China Men's Clothing Industry Development Trend Summit Held Successfully

At present, the apparel industry is changing and adjusting at home and abroad, and the garment industry is facing profound changes.

China's men's clothing industry has also entered a period of deep adjustment. The old expansion mode has not adapted to the new normal, and the new industry growth point still needs to be explored or not completely released.

Digestion, adjustment, pformation and upgrading are the urgent problems for China's men's clothing industry.

How to cope with the new situation, discover new thinking, develop new channels, and integrate Internet + new issues in China's men's clothing industry, how to continuously promote pformation, upgrading, adjustment and innovation, and give new impetus and promotion to the steady growth of men's clothing industry.

As one of the largest garment industry clusters in China, Ningbo is famous for its men's clothing, and has made the name of Ningbo's garment industry "Hong Bang tailors" earlier.

Ningbo has the largest brand of suits and shirts in the country, and its industrial advantages are still obvious.

Under the new situation, Ningbo men's clothing industry is also facing pformation and upgrading, facing the pformation from technology intensive to fashion oriented.

Against this background, in October 22nd, the summit forum of China's men's clothing industry development trend was held ceremoniously during the nineteenth Ningbo clothing festival.

The forum is hosted by China clothing association, Ningbo Municipal People's government and China Textile Information Center. It is hosted by China Fashion Association's men's wear Specialized Committee, China Textile Magazine and Ningbo Hua Bo conference and Exhibition Co., Ltd., and China Apparel Association Leaders, men in charge of men's clothing industry, garment industry associations, chambers of Commerce and industrial cluster leaders all over Ningbo gather together to discuss the development of China's men's clothing industry in the new situation.

Hu Wangrong, Deputy Secretary General of the Ningbo Municipal People's government, assistant to the president of China Federation of textile industry, Chen Dapeng, executive vice president of the China clothing association, Cao Lisheng, director of the China National Business Information Center, Chen Bingrong, director of Ningbo economic and Information Committee, Jiang Lei, President of China Textile and magazine, Zhao Yabin, Specialized Committee Secretary General of China Fashion Association, Li Jinzhu, vice president of Qingdao red collar group, vice president of Agel Ecommerce Ltd, HOLLAND, Qingdao, Helan, China, Ltd.

Hu Wangrong, Deputy Secretary General of the Ningbo Municipal People's government, said in his speech that the clothing industry is Ningbo's traditional dominant industry and pillar industry, and is also the leading industry in the whole country. Last year, the garment enterprises in Ningbo completed the total industrial output value of about 110000000000 yuan, and the export delivery value exceeded about forty billion yuan.

The first suit, second suits, the first Western-style clothes shop, the first Western-style clothing vocational school, the first Western-style clothes theoretical works all relate to Ningbo, Ningbo has formed the complete industrial chain, has the solid industrial foundation and the industrial cluster superiority.

Chen Dapeng, executive vice president of China Apparel Association, said that under the new normal situation, the market growth slowed down, and the changes in the times, especially consumption changes, posed challenges to the Chinese clothing industry. How to change the traditional production, organization mode and value creation way through technological progress is the key to how to reconstruct the connection relationship between consumers and the market.

We believe that the more market-oriented industries are faced with difficulties and challenges, the quicker the pace of pformation, adjustment, innovation and upgrading will be.

Compared with international enterprises, there is still a gap between Chinese clothing enterprises in terms of cultural creativity, marketing creativity and so on. In the future, we need to strengthen and catch up with our thinking creativity and design innovation. This is also a very important issue in the next stage of industrial pformation and adjustment.

In Zhao Yabin's view, with the popularity of Internet + popularization and the continuous promotion of O2O concept, men's clothing enterprises' pformation and upgrading actions are more focused on Internet + cross-border mergers and acquisitions and O2O mode.

Internet and big data can reduce the asymmetric information of clothing enterprises to consumers, enhance the communication and communication between garment enterprises and consumers. In addition, the application of Internet technology in the production, management and sales of enterprises will form a rapid response system for service and consumers. These two aspects together constitute a consumer driven business mode in the Internet era.

Jia Peng, deputy general manager of Han Du Yi house, "under the Internet Age"

"Multi brand building" keynote speech, he believes that the Internet era will be born first class Internet brand, Han Douyi house positioning Internet fashion operation group, has now completed from the single.

The evolution stage of brand, multi brand and Internet fashion brand incubator will enter the 4 period of Internet fashion brand ecosystem next year.

Zhao Yabin, Secretary General of Specialized Committee, China Fashion Association, analyzes the trend of men's clothing industry. China is the largest menswear consuming country in the world. As of 2014, the size of men's clothing market has reached 900 billion yuan.

In 2014, the proportion of men's clothing sales accounted for 47% of the overall clothing sales market, and it is expected to reach 50% in the next few years.

As the founder, designer and promoter of the Internet industry, Qingdao red collar group creatively applies 3D printing logic thinking to the factory's production practice, making the enterprise become the

The 3D printer of large industry solves the contradiction between individuation and industrialization.

Li Jinzhu, vice president of the company, brought the keynote speech of "cool smart C2M business ecosystem".

In his view, the core value of red collar cool special intelligence is the data driven intelligent factory, the means and efficiency of industrialization, the manufacture of personalized products and the integration of business and business ecology. He emphasizes that Hongling cool has established a complete life cycle solution from customer interaction, data acquisition, intelligent research and development, flexible manufacturing -- customer service, and thus provides an effective interpretation for the pformation and upgrading of Chinese garment enterprises.

Wo Huina, Minister of Creative Department of China (limited), made a keynote speech on "challenges and opportunities in the development of national fast fashion brands".

As a new brand of fast selling apparel industry in China, MAXWIN takes "enjoying life time" as the brand positioning.

Wo Huina pointed out that compared with the international fashion brands such as UNIQLO, H&M, GAP, etc., the competitive advantage of MAXWIN lies in its keen market insight, high-quality organic fabrics, simple design and moderate price. The mode of operation chooses proprietary mode and adopts the supermarket one-stop self-service shopping mode.

Mark Graham, director of regional sales of HOLLAND & SHERRY Helan cherry group, shared the "international fashion customization trend" with guests attending the meeting.

Mark Graham believes that consumers need something different on a global scale.

This is especially true of China. Nothing can better illustrate this special moment than custom-made clothing has become a popular trend in China.

"As a company that insists on providing the best wool fabrics, design and services, Helan & Cherry group is proud to be part of this customized experience. We are honored to work with Chinese designers, tailors and garment makers who really bring custom experience into life, hoping to grow and grow together with everyone in the customized industry and strive to become the best brand."