E-Commerce In Textile And Garment Industry Is Developing Rapidly And Has Broad Prospects.

　　 Bai Hailong: current situation and development direction of e-commerce in textile and garment industry

Recently, "2015 China Textile and apparel e-commerce conference and China (Weifang)" Textile and clothing The launching ceremony of the business park is held in Weifang, Shandong. The future development of China's textile and clothing e-commerce is discussed.

The Department of e-commerce and information technology, Ministry of Commerce, said at the conference that "from the scale of users, in 2011, there was a change in the category of goods purchased by users." From 3C to clothing shoes and hats. That is to say, our clothing shoes and hats became the first category of online shopping. In 2011, 68.1% of users purchased online. Clothing and shoes And the proportion is rising. The proportion in 2014 has reached 75.3%. Therefore, our clothing shoes and hats are the largest category of online retailing. Because of the high gross profit and high repeat purchase rate, clothing shoes and hats have always been the main source of profit for online retailing, attracting many electric providers to actively invest in this market.

Mr. Bai Hailong delivered the following speech on the current and future direction of the development of e-commerce:

As everyone knows, e-commerce as a new business mode has penetrated into various fields such as production, circulation, consumption and so on. The rapid development of e-commerce in China has shown great vitality and is becoming the signal engine of China's economic development.

Meanwhile, Electronic Commerce It is also pushing forward the transformation of production organization and reconstructing the new system of industrial value chain. Therefore, it is very meaningful for China Textile Industry Federation circulation committee to hold today's 2015 China Textile and apparel e-commerce conference. It is also very important. According to the data of the Ministry of Commerce, the turnover of e-commerce in this year from 1 to September exceeded 11 trillion, an increase of 25% over the same period last year. The turnover of B2B increased by 21%, and the volume of online retail transactions was 2 trillion and 590 billion, an increase of 36%. Far more than the amount of B2B transactions, which is more meaningful in the retail sales volume of physical goods 2 trillion and 100 billion, an increase of 34% over the same period, higher than the same period of the total retail sales of social consumer goods 24 percentage points. The net sales of non physical commodities are 400 billion, though not large, but the growth rate is much faster than that of physical commodities, reaching 43.6%.

From the perspective of commodity category, the first thing to deal with is clothing shoes and hats, followed by home furnishing virtual products, more than digital products. Clothing shoes and hats accounted for 15.6% of the total, from the whole development process of e-commerce, it was initially the entry of standardization such as books, and then entered 3C. clothing And other core categories of development gradually expanded to mother and baby, cosmetics and other products.

From the scale of users, in 2011, there was a change in the category of goods purchased by users. From 3C to clothing shoes and hats. That is to say, our clothing shoes and hats became the first category of online shopping products. In 2011, 68.1% of the users bought clothing and shoes and hats on the Internet, and the proportion continued to rise. In 2014, the proportion had reached 75.3%. Therefore, our clothing shoes and hats are the largest category of online retailing. Because of the high gross profit and high repeat purchase rate, clothing shoes and hats have always been the main source of profit for online retailing, attracting many electric providers to actively invest in this market. The above is a brief introduction to the general situation of our e-commerce development.

As the next direction of development, we think so. From the development mode, we believe that O2O should be a major focus and a trend of future development. From the perspective of development, we believe that rural electricity providers and cross-border electricity suppliers should be the two key areas for future development. In the first half of this year, O2O should be the hottest topic in the field of electronic commerce.

Let me make an explanation first. O2O is meant to be online to offline, that is to say, let the Internet become a service platform for offline transactions. As the scope of O2O applications continues to expand, we now talk about O2O is more comprehensive concept, that is, the integration of online and offline development. We say that the future of O2O is a mainstream development mode. We have such a basis. From the market perspective, in the first half of 2015, China's O2O market reached 300 billion yuan, an increase of nearly 80% over the same period last year, far exceeding the overall growth rate of online shopping, B2B and e-commerce.

The areas involved also continue to buy services from online tours, ordering meals and booking tickets, extending to taxi, rental, housekeeping, catering, covering almost all areas of life services. The industry generally believes that China's O2O development potential is very large, which has several basis. Experts estimate that O2O may be the next trillion market in our country. The first one is Internet retailing. O2O thinks this is the next trillion market. These judgments are mainly based on these aspects.

One is the current Internet penetration rate in China is 48.8%, not yet half, that is to say, there is still much room for growth. In addition, the current online shopping crowd is mainly 20 to 39 years old crowd, accounting for 61% of the total network population. This crowd has a very obvious characteristic, these people's income possibly is our society increases the fastest, therefore their consumptive ability is also strongest, along with the mainstream network crowd income unceasing growth, our plate but the network consumptive ability will further expand.

On the other hand, the rapid growth of consumer demand for services. From 2015 to September, the retail sales of non physical objects exceeded 400 billion, although the total volume was small, but the growth rate was much higher than that of the physical category.

On the other hand, our country's residents' service industries are all small and medium-sized enterprises. There is a statistic that is more than 450 000, and these small and medium-sized enterprises have a very high demand for standardization and intensive development. The development of O2O can help to standardize these uneven service standards and service processes, and establish the market access and market mechanism for practitioners. It can also promote the standardized management of the service industry. Based on these judgments, we believe that O2O is a future development model. In addition, from the perspective of the market, from the policy level, we recently issued the 72 document of the general office of the State Council, specializing in the development of O2O. Industry experts also generally believe that this document has a milestone significance. Why do I say so? In the past, the policy documents on e-commerce were all about e-commerce. This document provides guidance on how to integrate the real economy and electronic commerce from the perspective of interaction and integration. That is to say, the relationship between E-business and entity enterprises has changed from the opposite competitive relationship in the past to the development of integration and interaction.

Document No. 72 indicates the direction and time path for the development of the entity business circulation enterprise. According to the document, if a store wants to get out of its predicament and achieve long-term development, there are two elements. One is to consolidate the original, that is to consolidate the original advantages, return to the essence of business and enhance the endogenous driving force of the development of enterprises. The second element is borrowing opportunities, namely, focusing on the "Internet +" era opportunities, and taking advantage of a series of advantages such as precise marketing and convenient management of e-commerce, constantly improving the service ability and management level of the industry. As for the wholesale industry, the document also gives clear opinions. "Wholesale also needs to be strong in terms of traditional functions such as strong trading matching, commodity distribution, price discovery, information interaction and so on. On this basis, we also need to enhance new functions such as logistics distribution, quality standards, financial services, R & D design, exhibition exhibition, advisory services, tourism culture and so on." In the past, these functions were difficult to achieve without the Internet. With the Internet and e-commerce, many explorers who have gone ahead have explored and achieved success.

On the other hand, we should make use of Internet technology to establish a supply chain collaboration platform, extending from wholesale to production and retail. I have noticed that Comrade Li Yong, who is just Heng Yi, has also talked about this idea, so as to realize the transformation of commodity wholesale to supply chain management and to deep industry service. In the process of transformation, we believe that the key to successful transformation is the profound understanding and accurate grasp of the inherent laws of traditional professional markets. You may notice that the death list of some O2O projects has been circulated on the Internet some time ago. In view of this phenomenon, we also organized experts to make an analysis. Experts believe that in addition to short-term capital market volatility, a more important reason is that a large number of O2O project investors are not sure of the inherent law of the industry they serve, and they do not find the pain point of the industry, but blindly follow suit. We say that O2O is a key direction for us. We began to invest blindly and finally led to the failure of the project. So it is not surprising that we do not think that this will affect the development of O2O, which will make O2O more stable.

We China textile industry In recent years, the Federation and circulation branch have been committed to leading the whole industry to promote the application of e-commerce. We think this is a very optimistic trend. We have such a judgement that we believe that the giant enterprises of e-commerce in the past have appeared in the Internet field. These enterprises are all built up by the Internet. However, our judgment on the future is likely to be applied to the future of giant or leading e-commerce enterprises in the traditional enterprise and e-commerce, and the combination of O2O mode. This is my judgement on the business mode of e-commerce development.

From another two hot areas, I would like to say briefly that one is rural e-commerce, and rural e-commerce is also from the market perspective. The proportion of rural netizens is still very low. Now it is 27.9%, but with the improvement of our rural population's cultural level, the improvement of rural network infrastructure, and the continuous improvement of e-commerce environment and shopping environment, the growth of online retail and online shopping in rural areas is growing very fast. In addition, large scale electricity providers are now developing into rural areas in a large scale. According to incomplete statistics, in 2014, there were 750 thousand retail sales of agricultural products on Ali platform. By the end of September this year, Jingdong and Ali had built 709 county-level service centers at the county level, covering nearly 300 thousand administrative villages. From the market level, we believe that rural areas should be a new area of our e-commerce development.

At the policy level, we have also been corroborated. This year's Central Document No. 1 has written the project of integrating e-commerce into rural areas. In fact, from 2014 to 2015, the Ministry of Commerce and the Ministry of finance have invested 4 billion 800 million in supporting the development of rural e-commerce in the past two years. Altogether 256 e-commerce demonstration counties have been set up. So we think that rural e-commerce should be our future blue ocean.

The second key area is cross-border e-commerce. In 2014, it was recognized by many industries as the first year of cross-border electricity supplier import. Since last year, traditional retailers, domestic and overseas e-commerce giants, including start-up companies and logistics companies have all laid out cross-border e-commerce. From the policy level, just now Cao director also said that this year, the State Council issued a series of documents on cross-border e-commerce, including 24, 46 and the latest 72. The analysis of these three documents shows that a complete top-level design for cross-border e-commerce is provided. Article 24 is mainly from the perspective of establishing international rules. Article 46 is mainly about the requirements of institutional innovation for customs, commodity inspection, foreign exchange, finance, taxation and finance related to cross border e-commerce. 72, from another point of view, the construction of integrated online and offline markets and domestic and foreign markets has clearly defined the direction of development. So we think that this series of policy documents of the State Council has done top-level design for our cross border e-commerce, and has also specified. Cross-border The direction of e-commerce development. At the same time, it also gives the expectation of improving the development environment of cross-border electric business. In this way, cross border e-commerce will become another focus area of our development.

These are the contents of my speech. My last seven words are for you: mission, heart, and look ahead.