Li Jinzhu, Vice President Of Qingdao Red Collar Group, On Clothing Development
The clothing industry is the oldest business, but today there is a very wide space for development and market. Today, as practitioners in the traditional media industry, I envy you very much. You are all engaged in the sunrise industry.
Next, we give time to Mr. Li Jinzhu, vice president of Qingdao red collar group, to give us a lecture on cool C2M business ecosystem.
Li Jinzhu, vice president of Qingdao red collar group: Good afternoon, leaders. Next, I would like to share with you, Secretary Zhao said that the Internet can not change the essence of clothing, but the Internet can help us improve our services and production. This is for sure.
The way of red collar is to build a solution from customer interaction, data collection, intelligent research and development, customer service, personalized customization, and life cycle.
Simply do an electricity supplier, using Ma's words, you are not doing well. If we are still the same as before, we will know that we should bow our heads to make clothes and not pay attention to the needs of consumers. This pformation and upgrading will not succeed.
To succeed, we must consider these two aspects and establish an independent and complete solution for the whole life cycle of personalized customization.
How does the red collar work? Yang Jie, chairman of the board, said that in the past, agricultural science Dazhai, industrial Daqing, intelligent manufacturing to learn red collar, why should we learn red collar? That is because the red collar has three core values. This is also a standard for traditional enterprises or even for global enterprises to upgrade and upgrade, or a landing case.
The first is data driven intelligent factory, the second is industrialization means and efficiency of manufacturing personalized products, and third business integration C2M business ecosystem.
We have four elements: first interaction platform supports global customers DIY
Autonomous design
The red collar has been exploring and practicing pformation and upgrading since 2003. It has been using the American New York market as a testing base. It has been building this capability. Now it has formed a complete interactive platform. As long as there is a network, even if you are able to design your own clothes on the moon, just like playing games, fingers can completely design your favorite clothes, play games and entertain them. It supports the whole world, no matter which country and which trapezoid can solve the interaction relationship with customers.
It is how to reconstruct the relationship with the consumer, which is a cross - boundary, cross - temporal interaction platform.
This is not very difficult for many enterprises. The question is whether you support enough.
Second intelligent R & D system.
To develop a panel for months, what do we do with red collar? You design your own clothes and input the design data into the interoperability system. You confirm it with your cell phone, then you go straight to the production process and enter the cutting process. The whole process does not need time or even time. How does it compare with the original three months? Why do many people do customization now? This is the process of customer service, including the development, production and process allocation of the style. We set up a data model and intelligent algorithm with a big data, and formed an intelligent R & D system. This side has been cut down, and the whole process does not require manual intervention. This is the intelligent R & D system. To make clothes, we need to know the supply chain problems of raw materials, and how to solve the problems of complex technology. How do our systems run?
The intelligent R & D system has also broken through an important obstacle for large-scale manufacturing to mass customization.
We know that large scale manufacturing must be moulds, for example, there are tens of thousands of moulds for cars, and there are many plates for clothing, whether they are men's wear or women's wear or children's wear.
We replace the mold with data, simplify and intelligentize the process.
Third, the whole process
Data driven
。
Why do many enterprises say that the production process can not be complete on the assembly line, always making mistakes, and low efficiency, because the links in the whole process are different, data are different, or need to be artificially pmitted and calculated. The system ERP and so on, the data between the systems can not be integrated and coordinated, and the red collar takes 12 years to make the data themselves, and the system is synergy, a group.
data
There is no manual conversion and no paper pfer.
For example, when to make this garment, when to do it, what materials to use, and which craft employees to do, it is entirely up to the customer to calculate, for example, using this dress is to crash the color. Who said the final calculation? I chose it myself, and designed it myself, so long as I choose this process, I will do it automatically.
Our traditional practice now is that the director of the factory meets and the director meets. Don't be wrong. Everyone takes a picture to do it, and the result is wrong.
Red collar you see, every dress is different, from different countries, different fabrics, different lines, different materials, different buckles, are different, but like the mass flow of water as smooth flow, and good, from you to pay to receive clothes is seven working days.
Now many companies say that I delivered seven working days, but have you done it? One person, one board, one person, one, is driven by data.
This is the complete data driver.
The fourth is the whole staff online work.
Employees are working online, using data on the Internet, that is, data on the cloud, including front-line ordinary employees are working on the Internet side, his work is either scanning the code or using the mouse, no paper concept.
It breaks through the limitations of organization, time and space and resources, and realizes the organic interaction of human-machine integration.
The real intelligent factory must be a man-machine integration factory. Many people have no change in the red collar assembly line, and there is no robot. We have optimized and upgraded the assembly line.
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