"Zhejiang Trade Fair" On Emerging Trade Formats "Cross-Border Electricity Providers" Hot.

"On the draught, pigs can fly to the sky."

As a new form of trade, cross-border e-commerce, known as the last blue ocean of China's e-commerce, is undoubtedly at the draught.

Hangzhou and Ningbo, as the first batch of pilot cities for cross-border e-commerce in China, are developing rapidly.

At the just concluded fifth Zhejiang trade fair, the organizers set up corresponding plates and forums with cross-border electricity suppliers.

International e-commerce giant eBay, Amazon Amazon, Silicon Valley's new Wish, and dot com e-commerce local cross-border e-commerce practitioners have shared the forefront trends and development trends of the industry.

Localization is difficult.

B2B mode is the mainstream of cross-border electricity providers.

According to the survey conducted by authoritative authorities in 2013, the amount of direct online purchases of us enterprises has reached US $559 billion, of which B2C has reached US $220 billion, and the paction size of B2B is 2 times that of B2C.

However, it can not be ignored that the growth rate of B2C mode is also very fast.

"Unlike the existing B2B mode, B2C enables cross border electricity providers to see the potential of the market: the localization of pactions and the advantage of the product itself make Chinese made easier to become the darling of foreign consumers."

Wang Hao, an associate professor of the City College of Zhejiang University, has long been concerned about cross-border e-commerce. He believes that the cross-border B2C is also hot because B2C has saved some of the trouble of starting the seller to build the platform. The third party platform with large traffic volume has created a convenient service system for these sellers.

The B2C model, which is more direct to the client, seems to be more likely to enter the overseas market, but in real practice, the B2C model is not so simple.

Wang Haobai pointed out that in the actual operation process,

There are many problems to be solved.

Localization, which is frequently mentioned by practitioners, is a double-edged sword. Although it can directly connect with local customers, it requires operators to spend more time understanding local laws, regulations, intellectual property rights, logistics and other factors.

Zhou Ning, founder of the four seas merchant boat, said: "many people always say that they are very experienced in cross-border trade. In fact, a large part of the sellers do not even know the local tax laws."

At the same time, sellers need to investigate and analyze local consumers' preferences for products.

Wang Haobai, for example, said: "if you want to sell products to Britain, you need to know that the British consumption habits are more interested in buying high priced products. If you want to sell products to the United States, you need to know that Americans are very smart and lean toward cheap products."

In this way, we need to accurately understand the needs of local consumers. After a thorough understanding of their consumption habits, they can make trade more smoothly.

Is there any intermediate form between the two modes of B2B and B2C for cross-border electricity providers? "B2B is a platform for information matching, and B2C mode is more like a comprehensive platform."

Wang Haobai believes that under the current situation of low gross supply and low localization, small wholesale will become a trend in the future.

Logistics is still a pain spot

As one of the most complex trading chains at present, it covers important links such as industry chain, channel platform, logistics, customer service and so on.

Among them, logistics has always been one of the painful points of cross-border e-commerce.

"The cost of logistics is high, which accounts for a large proportion of commodities, which makes the profits of sellers lower.

For sellers who do cross-border trade on eBay and Tmall international, it is a problem to choose which express way. "

Xu Dingxin, director of international marketing of flying birds, said that the four major express companies in the world had the fastest speed, but the prices were often relatively high. The way of post selection was cheaper, but the speed was too slow, which would affect the customer's experience. Although the postal packet was a way of logistics, its security was too low, and the loss of parcels would often make the seller lose the wife and the soldier.

Xu Dingxin once worked in four major express companies. After obtaining rich logistics experience, he came to the conclusion that "smooth logistics and speed determine sales volume."

He has always advised sellers to use overseas warehouses to carry out pfers to achieve local development and return, thereby improving customer satisfaction.

"From the point of view of localization, overseas warehouses are the foundation for localization sale.

After sale service is also an aspect of ensuring user experience. When customers encounter a product that is not satisfied, they want to return the goods, and the retreat to the overseas warehouse becomes a localized after-sales service.

Xu Dingxin thinks that the overseas warehouse is more like a pfer station, and the logistics cost will be reduced after the middle logistics is established.

This way of ensuring services and reducing costs has become a point that many organizations have to mention when designing business solutions for users.

A more extreme example of international logistics is Russia.

"Because the whole Russian only one Russian post is doing logistics services so that local consumers have to wait for a long time. People living in the Far East do not necessarily receive products for several months."

Wang Haobai said.

Under the logistics dilemma, many platforms are actively trying to cope.

The scheme will emerge in this environment. For example, eBay will provide users with some suggestions for express delivery.

Amazon itself has a relatively complete logistics system, which directly helps sellers solve the logistics problems in the big environment.

Mobile wave attack

When big business people build platforms, some entrepreneurs see the vitality of cracks.

With the rapid popularization of smart phones, users who were crowded before the PC terminal began to shunt gradually.

When mobile devices are devouring other devices, the rapid growth of mobile traffic has made Wish's cross-border trading platform company "fly to the sky".

Its download volume has occupied the top APP of many European and American countries, and quickly occupied the electricity trading platform market in many European and American countries.

As a rising star in the platform, Wish has been obscure before its birth in North America, but even today, even the industry giants can not belittle the platform with a user stickiness of 50.6%.

From last March to the present, the valuation of Wish has reached US $400 million, which is a very impressive achievement for a sprouting enterprise.

Of these, 98% of sales came from mobile terminals.

The whole cross-border e-commerce is still exploring. As a mobile terminal's cross border trading platform, where is the secret of her rapid development? Fang Fang, director of Wish category Investment Promotion Director, said that it is precisely by virtue of the "push" function that Wish, such as sponge water absorption, generally gets a large number of loyal users.

Fang Fang said that Wish's powerful "push" function customize different interfaces for users, and behind this "push" service is the support and excellent data analysis technology of big data.

Wish pays attention to every user from the beginning of registration. From this point of view, we attach personalized tags to users.

"Every click and registration information of users becomes an important credential for accurate positioning. By matching buyers and sellers in this way, the hit rate of buyers is greatly improved."

It is said that about 95% of sales come from "push".

Cross border e-commerce has also had to face up to the mobile wave.

Pan Zhehu, head of market development in Greater China North China region, eBay suggests that China's small and medium foreign trade businesses should pay attention to the trend of mobile cross-border online shopping as soon as possible and attach importance to mobile website optimization.

"For consumers who use cross-border Internet shopping with fragmentation time, if the online shopping interface does not conform to the specifications of mobile devices, it will lead to a decline in user experience and increase the website's jump out rate."