Mountain Warehouse Enters Tmall International To Seize The Opportunity Of "Double Eleven"

Recently, the British outdoor sports brand Mountain Warehouse has already been in Tmall international before "double eleven".

At present, Moutain Warehouse has launched many categories of assault clothing, jackets, mountaineering shoes and backpacks in the official flagship store of Tmall international, and has opened the "double eleven" pre-sale channel.

It is understood that

In 1997, the first store opened in Winton, UK, which will add 34 new businesses this year. There will be 225 stores by the end of this year.

Its sales volume reached 12 million pieces in one year.

Occupying 1/5 of its total revenue, online sales increased by 41.3% in the first half of the year.

Neale revealed: "sales in the first half of the year were good, mainly due to rainy weather in August.

This trend continues after entering the autumn season, which indicates that this year

It will break through the historical record. "

The report pointed out that after announces the sales results in the first half of the history, it turned its attention to the Chinese market and plunge into the "double eleven" war.

It is understood that in the summer of the British cold weather effects, the first half of this year its sales reached 24.7%, to 59 million 300 thousand pounds, pre tax profit increased by 31%, to 4 million 300 thousand pounds.

Mark Neale, founder and chief executive of Mountain Warehouse, said she was delighted to work with Alibaba to join China's largest shopping festival.

Last year, Chinese consumers spent nearly 6 billion pounds in 24 hours, according to the media.

"In the past more than 10 years, we have been importing goods from China. This is a rare opportunity to demonstrate our multi-channel international expansion capability."

Neale said.

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In recent years, the Swedish outdoor brand Fjallraven is expanding in North America at an unprecedented rate.

Since its establishment in 2012, it has been developing rapidly in the US market at a speed of 50 times, and its daily backpack, technology trousers and Parka Jacket have become the ten best seller brands in the United States.

In July this year, the new headquarters and distribution center of Fjallraven was completed in Colorado.

The building is located in the Colorado technology center, covering an area of 140 thousand square feet and two times the original headquarters.

At present, Fjallraven products are sold in all States and North America.

To meet the growing demand of consumers in the region, the brand has introduced a number of measures in the past few months to further enhance its business performance in the United States, including relocation of new headquarters, expansion of dealer teams, and the opening of 7 Direct stores.

In addition, in June 20th, Sweden's high-end outdoor brand Fjallraven opened ninth flagship stores in the United States at the MallofAmerica, the largest entertainment and shopping center in the United States.

The flagship store is located on the first floor of the US Shopping Center (MallofAmerica), covering an area of 2069 square feet.

On the opening day, the shops held a grand opening ceremony, and many outdoor enthusiasts gathered together.