Clothing Industry: Personalized Labels Are Particularly Important In The Era Of "New Customization".

Nowadays, clothing is no longer just a simple assembly line operation, personalized labels become particularly important.

Recently, UNIQLO and Disney crossed cross-border cooperation for the first time, founded the MAGIC FOR ALL concept store, and launched the DIY customized service.

According to the insiders, with the increasing demand for personalization, the huge potential of the garment customization market needs to be released. Individuation, convenience, multi variety and short delivery period become the general trend.

However, the traditional clothing custom-made in China is mostly small workshop type operation, with complicated process, long cycle and high threshold, which can not achieve standardization and scale.

In order to further develop the market, it is imperative to introduce industry standards.

Customize the mainstream

It is reported that MAGIC FOR ALL concept store attracts the most consumers is to play the infinite creativity of DIY customized area.

Customers can customize T-shirts and MY UNIQLO embroidery and hot stamping badge services, such as choosing their favorite printed patterns and special effects T-shirts, or embellish existing UNIQLO products with badges and embroidery, and design and complete exclusive customization.

Similar to custom embroidery service, Muji has also been launched.

China

The consumption concept is changing with the youth of the consumer.

Zhao Qian, director of Faxin International Group, said that the future concept of consumption is that consumers no longer blindly follow the brand and choose the clothes that truly reflect their attitude towards life.

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The Chinese market is at a fast food consumption stage.

The pursuit of market response speed, the pursuit of generally applicable to the public's style, in order to achieve mass sales.

Such a practice is understandable, but Zhao Qian believes that when people are no longer satisfied with such consumption, customized lifestyle and consumption will gradually become the mainstream.

What Zhao Qian calls "customization" is not the "advanced customization" that people generally believe.

"Unlike France's advanced customization, the product of this new concept of customization is not necessarily expensive, but it must be of quality and designed for only a small group of people, marking a specific way of life or attitude."

In July this year, the Les Suites, the famous custom sanctuary in Paris, was set up at the founding ceremony of the China custom Specialized Committee and the press reception of "custom to China".

"The establishment of the special committee has made an important step towards professionalization, systematization and standardization of Chinese customization."

Zhao Qian said.

"When I talked about this concept with others in 2013, many people were still confused.

After two years, now we put forward this concept, people can quickly understand, and find clues from their lives.

In Zhao Qian's view, the customized Specialized Committee carries a new concept of customization, which is not limited to clothing, as well as accessories and various daily necessities, such as food and household products.

This customization has nothing to do with the ability to consume. To work life style, to a plate or lipstick, represents a culture and values.

"We organized a special Showroom in Paris and co operated directly with a Paris custom flagship store to sell the designer's products in it.

In only two weeks, 8 Chinese designers were sold in the shop, and the styles of these costumes were very large. They were both contemporary and stylistic.

Zhao Qian said, "next January, we will go to Paris to demonstrate the concept of Chinese customization from here to the world, so that people in the global fashion industry can understand China's fashion design."

Internet + force

In addition to the traditional offline mode, with the rise of Internet +, e-commerce is also a good channel for custom-made clothing sales.

Nanjing's "post-80s" Zhang Xiaoyu relies on selling custom made clothing, with annual sales volume of 15 million yuan.

"My shop provides private customized services, using the" Internet + "mode, and collaborate with designers at different levels, from online to offline, to provide customers with fashionable and personalized light extravagant costumes.

Zhang Xiaoyu said.

Lin chunsi, a stout man, told the international finance daily that he liked this custom platform very much, like returning to the tailoring shop when he was a child. Of course, the technology is much higher now.

"My body is a little stout, and the clothes sold in the mall seldom fit well. But because of the need of work, I often have to enter some fashionable and fashionable occasions, so this customized platform has helped me a lot.

The price is much more substantial than the big ones. "

Take Zhang's school store as an example, customize a suit of men's suits, the price is generally between 4000 and 6000 yuan, and less than a week after the launch of the micro shop, 7 pactions have been completed.

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Capacity to be upgraded

Although the interaction between online and offline can stimulate the vitality of the custom industry, it is undeniable that the traditional clothing and customization industry is scattered with a large number of small and micro enterprises and individual operators. The mainstream mode of production and business models are still relatively backward.

Operators generally lack the conditions and consciousness of fully digitalized operation such as production, marketing and customer relationship management, which leads to the low level of technology and information in the whole industry.

Insiders give examples.

In the plate making part, manual hand drawing is still used, rather than computer programming of CAD software system. Most of them are manual cutting, and no computer cutting machine is used.

The whole industry is still emphasizing the scarcity of "pure handwork" and taking inefficiency as a premium.

But in fact, manual operation is lower than that of intelligent machine operation. The production efficiency is low and the cost is high, and the accuracy is lagging behind in many links such as volume measurement and cloth cutting. It seriously hinders the development of industry scale and standardization. At the same time, it also makes it difficult for clothing customization to go public.

For this reason, some practitioners began to explore the pformation and upgrading of apparel customization industry.

C2B is an intelligent customization platform for garment platform. It aims to achieve innovation and innovation through resource integration and intelligent upgrading of apparel industry chain, so that dress customization can become more efficient and convenient, so as to realize intellectualization, scale, standardization and popularization, and create a new dress customization experience.

It is reported that the custom fan online set up 3D fitting room and 3D mobile fitting room, to provide consumers with a variety of free 4S volume.

The fitting room is equipped with the latest high-tech import measuring instrument. It takes only 4 seconds. The 16 fixed sense scanner can scan more than 3000 data points of the human body, extract 300 data points into the background of the cloud, and automatically generate the 3D human body model which belongs to the consumer. It can be applied to all kinds of custom data requirements of clothing type.

Based on this model, online virtual fitting can be realized.

That is to say, consumers will be able to watch the 3D effect of all kinds of costumes as long as they login to custom APP.