Hermes Has "Up And Down" Women'S Clothes LVMH Also Wants To Have "Xia Zi Chen".

Shiatzy Chen is seeking expansion.

Last Tuesday, the appearance of Kendall Jenner, the front row audience of Xia Ti Chen show, revealed the future trend of the brand: challenging the western market.

In addition, Bernard Arnault, the eldest son of LVMH group chairman who has attracted the attention of the industry, is now Antoine Arnault (top 2 left two), who is currently the group's marketing director.

The position of the top card makes the industry full of imagination.

But these signs indicate that the Taiwan designer brand, which has entered the international fashion and luxury stage, is preparing for further global expansion.

"Asia is still our biggest market," said CEO Harry Wang, the brand of Xia Zi Chen's brand, WWD.

But wherever you go, shopping is Chinese, so we must keep pace.

"We want to open a store in the United States, but it's not easy," he said.

Good location is often expensive, and we are just a Private Companies.

We need to spend money on the blade. "

Xia Zi Chen brand revealed that it has explored the South Coast Plaza of California, and is concerned about the location of Madison Avenue in New York. It is acceptable for CEO Harry Wang to invite a partner to complete the expansion.

CEO Harry Wang, the brand of Xia Zi Chen, revealed that LVMH is the only group company that has no brand in China.

Hermes has Shang Xia, which has Shanghai Tang in Shanghai.

Qeelin.

Maybe they will be interested, maybe Chanel will be interested, but we are not sure.

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Harry Wang did not disclose whether there was any further contact between the descendants of luxury tycoons Antoine Arnault was invited to participate in the show on Tuesday.

Xia Di Chen said that the opening of London stores will be the next year's plan, and that the opening of Singapore and the Middle East market is another agenda.

Harry Wang sighed, "we also want to open second stores in Paris, preferably on Montaigne Avenue.

But the problem in Paris is that the rent is too expensive, and it will cost millions to get a good location.

According to the introduction of the brand of Xia Zi Chen,

The annual turnover is US $80 million. By 2020, the number of brand stores will increase from around 70 to 170. With the strong expansion of the domestic market, there will be 10 newly opened stores in 2016 and the total number of stores will reach 38.

In addition, the brand is expected to open 3 new stores in Japan, one of which is expected to open in October 14th this year.

In 1978, Xia Zi Chen dress was established and has become a comprehensive product with advanced women's wear, senior men's wear, senior accessories and senior home accessories.

In 1990, the studio was set up in Paris. In October 2001, it became the first Taiwan fashion brand to enter Europe. In March 2003, Shanghai became the first stronghold of Xia Zi Chen to enter the mainland market.