Fast Fashion Culture Is Hot To Find Cloth Platform Big Data To Activate The New Driving Force Of Clothing Industry

2015 is the climax of Chinese entrepreneurship, traditional industries.

The road of pformation is in full swing, from finance, catering, tourism to full flowering of film and television.

In 2015, the supply chain side of the supply chain platform began to flourish.

In the near future, the Pre-A round 50 million RMB financing was completed in the first half of the year.

Search cloth APP first offline experience center - Search cloth (Ningbo) fabric service center also officially set sail in the near future.

In addition to excellent materials, search nets, search network, there are many enterprises to find cloth platform entry, such as hundred cloth easy buy, search material treasure.

Thanks to the rapid development of garment enterprises in the fast fashion era, the surrounding industry is booming. The overall development of the cloth finding platform is very optimistic.

At present, women's new and old character has brought explosive growth opportunities to the major garment enterprises, but also poses extremely cruel tests to the supply chain.

There is no doubt that finding cloth platform will be a big market, but the big data will bring the corresponding threat to the evolution of the information technology while winning the broker. The long march of finding the cloth platform is just beginning.

Fast fashion culture spawned new industries

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"Double eleven" is coming soon, which will lead to a new round of consumption climax.

Jews who are born with commercial genes have summed up the saying that women and children earn the best money, and the rise of finding platforms is also related to women and children.

The background of finding cloth platform is fast fashion culture.

The speed increase has put forward new requirements for the supply chain.

Consumers are looking forward to increasing the rate of fashion update month by month. A popular fashion design may take ten years to cycle in 60s and 70s, and now a popular garment is fleeting. For example, "the stars from you" is hot, thousands of song's dressing is wildly imitated, and it has been suspended for only a month. Most women have not remembered what the thousand Song Yi wears.

Women's new and old character has brought explosive growth opportunities to the major garment enterprises, but also posed extremely cruel tests to the supply chain.

Brands like ZARA, H&M, GAP and UNIQLO need to iterate their fashions in a short time, while other garment companies have to use fast iteration to get customers' favor and compete.

The change brought by fast fashion has made cloth supply chain from the past supply of bulk industrial futures to a small amount of customized spot supply, and finding cloth in the clothing industry is not only a technical activity, but also a great effort.

The demand of the market is the biggest driving force of business. Under the strong demand, the brokers are born.

What these brokers want to do is to help the garment factories find the cloth they need. As the garment iteration is too fast, the level of the middle tier is also increasing, and gradually become a bloated group.

At this time, the rise of mobile Internet, the breakthrough of image recognition technology, the popularity of mobile video, and the improvement of the processing capacity of big data have laid the foundation for the development of the platform for finding cloth. These new platforms use information technology to replace this increasingly large middle tier.

China's textile and fabric industry has 3 trillion and 800 billion capacity, and the "money" scene is optimistic.

Big data wins cloth broker

Cloth is a highly non-standard product, and even if you search for a broken leg, you may not be able to find the right style and material. If you lose your job, it will be a trivial matter.

How to do it?

Soon, a middleman, a middleman specializing in the clothing industry, emerged as a broker group.

Solutions to ease the fabric dilemma.

The brokers in the fabric market have become a link, but the garment industry is becoming faster and faster in the fast fashion era. The original purchasing departments and brokers can not meet the frequent demand of clothing enterprises. Some garment enterprises have to purchase the frequency for 2-3 days.

The traditional purchasing process, which is artificially linked, is not only inefficient and redundant, but also because there are too many intermediate links to increase the price. From the production to the clothing enterprises, there are two triple rings, and the final premium is even more than 30%.

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The accumulation of contradictions is no longer a matter of fact. The rapid development of mobile Internet (3044.89139.400,4.80%) network brings mobile Internet equipment. The breakthrough in related fields such as artificial intelligence, image processing, computer vision, pattern recognition and other related technologies in the big data field brings an opportunity to change the supply chain of clothing enterprises.

Similar to excellent material, search, search, search, treasure, hundred cloth easy buy and so on to find cloth platform began to appear, such as picture recognition technology will find cloth all on the mobile Internet to deal with, one end through scanning means and so on to collect cloth supplier's massive style, at the end, let the buyer upload the required cloth pattern map, and then carry out the pattern matching, even video selection, express small sample, offline pactions and other forms to promote cloth B2B pactions.

The difference of platform operation mode is hard to say.

But this is the beginning of the long march.

Technology development provides a new solution to the supply chain mode of garment enterprises, finding cloth from manual to big data matching, but this road is not all good news.

Although the time of finding cloth platform is not long, the views of products of different platforms vary greatly.

There are two core competitive layers on the cloth platform: the first is the quantity of cloth resources, and the two is the quantity of demand.

The way of presentation is also complicated. Image recognition, manual intervention, video selection and sample presentation are intertwined.

For example, the docking designers who search the buds and search materials are better suited to the different logic of product designers.

Proponents believe that the elimination of the middle layer, so that designers and fabric suppliers to directly generate pactions is the best solution to solve the problem of loss of information in the two pmission process, and the emergence of procurement is that designers can not leave the post too much to find cloth to have a purchasing layer, and now the realization of information technology can directly remove the procurement process, designers control cloth purchase right is the trend.

Those who hold the objection argue that designers are directly butting up the fabric suppliers to break the traditional supply chain rules. Moreover, the existence of purchasing proves that this matter needs special people to do. Does the designer have enough energy to design and make cloth?

Although there is controversy, there is one question that can be sure, who can perfectly solve the pformation of cloth supply chain from the past "bulk industrial futures supply" to "data matching small customized spot supply", and provide the cornerstone for fast fashion development, who will be closer to the next venture.