Affected By Online Shopping, Elderly Clothing Will Return To Some Department Stores In Fuzhou.

With the coming of the Double Ninth Festival, the clothing products of middle and old age have ushered in the peak period of sales. However, unlike in previous years, the citizens of Fuzhou can see the clothing brands of middle-aged and elderly people in some department stores this year.

Reporters interviewed yesterday learned that middle-aged and elderly clothing has been abandoned by major department stores that focus on young fashion. However, under the impact of the electricity supplier, many department stores have begun to introduce more experienced and fashionable clothing for middle-aged and elderly women, and even become the main products of shopping malls.

The middle-aged and old clothes that had been cleared were returned to some department stores.

At some department stores in Cangshan, Fuzhou, the reporters noticed that the proportion of middle-aged and old clothing is not small, and it has basically occupied the whole layer of the mall.

There are more than 20 products, including ornaments, wig and other products, and are located in the most central floor of the mall.

These clothing products of middle-aged and old people are completely different from those of some small shops and middle-aged and old people. However, they are all displayed with models, as well as furnishings and collocations.

In some department stores in Taijiang, Fuzhou, although the clothing brand is still dominated by young people, five or six middle-aged and elderly clothing brands have been introduced.

The reporter saw that there was an endless stream of shopping malls, some of them were shopping with their parents in the shopping mall, some of them were shopping by themselves.

"National Day began, many commodities began to fight 50 percent off or even 70 percent off, and the Double Ninth Festival is coming. There are many people who choose to buy clothes for middle-aged and elderly people."

According to the salesmen of some middle-aged and elderly clothing brands, their single day sales can sometimes even exceed the brand names of young people.

"Over the past year, the clothing for middle-aged and elderly in department stores has gradually increased."

Responsible persons in some department stores in Fuzhou said that in the early department stores in Fuzhou, the middle aged and elderly clothing were both equal to the young clothing brands, occupying a considerable proportion. But ten years ago, with the increase of foreign department stores, the department stores in Fuzhou became fashionable and younger. The clothing business in the old and old years was constantly compressed and marginalized. In the first five or six years, most of the department stores in Fuzhou could not see the middle-aged and elderly clothing products. Many middle-aged and old people were lamenting the products that could not be satisfied and fit.

Under the impact of electricity supplier fashion elderly clothing and attention.

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Let some department stores reintroduce the clothing brands of middle-aged and old people.

The impact.

According to industry analysis, in recent years, after the development of e-commerce, the biggest impact on the department stores is the young clothing products. Many young people have gone to the online shopping malls to buy clothing, resulting in the decline in the business performance of the department stores based on young fashion products.

The average annual decrease is one or two per cent.

This has led many department stores to reconsider how to avoid the continued decline in sales. The most important strategy is to enhance the consumption experience including products, shopping environment and so on.

Fuzhou Jinshan a department store official said, unlike children and young people, the size of the middle-aged and elderly people is more varied. Buying clothes on the Internet often does not fit, so it is more experienced than other age apparel products.

In addition, the purchase of middle-aged and elderly people has been very different from before. The consumption concept of the elderly is also changing. Dressing styles are more diverse than before. For example, exercise has sportswear, there are formal clothes, travel and casual clothes.

"Nowadays, when women over the age of 50 buy clothing, their age identity is basically the same as that of mature women aged thirty or forty."

Fuzhou, a department store responsible person told reporters, with the development of the times and the popularity of fashion, middle-aged and elderly people choose to buy clothing has not too many age division, for example, originally positioned for 35 to 45 years old lady dress, because of the atmosphere, elegance, fashion, and now more and more middle-aged and old people's favor.