The Clothing Industry In Ningbo Has Formed The "Men'S Clothing Strong Women'S Wear" Pattern, Which Is Closely Related To The Cultural Foundation.

The nineteenth Ningbo held in October 21st.

In the press conference of Ningbo international clothing and accessories fair, reporters noted that when answering reporters' questions, the leaders of Ningbo economic and Trade Commission put forward that "Ningbo men's clothing industry is very strong, while women's clothing is weak."

The problem aroused the attention of the media reporters attending the meeting.

As we all know, Ningbo clothing enterprises and brands have strong international competitiveness, especially known as men's wear. They have formed a large industrial cluster of suits, shirts and knitted garments, children's clothing and leather garments.

At present, Ningbo's clothing industry has 3 well-known trademarks in China, and 4 famous brand Chinese shirts, all of which are the first of the same kind of clothing cities in the country.

Ningbo has become the main export city of Chinese clothing and one of the most important production bases for men's clothing in the world.

Reporters noted that the strong brand prominent, strong manufacturing strength, long history, but the brand lacks cultural connotations, there is still a gap from the international brand, the only Shan Shan, YOUNGOR, Luo Meng, Yi Xi, Luo Zi, pun Luo Cheng, bu Yun, Tonlion are mostly men's clothing as the objective reality of Ningbo's clothing industry.

General manager of Shanghai Liang habitat Brand Management Co., Ltd.

Cheng Weixiong, a marketing expert, told an interview with China Fashion net reporter today: "Ningbo men's clothing industry has a realistic foundation than that of women's clothing products, especially the original Ningbo's" Hong Bang tailoring "culture has laid a good foundation for the development of the men's clothing industry. From the source, especially the Shanshan, YOUNGOR and so on, the clothing brand giants who started their suits, Ningbo's men's wear has formed a complete industrial value system under the impetus of these brands.

Cheng Weixiong told reporters that the formation of any industrial chain system is closely related to his own cultural background, such as the designers of Hangzhou women's wear. They graduated from local professional colleges. From the perspective of silk culture, it is natural to form the Chinese dress code to see Hangzhou.

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Wang Qian, director of the Information Department of Shanghai international cotton trading center, told reporters that in the four major sub sectors of China's textile industry (textile, clothing, chemical fiber and textile machinery), men's formal wear and casual wear are still the most profitable areas for domestic brand clothing enterprises. Compared with that, the domestic women's wear brands are relatively weak, and the high-end market is basically occupied by foreign brands.

Compared with ordinary clothing, brand clothing is more easily favored by consumers and has higher brand value.

Such as YOUNGOR, Shan Shan, the bird of prey, and other companies clothing gross margin is as high as 40% or so.

It is also true that they have the ability to control the domestic market only because they occupy the high-end market of domestic products.

Wang Qianjin pointed out to reporters that from Ningbo

From the perspective of development, Ningbo garment industry is experiencing an active and passive industrial pformation and upgrading. The growth mode of industry growth mainly based on capacity expansion and homogenization of primary products OEM export is gradually being abandoned, and the industry development mode dominated by technological innovation and brand cultivation has become the mainstream mode in the future.

Reporters learned here that the nineteenth Ningbo international dress festival will be opened in October 22nd. The Ningbo international clothing festival is the first large-scale comprehensive economic and trade activities held by Ningbo. Relying on its solid industrial foundation, after 19 years of hard work, it has become an important carrier for promoting opening up, showing the city's image and promoting the cooperation of garment industry. It is also an important platform for supporting the development of garment industry and promoting the pformation and upgrading of the garment industry.

It is reported that this clothing festival will bring together the famous enterprises, famous brands and famous artists to maximize the resources, capital and information of the world garment industry, and promote the pformation and upgrading of the garment industry.