Quality Supervision Strategy Of Feather And Down Industry: Strategic Cooperation Between Jingdong And China Feather And Down Association

In October 16th, "strengthening network quality supervision, strategic cooperation between China and Jingdong."

The industry quality pledge conference was held in Beijing.

25 famous feather and down products well-known brands such as duck, Hongrun, Xia Zhen and so on are sworn. They make solemn promises to consumers, such as "integrity management, fair competition, strict compliance with national and industry standards, ensuring product quality and after-sale service, and never involving fake".

State related government departments, China Consumer Association, China Federation of Commerce and other organizations and authoritative inspection agencies came to witness.

Yao Xiaoman, chairman of China feather and down industry association, said that in recent years, the quality problem of China's consumer goods market has attracted much attention, and the supervision and sale of feather products has also become the focus.

Fake and shoddy products have seriously damaged the image of down products in the minds of consumers.

With the approaching of winter footsteps, the selling season of feather products is about to start.

Compared with offline stores, the products sold by online stores are diverse in style and low in price, making it difficult for consumers to resist.

However, due to the fact that the quality of inner filler is difficult to judge directly from appearance, the quality of net down products is often uneven.

From the relevant industry survey of China Badminton Association, the phenomenon of fake and shoddy products in the net down products industry occurs frequently. Consumers are hard to choose and get effective quality guarantee when buying.

Based on this, China Badminton Association and

Carry out deep cooperation, through professional brand recommendation and feather and down knowledge publicity activities, make consumers more aware of feather and down products knowledge, recognize professional, quality guaranteed down brand, so as to crack down on fake and shoddy products, and jointly strengthen supervision and control of network commodity quality, and purify the down market.

It is reported that the network quality supervision strategy launched by this time includes multiple cooperation initiatives. First, China Badminton Association and Jingdong will jointly organize the famous brand promotion activities across the "new season", "hot season" and "clearance season". Secondly, in the promotional activities, the two sides will also focus on the introduction of the new version of the credit guarantee logo for down products, and carry out quality supervision and guarantee for the products, so as to facilitate consumers to identify the authenticity and safeguard their rights. Third, during the down sale period, the association will publicize and explain the relevant knowledge, including the purchase, washing and maintenance of feather and feather, so that consumers can further master the quality of the products, so that fake and shoddy products can not be hidden.

Zhou Xinyuan, general manager of home furnishing Department of Jingdong shopping mall home decoration Department, said at the event that Jingdong and China feather and down association have established close cooperation since 2013. On the one hand, they have guaranteed the quality of the down products sold on the platform; on the other hand, they have increased the control of down raw materials, and built a perfect supervision system from down raw materials to garments and then to the quality of enterprises.

I believe that in the future cooperation, the two sides will continue to go deep into the core area of the down industry, certify honest and high quality businesses, reduce intermediate links, and strengthen supply chain management, so as to bring more high-quality down products to more consumers.