Market Consumption Has Become An Important Engine For Clothing Growth.

Clothing production is still growing. The growth is not the homogenization of the past, but the growth of personalization, fashion and cost performance. This growth is an important part of the future growth of clothing. After all, clothing is a consumer oriented industry. It should return to the source of consumers -- to provide good products and good services around the needs of consumers.

If our clothing industry is facing a lot of challenges, such as social change, technological progress and the Internet, the biggest change and challenge is the change and challenge of consumption.

China's clothing consumption can be roughly divided into three stages: the first stage is before 80s, because of the backward economic development, the lack of material, that is, clothes to wear; the second stage is from 80s to 2010, China's clothing production is growing, consumers are no longer troubled by lack of clothes and less wear, but are accompanied by the growth of income level and the Internet.

The rapid development of retail sales has stimulated consumers to buy more clothes. The third stage is that after 2010, the 80 and post-90 consumer groups have not experienced the lack of clothes and wear, and most of them are only children. Their initial clothing consumption consciousness is to choose good clothes and pay more attention to the quality of clothing.

Functional clothing with high technology content will increase rapidly.

Providing clothing that meets the needs of consumers is a permanent trend in the future.

At present, various wearable devices and high technology functional clothing with innovative technology at the core of the clothing market have appeared in the market and have been recognized by consumers.

In the field of outdoor sportswear, waterproof, windproof and breathable fabrics, high-tech heat preservation materials, high level sealing technology, antistatic and fast drying technologies have been applied to clothing. This is also one of the important reasons for the rapid growth of outdoor clothing market in recent years.

Functional clothing with high technology content can better demonstrate the personality of consumers, and improve the level of technology is also the foundation to meet various customized needs.

Individuation and customization will become the trend of clothing development.

After China's 80 and 90's consumers become the main consumers, the future personalized consumption of clothing will usher in a new development opportunity. Customization and customization will become a new trend of clothing consumption.

The personalized development trend of clothing consumption will have a tremendous impact on the traditional garment production process and concept. Consumers will participate in the production process of clothing. The traditional production mode decided by production determines the demand for production, and will be changed from consumption demand to production. In particular, with the rapid development and application of the Internet and other innovative technologies, the future clothing market will achieve the integration of production and marketing, and the consumption demand will be directly pmitted to the production system, while the products produced will be directly pported to the consumers. In this way, the personalized needs of consumers will be met, and on the other hand, the production enterprises will be improved.

The purpose of enterprise production is stronger, which helps enterprises reduce inventory and reduce circulation intermediate links.

Online and offline integration development will enter a new stage.

It provides a foundation for further development of online and offline channels. At present, mobile phones have become the daily necessities of consumers. Mobile phone as the core of information technology, mobile APP, mobile payment, location information, big data analysis and so on, on the one hand, it is greatly released.

Consumers have become more free and no longer tied up in physical stores or computers. They have been able to shop at any time and place without space.

On the other hand, information symmetry is no longer a problem whether consumers understand commodity information or businesses understand the characteristics of consumption.

The fragmentation and differentiation of consumer demand is obvious, making the market more sophisticated channels and specialized channels.

Therefore, in order to maximize the value of clothing, we must make use of the advantages of different channels to sell clothing that matches the channel's advantages so as to satisfy the consumption needs of different consumer groups to the greatest extent.

Lifestyle oriented business models will continue to emerge.

China's garment industry is undergoing deep adjustment. The traditional business mode has lost its original competitiveness under the impact of the Internet. The business mode of 1000 stores and traditional marketing methods based on channels, prices and advertisements can no longer satisfy the tastes of consumers, and are gradually failing.

The lifestyle of consumers has changed, and the trend of pformation from traditional commercial lifestyle to entertainment and other services and networking is more obvious. For clothing brand enterprises and retailers, the traditional commodity led business model will change to the business mode dominated by the future lifestyle.

On the one hand, the proportion of lifestyle will increase, and all kinds of services and experiences at the core of production will become more important.

On the other hand, cross border marketing will become more and more popular.

The lifestyle led innovation can better highlight the consumer centered, shopping environment and goods can give consumers a more profound shopping experience, so consumers are welcome.