Traditional Retail Strategy Pformation Should Focus On Line.

The embarrassing situation of the retail industry at present.

Under the impact of new industries such as intensified competition and new channels such as electricity providers, the market space has been compressed repeatedly, and traditional retail enterprises can only "break their arms and save themselves".

But defense is by no means a permanent solution. Strategic pformation has already been put on the agenda. The relevant words such as electricity supplier, experiential consumption, and small format are frequently appearing in the plans of the major department stores.

So, which one is the proper way of pformation for traditional retailing enterprises?

Although the prospect of the online industry is broad, but for many years the retail giants have been struggling in traditional channels, the offline market is the strength.

In the interview with reporters, Ren Ren Dong Yong Shi Yong Shi once said, "for the traditional retail enterprises, we should take advantage of the advantages and avoid disadvantages while taking advantage of the" offline + online "pformation mode.

With the limited ability of traditional retailing enterprises and the rapid development of online shopping, creating emotional interactive experiential shopping centers has also become a breakthrough in the pformation of department stores.

Because of the high cost of large stores

The situation of attack is at present.

The retailer, which has a large number of stores in the past, is an advantage. It is likely that this advantage will become the biggest short board to restrict the development of enterprises in the future.

The small format can not only quickly cover the main outlets in the city, but also meet the precise demand of the community, which will become the main business of the three or four line market in the future, and will also be the breakthrough direction for the future business super enterprise pformation.

In August of this year, when Wanda Department stores closed several stores, news came out that Wanda will be pformed into an experiential format in the future, that is, traffic, catering, entertainment,

In one.

Not only Wanda Department store, Bei Guo Shangcheng, Maui department store, Jiu Guang Department store, Guangzhou friendship and other traditional department stores have already set foot in the experiential shopping center.

In addition to all experienced shopping centers, small shops dominated by community boutiques and convenience stores are also emerging frequently.

In April this year, Huarun 10000 opened the first Tesco express convenience store in Shenzhen. According to Huarun's layout plan, Tesco express is expected to expand to 518 by 2018.

In this year's plan to close 15 stores, people also released a non-public offering plan in August this year, and plans to raise funds to invest in the "new plus convenience + service" new small community life supermarket.