Wenzhou Shoes And Clothes, Fashionable Flowers, Everywhere, Create Personalized Customization.

Now, walking in the streets and alleys of Wenzhou, you will be surprised to find that all kinds of "customized" shops are springing up like mushrooms; the famous shoe brand stores in Wenzhou have also produced "customized" promotional slogans.

As long as customers stand in front of the machine, the computer will automatically measure the size of their feet, and then provide various styles of shoes on the screen for selection. Customers can even try out the selected styles on the feet.

personality

Intimate service makes customers comfortable.

A shoe and clothing store located near Qingfeng apartment in the South Gate of the city is decorated with luxury.

Walk into the shop, all kinds of fashionable suits and leather shoes are full of styles.

When the reporter explained his intention, the owner who was more concerned about current affairs said that

Making leather shoes is not something new in Wenzhou. It has appeared in a few years.

Now Wenzhou proposes the creation of fashion capital, and the custom trend is attracting more and more attention.

"4 to 5 years ago, tens of thousands of Yuan pairs of customized leather shoes and a suit were good enough to sell. A custom made several pairs of customers is also a common occurrence. Business is not as good as it used to be."

The store owner said that this store has been in Wenzhou for 4 to 5 years, and the custom industry is "senior".

"Former products are produced by producers according to certain standards, and consumers consume passively.

These products may not be suitable for every consumer. "

Looking forward to the future of customized business, the store owner is confident.

A reporter's visit found that custom made by wind and water is not only a patent for big shoe and clothing enterprises.

In Wenzhou, all kinds of customized small shops have sprung up like bamboo shoots after a spring rain, and they all exclaim the strong vitality of the custom business model.

Kao's family in cicada Street

Custom shop, salesperson briefed reporters that the shop mainly custom tailored suits and trousers, all kinds of fat, thin and tall type of consumers can be customized to the ideal (ideal store) style, the price range from 1000 to 2000 yuan, consumers mainly around the residents.

She said, "the reputation of the store depends on the perfect after-sales service for every detail.

For every piece of custom made clothing, consumers will be consulted.

"After customization, customers are not always used for clothing, some are for collection, some are for self reward, some are for nostalgia, remembering the kind of time that has long been waiting for new works in tailoring shops."

For the psychology of consumers who come to customize, the store owner is familiar with the potential of this market.

selective focus

Internet plus customization is the most fashionable.

In the two industrial park of Zhuang Yuan Street in Longwan, Yu Bin, a new Wenzhou native, is a pioneer in leather shoes making in the locals, attracting many entrepreneurs to learn from them.

In his shop, he displayed all kinds of high and low leather shoes, "from appointing feet to designers, and aiming at every guest," a production team carries out "point to point" service for them.

Measure the size of the customer's foot and go back to the production. If you don't like it, you can change it. "

Yu Bin said that the price of a pair of shoes customized from 400 yuan to several thousand yuan, the main difference lies in the choice of leather materials and master's manual, the general custom cycle is about 10 days.

Yu Bin told reporters that in addition to the physical store, he also has a shop specializing in leather shoes customization, and business mainly comes from online stores.

Especially in every season, the online store business is extremely prosperous, and can receive more than 100 orders per day.

"Behind the shop is a team of more than 20 experienced hand-made shoemaker. We do not ask for speed, but only quality."

Yu Bin disclosed that the customers of online customized shoes are mainly fashion personality, they are not willing to wear shoes like others, and elderly customers often have some special requirements for their feet. For them, comfort is the first priority; again, they are custom-made for shoes that are suitable for special occasions; besides, extra large trumpets are also hard to buy and custom-made.

Customization pays more attention to quality and design.

If a customer is not satisfied, it is easy to lose a group of customers.

Yu Bin admits that customization is harder to do than factory assembly line production, and pays more attention to the perfection of details.

This is an industry that wins by detail.

As for the understanding of fashion, the young man is quick to say, "Internet and customization are the most fashionable things at present.

He is very optimistic about the market.

Government set up

Creating personalized customized gold cards

"In a visit to a men's clothing factory in Shandong some time ago, the company completed 200 thousand sets of customization last year, 70% of its customers came from the United States, 20% came from Europe, and 10% from China.

Moreover, the company has introduced the advanced customization to the general consumers, and custom business occupies 70% of the profits of the enterprise.

Wenzhou's fashion industry is developed and personalized customization should become the next gold mine of Wenzhou fashion industry.

Last year, in the Fashion City Summit Forum held in Wenzhou, Su Baoyan, vice president of China Fashion Designers Association, was looking forward to the customized industry in Wenzhou.

Su Baoyan believes that with the development of the economy and the increase of consumption ability, people's desire to pursue personal consumption will become stronger and stronger.

Customization is a response to this pursuit.

Clothing, shoes and hats, glasses, lighters and so on are traditional industries in Wenzhou. We should conform to the changes in the market and people's consumption concept, and develop this industry towards high-end, branding, personalization and fashion.

This is the proper meaning of Wenzhou's fashion capital.

How to start a customized brand? Hong Zhenning, a Wenzhou social science researcher, thinks that personalized customization is about experiential consumption. Wenzhou should build such a commercial carrier, such as building a custom street, and doing a fashion festival related to customization.

The government should set up a platform in this respect, otherwise consumers will fly to Hongkong or Paris to go shopping.

Zheng Chenai, President of the Wenzhou clothing trade association, also expressed similar views.

He believes that fashion in Wenzhou has led the whole country.

30 years later, it is not enough to meet the needs of fashion, but also to guide and cultivate the consumption of the market.

Wenzhou is building a fashionable consumer city. Enterprises, industry and government must work hard. The government should make a forward-looking and feasible plan for Wenzhou's fashion industry.