Baofeng Sets Up The Banner Of China'S Slippers Brand.

　　上世紀80年代之前，中國人買鞋、穿鞋，產品功能僅限于腳的防護和保暖；到了90年代，各色皮鞋、運動鞋、保健鞋開始進入了人們的生活，巨大的中國市場讓首批鞋類運作者“嘗”到了甜頭；21世紀，時尚、健康意識日益升級，而鞋商也在思考——新時代，究竟還有什么樣的鞋類新消費可以挖掘？2009年，一場鞋服行業的創新革命，迅速改變了中國鞋業市場長期一二級割據的狀態。以香港寶峰新國際為首的拖涼鞋行業，發起了繼皮鞋、運動鞋之后的中國“鞋業第三極”品牌搶灘浪潮。 

  　　  逆市而上：外貿拖鞋航母的輝煌與困惑 

In 1999, in the beautiful hometown of overseas Chinese in Quanzhou, China's first foreign shoe enterprise, Baofeng shoes, was born.

From the date of its establishment, Baofeng adheres to the business philosophy of "creating quality and presenting quality life", and takes the principle of "making scale first and then making brand" as the guideline for enterprise growth.

The company has been working together and vigorously developing overseas markets. It has established strategic cooperation with dozens of international retail giants such as WAL-MART and Disney, and has gradually entered the global market by relying on first-class quality.

However, this has been awarded the title of procurement supplier by the United Nations, and has been awarded the "top factory" honorary title by the world's top 500 enterprises WAL-MART, but it is the embarrassment of "outside the wall" and the "wall" but no one knows. The brilliant performance of overseas market for more than 10 years is a blank in the domestic market.

In order to reclaim virgin land in the domestic market and further develop and strengthen its ability to resist risks, Baofeng decided to change its long-term foreign trade documentary and lack the "half sky" situation of its own brand, and tried to enter the domestic market.

However, it is more difficult for enterprises to expect the shoe industry to compete on the basis of domestic competition.

2008, in the wake of the financial crisis, Baofeng enterprise decision-makers are keen to seize the opportunity to make full use of this opportunity to develop and strengthen the domestic market, to create the first brand of China's slippers, and truly realize the magnificent turn of foreign trade to domestic sales.

Red Sea Road: opening up the "third pole industry" of the shoe industry

China's footwear industry has long been a brand name for the two pole footwear industry: the first class shoes brand represented by AOKANG, BELLE and red dragonfly, firmly occupying the status of men's and women's leather shoes market, absorbing the consumption of 1/3 in China's footwear industry; the second class sports shoes brand represented by Adidas, Nike and Lining, attracting two sports and leisure brands, occupying over two of the footwear industry consumption.

One, two pole shoe industry brand monopolize the market for a long time, leading the mainstream of shoe industry consumption, and the category of the remaining footwear industry, as a supplement to the consumption of people's footwear industry, serves as an appendage status.

In recent years, with the further pursuit of leisure and fashion, the outdoor and household functional casual shoes represented by fashion sandals have gradually entered the eye of the people, and the scale of their industry is expanding. The market potential of the "third pole shoe industry" is increasingly prominent.

As the market timing for dragging sandals is maturing, Baofeng takes the lead in brand operation in the industry, and gradually establishes a marketing network across the country through the brand marketing mode of "main sub brand and sub channel".

The "Baoren" brand is mainly oriented to the middle and high grade fashion slippers Market, to seize the shopping malls and stores, so as to lead the fashion trend, the leading international quality and diversified styles, and fully satisfy the consumers' need for fashion matching.

"Baofeng" brand is focused on the home life slipper Market, occupying supermarkets and stores, foothold in promoting the upgrading and replacement of the Chinese home life slipper Market, integrating the "comfort, leisure, quality and fashion personality" as a whole, complying with the needs of the consumer's consumption level and consumption concept and the pursuit of higher quality of life.

Brand operation and industrial innovation.

If the positioning of China's new fashions slippers corresponds to the consumption level, Baofeng has opened up the blue ocean of China's footwear industry.

 　　   行業突破：豎起中國拖鞋領軍品牌大旗 

Unlike the first and second shoe brands, the brand of traditional leather shoes and sports shoes is oriented by market competition and brand segmentation. Baofeng is facing the brand market of "the third pole of shoes industry", but how to change the market channel status, traditional consumption concepts and consumption habits, and to cultivate, upgrade and update the concept of the whole social consumption.

Traditional slippers products are not only enthusiastic because of their obsolete style and single color, but also have limited industrial scale.

Baofeng joined the alliance of Asian designers to create a new fashion design trend of China's new fashions slippers, making slippers the mainstream consumer footwear form in the mass market, making Baofeng new international an innovator of consumer traditional slippers consumption concepts.

On the product, Baofeng abstracts the character of Baoru slippers, aims to convey to consumers the concept of Baofeng to create the world's leading quality slippers, deeply enhance the core value of Baofeng products, and then get rid of the hat of "low quality and low price" of traditional slippers, lock the middle and high-end consumer groups, and create a high value-added and high profit mode.

In solving the problem of sales season of slippers which dealers worry about, Baofeng takes advantage of a strong design and research team and constantly updates products according to the four seasons' changes, so as to ensure that summer dragging, cotton towing and spring and autumn drag continue in four seasons.

Baofeng aimed at the autumn and winter slippers, and successfully organized the "crossover footwear competition", which has a wide impact in the industry. It launched the Baofeng autumn winter slippers product - pboundary shoes, and created a new category of slippers, which made up for the shortage of product lines in autumn and winter, and got rid of the "seasonal limitations" of slippers themselves, and ensured that Baofeng products were "not slack in the off-season and prosperous in the busy season".

What is worth mentioning is that Baofeng is not satisfied with slippers products. Instead, it is looking at the clothing series of "fashion hot pants and spicy skirts" which are more compatible with the development potential. It has creatively opened the "1 dragging N" project with "slippers as main players and other shoes and clothes as supplements".

The creation of Baofeng's first brand of China's new fashion slippers is undoubtedly a heavy artillery campaign, erecting the banner of the industrial brand, allowing more people to take part in the beachhead and share their wealth.

Baofeng will seize the "third pole" of China's footwear industry as the banner of corporate action and become the industry leader in developing the "third pole of footwear industry" in China.

　　  颶風出擊：從“試水”到“闊步”前行 

The large-scale brand operation of slippers is the first case in China. There is no successful mode followed by market education. How can we quickly divide the market and occupy a long and desolate brand empty area?

In 2009, Baofeng, on the basis of absorbing capital injection from international consortia, carried out a brand new "packaging" definition of its "treasure new fashion" slipper brand, invested huge market operation fees, launched strong media such as CCTV, Ruili and newspapers, magazines, and made full use of the Chinese shoe industry's third pole Market after leather shoes and sports shoes, and invited the "movie and dance triad Queen" - Li Xiaolu as the brand spokesperson, aiming to build the first brand of Chinese slippers.

2010, the company firmly grasped the opportunities of World Expo, and won the position of designated manufacturers and retailers of designated slippers in World Expo, Shanghai, and helped boost the next 2010 national investment promotion and brand promotion.

The growth of any brand is like a seed breaking through the hard soil and expecting a sun bath.

In October 15, 2009, in the hometown of overseas Chinese, Quanzhou, as the largest investment promotion conference of slippers brand in the domestic market, was held successfully. The exhibition of thousands of fashion products attracted the attention of nearly 500 merchants.

Dozens of radio and reporters came to the interview, competing to report the "third pole of the footwear industry" Blue Ocean initiative.

At this point, Baofeng uses four first points to set up four benchmark industries, breaking many industries' doubts.

The first pair of slippers "foreign trade to domestic sales" and successful foreign trade export enterprises; the first super concept enterprise to move slippers into stores and carry out large-scale brand operation; the first one to sell thousands of slippers to more than 100 yuan, and create a brand shop with a daily sales volume of 10000 yuan; the first one is to throw off the "home" hat of slippers and get rid of the seasonal restrictions on slippers, so as to develop a new mode of four seasons marketing for slippers consumption.

  　　  10年展望：啟動大拖鞋產業“帝國”引擎 

Before Baofeng started the domestic brand market, some people were worried about how big the market is behind a small slipper. How big is the consumption demand of the slippers in China?

A pair of slippers sell for hundreds of yuan.

A year later, these worries were solved, and Baofeng created many "first" sets up a new benchmark for the whole slipper industry.

Industry experts predict that the brand operation trend of the slippers led by Baofeng new international and other enterprises will completely change the household attributes of Chinese slippers in the next 10 years. The fashion brand slippers will also be a trend, sweeping the streets and lanes, and the new wealth business opportunities generated by this way can create a big slipper industry empire.

Baofeng answered all expectations of the industry with an excellent answer.

Now, no one will question again: Baofeng has created and is creating miracles. Slippers can be branded and can be bigger and stronger. They can become the leading brands of China's "shoe industry's third pole", like leather shoes and sports shoes.

In 2010, it is the year of the development of Baofeng brand. What better achievements and brilliance will be achieved?