Men'S Clothing Industry Has Entered A New Normal.

In the next ten years, China's middle income group and the rich consumer group will add 270 million. The middle-income class and the rich consumers in small and medium-sized cities are more willing to increase consumption expenditure and upgrade their consumption.

The strong backing for high-end high-end men's clothing is the relative growth of the middle-income class with a certain spending power.

Against this background, the potential of high-end menswear enterprises and brands with high cost performance and layout in the two or three tier cities is relatively large, and pformation and upgrading are carried out through integrated innovation.

From the perspective of the upstream and downstream value chain of clothing industry, the development of men's clothing enterprises and brands in China has gone through four stages: OEM production stage, manufacturer brand stage, commercial brand stage and retailer brand stage.

At present, there are representative enterprises and brands at each stage. These representative enterprises and brands are also in different stages of development.

After many years of rapid development and structural adjustment, China's men's clothing industry has already had a fairly large scale, forming a distinctive industrial cluster.

For example, Ningbo, Wenzhou and so on.

The size and brand influence of men's clothing enterprises are larger than those of other categories.

It has regional common characteristics and personality characteristics, high degree of internationalization and marketization, diversified operation and specialization of group operation, serialization and leisure of product trend.

In recent years, the size of men's wear market has been expanding, and the growth of domestic consumer demand has slowed down. The growth rate also presents a new trend of slowing down.

The Chinese men's clothing industry started late but developed rapidly.

Quite high level of equipment, and has a mature and high level of technological strength and a relatively complete industrial chain.

International high-end brands have been widely produced in China. Some of the domestic men's wear brands are also being OEM processed in overseas high-end manufacturing enterprises.

stay

The successful men's clothing brands first focus on the terminal market and tap the potential of the market. They accurately locate products and company strategies to meet the needs of consumers, and then differentiate themselves from other brands through brand style and brand culture.

In China's men's wear industry, the resources of agents and franchisees have always been the two important forces in the development of the industry. The channel terminal has always been a battleground for men's clothing enterprises.

China's men's wear brand is undergoing structural adjustment from inside to outside.

And multi brand extension.

Through the series of commodity planning, design, combination, ordering and terminal presentation, the styles of each series of products are clear, through the stage of goods and combination display, so that the shop men's clothing structure is reasonable, cooperate with brand promotion, realize complete sets and series sales, and realize the continuous promotion of single store performance.