Such A Running Shoe Is Not An Accident.

In recent years, "sports and fashion" has become a trend. Sports brands should not be caught up in fashion.

Arthur is also no exception. Nishiura Kenji, general manager of Arthur (ASICS), pointed out that Arthur brand new brand ASICSTiger lock-in 20 to 30 years old young people, with sports elements plus bright and novel design, to attack everyday life and wear the market pie!

Nishiura Kenji said that at present, Taiwan only introduced a few ASICS Tiger products to test the water temperature. According to his observation, the sports brand has penetrated into the daily life of Taiwan consumers. Even if they wear shoes to work, it is not surprising that they will continue to import more ASICS Tiger products next year.

ASICS Tiger is the 3 brand of Arthur's banner. In 2015, it was launched synchronously in the world. Based on the original Japanese sports technology, the exterior design mainly engraving the 80~90 classic shoes of the 80~90 age, and then adding the American street popular elements, emphasizing the "ports Lifestyle" brand spirit.

For entry

In the trend market, ASICS Tiger marketing strategy plays a joint offensive.

Since January this year, it has launched a limited number of joint footwear with the world's leading tide shops or tide cards, including Japan.

Faucet Mita Sneakers, German trend shoes shop AFEW, Boston Concepts, British shoe store FOOTPATROL, Swiss shop Titolo, French trend department store Colette, etc.

A few days ago, Taiwan tide shop Invicible also took the initiative to find Arthur, and ASICS Tiger jointly launched a joint shoe.

With the trend of movement, the movement and fashion crossover craze is expected to continue to burn.