The Development Of Wuhan Local Clothing Brand By "Outer Brain"

LV's package actually costs only 200 yuan, but why can it sell thirty thousand yuan?

At the moment, Wuhan local clothing brands such as the red man and Lan Xiang have begun to borrow the development of the "external brain", or pfer the product research and development base to Shanghai or Guangzhou, or simply "breed" high-end brands in different places, and label themselves with an international label.

Han style clothing takes the initiative to "remove cap"

"Our brand is registered in Hongkong, so now it's Hongkong brand, not Wuhan brand."

Yan Haitao, the sales director of the famous house, points out a trend that is currently surging in Han style clothing.

Similarly, the cat has become a "Hongkong brand". Giovanni has changed the nationality directly, and now it is the Italy brand.

"Han style clothing" has become the "hat" that many brands refuse to wear.

Even the Han style clothing chamber of Commerce in Wuhan, at the end of last year, quietly removed the two words of "Han school".

There are also some Han clothing brands that do not have "pick up", but have begun to expand in different places to launch a new high-end clothing brand.

Learned from the red dress, at present, the company has launched a "foreign brand" high-end women's clothing in Shanghai, and has a good response in the national market.

Figures show that in the first half of this year, sales revenue of more than 1600 garment manufacturers in Wuhan reached 12 billion, an increase of 10% over the same period last year.

However, it is worth noting that these more than 1600 garment manufacturers rarely call themselves "Han style clothing".

According to the insiders, "some well made brands and foreign names are not old wine in new bottles, dog meat in sheep's clothing, but in active integration with international trends."

　　    研發(fā)銷售“東南飛”

"We want to make international fashion, so we must push the core sector to the East."

Feng Aiying, President of Lan Xiang fashion, said that the coastal areas are at the forefront of fashion, with wide information channels and closer distance from high-end consumers.

At present, Lan Xiang's new fashion is already designed in Shanghai and made in Wuhan, and the "southeast flying" of the Chinese clothing research and development base has become a common phenomenon.

The name house has set up R & D institutions in Hongkong and Korea respectively. The former is designed to connect with the international market, while the latter is to connect the Asian trend.

"An organization in Holland has found us actively, and we are working together to develop a kind of underwear fiber material."

Yesterday, Li Hui, general manager of Ai Di Fashion Co., told the author that although they insisted on doing "Han style clothing", R & D internationalization has long been an irreversible trend.

It is reported that the "cat man" R & D and marketing center has also been pferred to Shanghai, and "Taihe" and "Rong Rong" have set up design studios in Shanghai and Guangzhou respectively.