Analysis Of The Development Trend Of Men'S Clothing Industry

Now in the era of Internet +, the Internet is changing our way of life, mode of production and exchange mode. At the same time, Internet technology plays an important role in the upgrading of men's clothing industry.

The Internet not only provides us with a larger platform, but also provides conditions for us to create more room for development.

On the one hand, Internet and big data can reduce our asymmetric information on consumers, enhance our communication and communication with consumers, and help us to understand and analyze the market.

On the other hand, the application of Internet technology in our production, management and sales forms a rapid response system for service and consumers.

These two aspects together constitute a consumer driven business model in the Internet age.

The Internet will not change the essence of men's clothing industry, that is, to provide consumers with the best men's clothing products and services. This is the direction and future of China's men's clothing industry.

After years of development and accumulation, the brand of men's clothing has formed a series of brand structure in the style of formal dress, business, leisure, sports and outdoor.

These brands are not only large-scale and market-oriented, but also have their own operation mode and development characteristics.

Not only is the mass brand developing in a large scale, but also the designer brand has gradually become a climate.

In the process of innovation, pformation and upgrading of menswear brand in China, men's clothing market's personality demand differentiation, product variety diversification, product popularity cycle shortened, market channel diversification, enterprise operation procedure, enterprise group multi brand internationalization, advanced customization brand force market and other innovation driven, so that competition between men's clothing industry market and enterprise brand is more intense.

In the specialized market, the market relationship of the traditional pattern such as brand incubation, marketing distribution, characteristic single product, exhibition trade center and tourism shopping type has gradually changed, the specialized service ability of the market has been continuously strengthened, and the invisible market such as tangible market and e-commerce has been gradually integrated.

In the retail formats of department stores, men's clothing brands such as department stores, specialty stores, large supermarkets, brand discount stores, shopping centers and so on are gradually positioning accurately and paying attention to actual effect.

Emerging online retail menswear is developing rapidly, mainly in fashion and leisure.

Multi channel sales conform to the needs of consumers, showing two-way development on line, online and offline, finding a balance between online and offline, and integrating resources among enterprises and brands. Multi-channel integration will become the normal retail business.

With the development of information technology, the application of information technology in men's clothing industry has been improving.

The application technology of the enterprise's single business links is basically perfect, the technology of personalized customization of men's clothing industry is gradually maturing, e-commerce technology promotes the integration of entity commercial space and network, the application and popularization of two-dimensional code technology in men's clothing industry, information technology has basically covered all aspects of research and development, design, production, marketing and so on. The development of e-commerce technology and the innovation of Internet technology are also the development trend of supporting enterprise information application to break through the boundaries of enterprises and form a combination of social resources.

In the form of men's wear industry chain, the order driven industrial chain, the technology driven industrial chain, the design driven industrial chain, the brand driven industrial chain, and the demand driven industrial chain, whether specific mode, pluralistic mode or vertical integration mode, are driving the integration of resources between enterprises and brands.

The development direction and trend of men's wear industry chain shows that: capital driven enterprises realize a new round of explosive development; enterprises in the industrial chain extend longitudinally and infiltrate each other to achieve multiple fields of development; men's clothing industry presents a trend of integration and upgrading; information technology has become an important industry support; Menswear brand has taken full part in international competition.

Customization is becoming

The direction of pformation and breakthrough in depth adjustment.

Facing the future space of China's customized market, many men's clothing enterprises have arranged for the layout of men's clothing. Besides the wedding birds, many men's clothing enterprises such as YOUNGOR and Shanshan are aiming at customizing business.

Domestic men's clothing enterprises in the development of customized business is one kind of high-end high-end customization business, which mainly focuses on higher prices. One is to build intelligent customization system by means of information technology, Internet of things and big data. Relying on the industrial pipeline, it realizes personalized, quick response customized business with multiple varieties, small batch and relatively low price.

In terms of investment, under the promotion of favorable policies in the national financial field, men's clothing enterprises' participation in financial investment is not only diversified but also more innovative.

Through the penetration and catalysis of capital and the close combination of industry and capital, financial investment has become an important strategy for the development of many enterprises. Participation in the establishment of M & a funds has gradually become a new trend in the industry.

Enterprises have adjusted their development strategies, actively promoted the strategy of capital merger and acquisition, sought cross-border investment in multiple investment opportunities, sought new breakthroughs in performance growth, and sought new opportunities for development.

Cross boundary, from the first half of the performance of enterprises, diversification is undoubtedly an important factor to enhance the performance of men's wear.

Looking at the cross border diversification direction of men's clothing enterprises, most of them are concentrated in emerging industries and hot industries such as finance, e-commerce, Internet and intellectualization.

Unlike previous strategies, the diversified strategies of major men's clothing enterprises are mostly driven by capital, giving impetus to diversification and pformation and upgrading of enterprises.

such as

And Shanshan and so on, in this wave of capital waves continue to stride across the industry, and later followed closely, continue to carry out business expansion through diversification path, through mergers and acquisitions horizontal and vertical expansion of the industry chain.

In terms of pformation, regardless of profits and losses,

It has become a way for men's clothing brand to save themselves.

With the increasingly strong capital of men's clothing industry, the pformation, adjustment and upgrading of men's clothing industry is developing in depth. The future development will show more patterns and directions, and further promote the further differentiation of industrial structure.

With the continuous promotion of the concept of Internet + and O2O, men's clothing enterprises' pformation and upgrading actions are more focused on Internet + cross-border mergers and acquisitions and O2O mode.

Many men's clothing enterprises have recognized the new opportunities of physical stores, and intensified efforts in channel adjustment and shop optimization and upgrading, so as to enhance the sales quality and capability of terminal stores.