Bertelsmann Yang Luqian Talks About The Development Opportunities Of Cross-Border Electricity Providers

When the concept of "Internet +" or "entity retail +" is on the dust, physical retailing is facing unprecedented difficulties.

Based on this, this business union will take the theme of "buy what, sell what" as the theme, and explore the retail source in the Internet era in the most straightforward way.

The aim is to guide retail entities to abandon the interference of e-commerce, return to the essence of retailing and seize the consumer psychology of consumers, so as to sell the cost-effective products that consumers really need.

In October 15, 2015, the 2015 theme of "buying and selling anything" will be opened at the Sofitel International Conference Centre in Xi'an.

This storm will gather many experts and scholars in the retail industry at home and abroad, as well as many executives of Yintai, Da Shang, Wangfujing, Ginza business, Century Golden Flower, Tianhong, Xing long family, big RT mart, BBK, Sanzhou group, Yue language communication, five star electrical appliances and so on.

On the morning of 16 th, Bertelsmann Asia Investment Fund Yang Luqian took the commodity globalization as the breakthrough point, and made a series of sharing on the development status and opportunities of cross-border electricity providers.

From the change of consumer mentality to the rapid rise of e-commerce platform, how to stand out from the electricity supplier group has become the top priority of cross-border e-commerce.

The following is the full text of the speech:

Hello, everyone, I am very glad to have the opportunity to share with you some observations and sharing from the perspective of venture capital VC.

We are the Bertelsmann Asia Investment Fund. Since we entered China in 08 years, we have managed a US $1 billion fund, mainly investing in some Internet companies and projects. The following is a case of investment.

Listed companies include Yi Che, Phoenix network, including mogujie.com, excellent letter and so on.

Our team is relatively small, 6 people, we are a company focusing on real quality investment.

We usually invest in an enterprise, hoping to hold shares of the company for a long time, whether it is going to be listed or whether it will yield some profits or success.

Just now, thank you very much for min general's introduction.

Today, I want to share the following four aspects. Yesterday and today, many guests said that the change of consumption mentality, the development trend of e-commerce and retailing, cross border, in the past half a year, we visited all the Internet companies that had done cross boundary, including supply chain and suppliers, and finally talked to you about integration.

One day, I am a 90 year old, spending habits, consumer behavior and consumption concept, including recent friends, there are some changes.

Basically, WeChat is used by me every day. In the morning, I will see which one is more favorable, and then I will look at today's headlines.

Then, when I am casual, I open a APP and share some interesting words. It completely takes the place of my habit of reading magazines.

For example, in the community, when I find out that my household products are used up, I will call the love bees, and these door-to-door services are addictive. If I can finally invest in these companies, or a large number of them will fall down, I will put these in use.

I have just used several folders, for example, Taobao, Jingdong, Tmall and No. 1 store.

Many women are now in frequent use, and Beauty is now in use.

Eat, including the US group, the comments, because the reviews will give us a lot of screening, so I will use it more.

Since the beginning of 4 trillion, China's economy has been reflecting the rapid growth of GDP. This kind of growth has brought many cultural and educational industries unable to keep pace with the growth of GDP, resulting in some faults in culture. All Chinese people in the past 10 years have experienced a positive increase in their wealth. This accumulation of individuals has made a judgement on this accumulation. I have a leap in the level, for example, cock silk group, I am now a middle class, I am now a middle class, but in fact, the overall leap has not actually jumped.

Under such circumstances, changes in thinking require a consumption upgrade.

Consumption is cautious, quality is low.

For example, with LOGO.

What does new middle class mean for me? I need new business marks, so a new logo came into being in 14 years.

There has been a new change this year. GDP has begun to descend. In the past 40 months, GDP has been in a very slow downward direction. What kind of consumer goods will be brought about by this GDP downlink? Let's look at the history of the developed countries and the rise of the two dimension.

For example, the rise of the cultural industry, for example, the rise of the film industry.

For example, when Beijing meets Seattle, such a very conflicting value film has attacked many blockbusters, so what kind of consumption outlook will these future changes?

The first is the cautious consumption, not the low price promotion in the past, but the low price quality.

UNIQLO why do we like it, because its quality is good.

Not much to LOGO.

The concept of humanization, I do not need to have a house and car, I sit dripping, people help me to drive, do not have to block their own driving.

This will bring the ratio of income to expenditure, and he will be more sensitive. When your product is in line with my feelings and identifies what kind of people I am in, I may spend a lot of money on this product.

Then the pursuit of upgrading, and then the socialization of goods.

This is the development trend of the traditional retail business of the Internet business. This year the whole online turnover is 13 trillion and 400 billion, up 49.7% from the same period last year. This growth rate is terrible, and the traditional retail sales are decreasing rapidly.

Opportunities, need good experience and trust, how traditional retail does O2O pformation, I have no technology, I can not find traffic, and then are good talents, Internet talents are now concentrated in startups, so many new graduates who are talented are more willing to work in Internet Co.

From the beginning of 13 years, I remember that it is a about 70000000000 paction. To 14 years, about 140000000000 to 18 years, we will feel a trillion market.

Dining is a 3 trillion market in China, how many players are there in catering, and this is a new market, from very few to many markets, and it only takes a few years.

The 14 year sea crowd is 18 million, because the effect of radiation and the Internet is very fast. Why is there such a large cross boundary outlet from 14 years?

There are three reasons why the government supports the development of cross-border electricity providers. The first is to promote consumer reflow.

China sold 47% of its luxury goods in the world last year.

The second green supervision, in fact, has made great losses in tax revenue in the past. After strengthening supervision, it has made it better for them to manage these enterprises, and at the same time, it is a positive direction for taxation.

Third upgrades.

Now there is a need for a lower price.

From 12 to 15 years, a series of articles were published, and the policy interpretation was very troublesome. Directly and popularly speaking, before buying a commodity from abroad, it took a month to go to the country. Now the country has started this policy. On the one hand, it has tax preferences and has paid a lot of taxes before. Now there are many concessions so that consumers can feel very cheap when they buy such products.

In fact, putting these products into the bonded warehouse and sending them directly to the user can only take 3 days, so that users can have a better experience on the timeliness.

To sum up, a cross border enterprise must first fix the brand business, and the general brands are unwilling to cooperate. Like the Germans and Japanese, they need to take their time slowly. They do not want to rush to a large volume, hoping for a stable demand.

At the supplier level, now these mothers and babies are basically looking for domestic sources.

Low demand for second is unstable.

Then, international warehousing and logistics, now all the electricity providers, from giants to the following small business, all people's product mode can let you better present products to consumers and let them buy.

Traffic acquisition is never an easy task after all. This is the whole process, which describes cross-border electricity providers.

This is the mentality of the parties.

More careful cooperation, like the production of paper diapers by Kao, is much less than that of paper diapers sold in China. You can think about where these come from.

Then there are some of the electricity providers they may have some mentality, such as Jingdong, giant, Tmall, cross border is now very hot, if they do not pition, their market position, there are some new 85, 90 will become the main consumer in the future.

Some characteristics are in line with the consumption characteristics of the 80 and 90's now, so everyone will pform from Tmall and Jingdong, so there will be new opportunities for the electricity supplier.

One is the mode of B2C, and the other is C2C, the daring economy, for example, the ocean terminal, the Amoy world and so on. Its mode is more like Taobao. These two modes are all good for us.

If I want to subdivide, let me introduce to you one, like M2C is Tmall, that is, all kinds of brands are selling on Tmall.

B2C is like Jingdong, Jingdong began to buy from overseas in 15 April, and placed it in a very important position, and then directly discussed with these brands, including honey buds, including jumei.com.

Then there's the C2C mode, like Taobao.

Amoy world, these buyers can fire many unknown brands.

Another is called B2W, W is a micro quotient. The reason why this problem arises is that the quality of the product itself is not good enough. All suppliers are domestic suppliers. The mask provided will not be repurchased as long as they go to see it, but the micro quotient still has an impact.

Therefore, if we use the cross border supply chain and use foreign brands, it is actually a better channel.

Overseas e-commerce direct mail, such as amozon, MUJI, ASOs.

Since they crossed the border, the volume of imports has not been ideal, at least not as expected.

Overseas electricity providers operate on behalf of dolphin village.

Technology data oriented platform, such as the sea cat season, hai360.com and so on, the drawback is that the service time is very long.

There are also supply chain services, such as partner network, dolphin supply chain and so on.

Warehousing and logistics services.

Having said so much, what is the core competitiveness of cross-border electric business? From the perspective of our investors, we will invest in what kind of electricity supplier.

In fact, there are two, one is the supply chain, and the other is the selling channel.

You really find a good supplier, which means the differentiation of your goods, which means your gross profit and so on.

At the same time, there are also supply chain management, including bonded warehouse, logistics and warehousing to a certain stage, there are bottlenecks, many enterprises lack resources in this area, shipment is 15 or 16 yuan, many enterprises have such resources, shipment is 5, 6 yuan.

Then, the channel, what products I choose, what kind of products the consumers like, and who can sell these products for sale, and these products are competitive.

At the same time, there is a strong ability to acquire traffic. After that, how can we let customers flow down?

Our services and traditional retailers and electricity providers must be integrated. The understanding of the industry basically reached a consensus. However, there are many contradictions in the process of integration.

The electricity supplier pays attention to the retailers under the line, one is the flow and experience under the line.

I would like to share with you our predecessors. If you help the online business operators to solve these problems from the offline, there may be some good business. They basically do not have the ability to get goods overseas. Now there are 2000 registered enterprises, and actually there are 200 thousand enterprises.

In addition, the homogenization of commodities is very serious.

This is our view on the market. Now it is in the early stage of the market, and the policy is good but unstable in the process of nurturing maturity.

Cross border is also part of retail sales and integration.

I said so much, thank you.