Alibaba President Mike Evans Explains Globalization Strategy

Today, the whole world has undergone tremendous changes. The Internet, especially the mobile Internet, has triggered great changes in the global economy. China is also changing from an export-oriented economy to a consumer oriented economy, and it is also driving and leading the whole global market.

Mike Evans's live speech:

Thank you, Zhang Yong. Thank you very much for coming. Thank you very much for coming to the Alibaba.

I am very glad to be here this afternoon to share with you our international strategy in today's "double 11" launching ceremony, especially how to achieve this strategy.

Just now we heard Zhang Yong say that globalization is our most important strategy.

Our goal is very clear. In the next ten years, we will help tens of millions of enterprises to help tens of millions of businesses and hundreds of millions of consumers.

How can we do this? We will use our platform to help the world's products sell to China, help China's products sell to the whole world, and eventually connect all the consumers and enterprises in the world to make it difficult for the world to do business.

This is our strategy of globalization.

Ten years ago, it was impossible to achieve this goal.

In the past, only multinational corporations had enough resources to sell their products to the whole world, and most consumers could not reach all the products of the world at all.

Over the past ten years, many changes have taken place. We can see that the power of the Internet is growing, connecting all people and their dreams.

We also see consumers and businesses from all over the world hoping to sell their products to each other and buy their products. We also see that China has begun to turn into a big consumer country.

We also see the increasing influence of Chinese consumers and the changes in their lifestyles. We can see that their demand for quality products is growing.

Now Alibaba hopes to take advantage of these resources to help millions of enterprises. Now we hope to bring this mature experience and mode to the world.

Our internationalization strategy has two important parts: what are we doing now and what will we do in the future?

Today in Alibaba, we have opened a door to enable all consumers to buy international products, so that global businesses can sell products to China.

This platform has been developing for a long time, so in the future, Alibaba will focus on the global business infrastructure so that businesses and consumers around the world can be linked wherever they are.

This strategy is vital for Alibaba to become a truly global company.

I am very pleased to be able to join Alibaba. I have had a very good meeting with Ma Yun and Cai Chongxin.

I think the globalization potential of Alibaba is very large, which is limitless for consumers and for global business.

I want to tell you something about what we are doing now.

Now Alibaba has made Chinese enterprises sell their products to the whole world, and almost every country can buy Chinese products on our platform.

We have also learned a lot to see which places most need Chinese products.

Clothing, for example, is very popular in almost every region; electronic products are very popular in the United Kingdom and the United States; jewelry and electronic products are very popular in Russia; horticultural products and decorating products are very popular in Australia; in Brazil, women's clothing, consumer electronics, sports products and outdoor products are very popular; in Chile, the popular commodities include clothing, electronic products, mobile phones and children's products.

We will continue to maintain such cross-border export growth.

As I said just now, Alibaba is also a platform for global enterprises and brands to sell their products to consumers.

Just now, Zhang Yong has talked about how big the consumer group we are. This channel is a pillar of our country and a pillar of globalization.

Now we know that China's middle class is growing, and in the next ten years, the number will probably reach five hundred million, which is now about three hundred million.

According to our big data, we know these.

We want to buy high quality imports.

Then, in 2020, China is expected to become the largest cross-border electricity supplier market in the world. This will open up a huge opportunity for us to connect with other parts of the world.

Now Alibaba has become the consumer origin of the world's famous brand products. On this platform, we are very familiar with Chinese consumers. We have a very large consumer group, and we are an unparalleled leader in China's electricity supplier market. It is a trustworthy platform.

At the same time, we also know China's small and micro enterprises and their brands very well.

According to our research on Chinese consumer habits and needs, we know which products are very popular in China. They include mother and baby products, clothing, cosmetics, electronic products and household appliances, health appliances, general merchandise and fresh products.

There are thousands of brands on our platform, and we see that all these products are very popular.

I can give you some examples, such as Nike, Adidas, Levi's, ZARA and so on. Maternal and infant products and children's products include curiosity, Pampers, Carter, Fisher, Johnson, GAAP, toy fight city, Lego, Disney; electronic products include apple, Lego, Fitbit, ZARA, and cosmetics.

We have launched 12 national pavilions to cooperate with them to reach their customers in China.

Today, we are very honored to have invited these potential consumers and ambassadors from various countries, including the United States, Britain, France, Japan, Germany, Switzerland, Holland, Belgium, Spain, Australia, Columbia, Bahrain and Costa Rica. A total of 39 countries have come here.

First of all, I would like to welcome representatives from all countries. I am very happy to be with you today. You can also see that Alibaba is expanding its strategic presence in Europe and the United States to help these key markets run more effectively.

For example, we will open our offices in Italy, France and Germany, and we have also strengthened our business in the UK.

We also enhance our presence in the United States and Asia, including New Zealand. We are now building a very solid foundation for our globalization.

This is a long-term strategy, but we see unlimited potential.

Now I would like to talk about the following "double 11", our

How to achieve this.

"Double 11" includes exports and imports.

For imports, many foreign businesses and brands can sell on Alibaba platforms, such as Costco, Metro, Disney, curiosity, Matsumoto Ao, LG, and many other products and brands.

I am very pleased that many brand representatives are here today and participate in the global carnival.

Another important feature is our fresh produce, which is also an important part of our import strategy.

We also provide a platform for Chinese consumers to access these fresh products.

They like these products very much. Let me give you some examples.

Northwest Pacific cherry, washington apple, California red wine, Irish seafood, Mexico avocado, Chilean blueberry, Spanish oranges, Vietnamese pitaya, Canadian COD and lobster...

We have worked with many associations. Today, many representatives of the association have come to the scene. If you have time, you can go to the fresh display area.

As well as our export strategy, we hope that every country can have consumer buyers to shop within 24 hours of "double 11", especially in some key countries, such as the United States, Russia, Brazil, France, Britain and Israel. For all our partners, we would like to say thank you and wish you good luck.

It is a gateway for the world's brand-name products to enter China, but we also know that consumers want to buy more things, they want to better connect with the world, and they also want more opportunities to buy and sell each other at any time and anywhere.

That's what they want, which is what we are working on now.

But we know that the power of one's own is far from enough. For all the ambassadors here today, thank you for your cooperation. Only with your cooperation and support can we achieve our vision.

Finally, I would like to say that in the past ten years, we have evaluated ourselves on the basis of how far we have changed China. In the future, the basis of our evaluation will be the extent to which we have changed the world. Thank you!

Related links:

In the Alibaba group's 2015 global double 11 launch conference, Mike, President of Alibaba and the global Michael Evans, was unveiled for the first time. For the first time, the global strategy of Alibaba group was comprehensively explained. In the next ten or twenty years, the group will be based on the global goal of "serving 2 billion global consumers and ten million small and medium-sized enterprises", and ultimately achieve the effective connection of global consumers and businesses. "Evans"