Nike Brings Many Troubles To War.

Scramble for retailers shelves, compete for celebrity endorsements, compete for design talent...

In recent years, young Andemar (Under Armour Inc.) has given the sports industry's big brother.

The company has brought a lot of trouble.

Recently, the battle between Nike and Andrea, the top two sports brands in the United States, spread to a grassy runway near Nike headquarters.

The track and field in Duniway became a competition between the two companies.

The new battleground of market control.

Located in Portland, Oregon, it is less than 16 kilometers away from the headquarters of Nike Beaverton.

Recently, Andrew plans to relocate its global shoe business department to the park and invest in the renovation and maintenance of the park.

In September this year, the local municipal authorities have approved the renovation of Duni Wei Park, and Andrew will add artificial lawns and other facilities to the park, and remove an old electronic clock. This clock is sponsored by rival Nike, and the Nike dial mark is marked prominently on the dial.

This is very annoying for Nike.

Because in addition to the electronic clock, twenty years ago, Nike also contributed to the repair of the track and field in this park. The construction materials used in the runway were old.

Recycled rubber from China.

However, with the expiration of the relevant agreement between Nike and Poland in 2000, the maintenance of the park is also declining.

Besides Nike, Adidas's North American headquarters is also located in Portland.

If Andemar can win the opportunity to rebuild the park track and field field, he will establish an important stronghold at the door of his main competitor.

Andmar, from Baltimore, Maryland, bought a building in Portland in April this year, and plans to set up second headquarters here.

The company hopes to get help from designers and engineers from Portland in shoes and innovation.

Andmar, founded in 1996 with professional high-performance sports tights, has also started to play basketball, baseball, tennis, golf and soccer in recent years.

In 2014, Andemar earned more revenue than Adidas in the US market, becoming the second largest sports brand after Nike.

This is not the first time that Andrea has taken a clear-cut challenge to the "Nike".

In the summer of 2014, Andrew tried to dig the corner from Nike in the sky high price contract of up to $285 million, when Kevin Durant, the most valuable player in the US basketball regular season, failed.

But this year, Andemar's number one star Stephen Currie led the Jinzhou warriors to defeat Lebron James's Cavaliers in the finals. Andemar's metaphor propaganda is a bit of a speculation.

Footwear business together with overseas markets and women's sports market is the focus of Andrew's strategic planning.

In the 2014 fiscal year, Andemar's sales of sports shoes were $431 million, an increase of 44% over the same period last year.

At present, the income of footwear products accounts for about 14% of the company's total revenue, and this figure continues to grow.

Andemar plans to double revenue to $7 billion 500 million by 2018.

The company is expected to release its third quarter earnings this week.