Cross Border Business Has Become A Fashion Industry, And The Department Store Industry Will Gradually Be Replaced.

Department store industry shuffle to accelerate cross-border operation into fashion brand trend

Reporters learned that the third quarter of Chengdu retail property supply of about 11.32 square meters.

As the most attractive city in the central and Western retail market, Chengdu continues to be favored by international retailers. Many brands are landing: the first The One shopping mall in the mainland and the Vanke Diamond Plaza opened in the first place, the Star wave brand NPC southwest first store is stationed in The One, and the first shop in the western part of China is stationed in katan square. The first domestic Adidas Sports Collective Store, the clothing brand Cath, the Midwest first store and so on are settled in Raffles square. The Korean designer collection shop, the first Chinese shop in China, is located in the new century global center Lotte Department store. The British underwear brand, Chengdu first store opened in Ocean Pacific, and France high-end.

Brand Bonpoint in IFS test water pop-up store...

Mixxo Chengdu Chun Xi store opens

This season, E-land introduced its young fashion brand MIXXO first store in Chengdu to mae industry department store, and opened its first home of Modern House in the Mid West store in Ito.

In response, Ye Nanlan, deputy director of the Business Services Department of West China, said: "facing the increasingly homogenization of the status quo, cross-border operation has become a brand new choice for customers to expand their customers, and a new attempt to enhance the shopping experience, such as clothing brand cross-border operation catering, home formats and so on."

The brand performance is relatively calm, UR signed AUX square, expanded and upgraded Hongxing Road Pedestrian Street shops, and Uniqlo closed its shop in Chunxi Road pedestrian street.

The fragrance and skincare brand is no longer confined to department stores, and shopping centers are also important channels for future development.

Kiehl 's entered the Kai Dan square, and Innisfree opened in Ocean Pacific and IFS.

Department store

New opening, rent withdrawal, change to key words

The The One shopping center, which opened in the third quarter, has introduced a large number of different forms of experience, such as BELLE palace studios, miracle fitness, Sisyphus bookstore, Starbucks coffee and so on, which once again confirms the mainstream trend of the current shopping center development, which is difficult to get away from the omni-directional consumption experience brought by "eating, drinking, playing music" and even "health" and "reading".

Professionals believe that the idea of consumers' pursuit of quality of life will continue to be embedded in retail operations.

Large commercial bodies in pure shopping mode are almost extinct in the main urban area of Chengdu.

However, in the increasingly saturated retail industry and the impact of e-commerce on brand entities, the commercial market is focusing on business adjustment and hardware upgrading to cater to the rapid development of consumers.

The electricity supplier began to heat up in Chengdu. In this season, DIG, the import and export direct selling center of Waigaoqiao, Shanghai, opened the first store in Chengdu at the world Hao Plaza. The import and export direct selling center of Shuangliu comprehensive bonded area was placed in Vanke Diamond Plaza.

When facing the "inert" mode of consumption brought by electricity providers, retail operators hope to maintain their popularity and extend their consumption by introducing more experienced formats.

However, when the adjustment has been unable to break the shackles of hardware, the old department stores turn their attention to the ratio of formats and the rational use of space.

The three quarter of Beijing Hualian Department Store Yanshikou store will pform its top floor into a restaurant format.

And the food and beverage industry from the high floor "walk down" into the low area business is also the trend of the times, light food brand is a big beneficiary.

It is understood that the Red Star Road Parkson two floor after the opening of some light brands, continue to introduce Starbucks coffee.

Adjustment is also not a bad panacea.

And when

As a main shop, but not for shopping centres to gather popularity, shopping centers to choose the department store is also a helpless move.

In August, the last store in the Mixc was withdrawn from the Chinese market.

In addition, the chengshang group announces that it intends to buy a 100% stake in Renhe Spring Guanghua and human East stores through 2 billion 470 million yuan of cash through a wholly-owned subsidiary, becoming a huge change in the local industry.

According to CB Richard Ellis, the total supply of new commercial areas in Chengdu will reach a new low of nearly 5 years in 2015, and the business market will usher in a period of adjustment.

On the whole, the brand adjustment made by Chengdu's retail market has increased the average vacancy rate of shops by 0.6 percentage points, to 8.1%.

Driven by the rent growth of landmarks in the core business circle, the average rent of the first floor of the shopping center increased by 0.7% at the end of the season, which was 412.3 yuan per square meter per month, of which the average rent of the first floor of the shopping mall in the downtown area was 449.7 yuan per square meter per month.