Baby Boom Pushes The Market To Break Out.

For traditional clothing companies, the children's wear market has become the trend.

The blue ocean is the best choice for children to take advantage of children's clothing.

According to incomplete statistics, there are more than 20 A shares listed in children's clothing market, including the American state clothing, Semir clothing and so on, to seize the children's clothing market has gradually become a trend.

Many companies aim at children's wear market.

"Over the past few quarters, the growth of our children's wear has been growing fairly well, and the order volume has increased by more than 60% over the same period, and retail sales continued to grow by more than 30%."

In October 15th, the Moomoo children's clothing ordering conference of Mei Bang clothing company, the company's relevant person in charge told the Securities Times reporter.

The responsible person also said that children's clothing business is becoming a new highlight of American bond clothing. From 2013 to now, the company has more than 400 children's clothing stores and franchised companies, and the total number of children's clothing will exceed 1000 in the next 2 years.

Cai Minxu, deputy director of brand marketing and Promotion Department of American Apparel Internet business, told the Securities Times reporter that children's clothing accounted for a small proportion in the United States group, with annual sales of about 300 million yuan. With the expansion of the market, sales will reach 1 billion yuan in the next 2 years.

"Children's clothing market is small and fast growing, and the market space is still large."

Cai Minxu believes that the market capacity and competition pattern of domestic children's clothing is not yet set.

According to the latest data, the size of children's wear market in China exceeded 140 billion yuan in 2014, and many domestic listed companies played an important role in the children's clothing market.

Semir apparel continues to increase in recent years.

Lining, XTEP, Anta and other sports brands also began to enter the children's market. La Natsu Bell, Jiangnan Buyi, lady house and other women's clothing brands also launched the corresponding children's wear brand.

In September last year, the group of 35.59 (2.04, 6.08%) announced the acquisition of the largest Korean infant clothing brand Akbar.

And the men's clothing industry's seven wolves also allegedly also have children's wear brand.

Demographic dividend leveraging market explosion

With the implementation of the "two child" policy, the number of new born babies in China will further increase.

The 2012~2015 children's wear industry report released by the National Bureau of statistics shows that the annual output growth rate of children's clothing industry can reach 25%~30%.

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Changjiang Securities, a clothing industry analyst, said that the rapid expansion of children's wear market benefits from demographic dividend and consumption habits.

The baby boom, the second child policy loosening and consumption upgrading are driving the rapid development of China's infant industry.

With the expansion of children's clothing market, annual consumption per capita will also rise steadily.

"Now the 80 and 90 parents are more willing to spend a lot of money on their children."

An analyst who declined to be signed by state securities company said that at present, only the market share of Barbara children's clothing brand of Semir clothing is around 3%, and the market share of other clothing brands is relatively low. There will be room for expansion and explosion of children's clothing market in the future.

Whether the adult clothing market can bring a new growth point of performance? The analysts said that children's clothing market has certain barriers to entry, compared with the adult clothing market.

Such as quality and safety requirements are higher, inventory management requirements are also more stringent.

Adult clothing generally only has 3 sizes: large, medium and small, and children's clothing from 5 to 13 years old is too complicated to grasp.

The industry suggested that while promising the market prospect of children's clothing, the traditional garment enterprises should go forward with greater consideration of the threshold and risk.