"Poisonous Shoes" Incident Alerts Chinese Shoe Enterprises To Enhance Brand

　　如今在群雄逐鹿的市場格局下，各個行業的競爭越來越激烈，企業之間的矛盾也日益升級。從經營品牌的較量到市場份額的爭奪，整個商業領域充滿著濃濃的火藥味。

Behind the fair competition is always hidden behind a plot of manipulation behind the scenes, or pushing the enterprise to the cusp of the storm, or depreciating the brand to a worthless value. Even if the strength is stronger, the enterprise will lose the battle in the war without smoke and produce a crisis of confidence.

In addition to providing the consumers with the best quality and low cost and satisfying the needs of products and services, enterprises should also strive to fight against the malicious attacks of their competitors. Therefore, only by creating a strong brand and expanding all their advantageous resources can they avoid the losses caused by them.

Recently, the official website of the Russian Ministry of interior and some Russian media did not report on any inspection report. They reported the investigation of a Chinese shoe manufacturer in usurusk by the law enforcement agency of the Russian border area. They said that the raw materials used in the product were toxic substances, and the smell emitted could cause liver cancer, brain cancer, lung cancer and other diseases.

It is reported that in mid February of this year, the Far East Bureau of the Russian Ministry of interior and the investigation bureau of the federal Procuratorate, the coastal borderland Investigation Bureau, raided the shoe factories of the usurusk economic and trade cooperation zone without any formalities, and took some samples of products and quality inspection documents.

The company then sued the Russian local procuratorate for such a breach of procedure and won the lawsuit.

The Russian side also made an apology and compensation for the incident.

At the same time, the health quarantine department of the Russian coastal borderland also carried out related tests, which proved that there was no problem in the shoe factory's products.

The storm of "poison shoe incident" has started again, which is obviously related to local government organizations, and does not exclude the possibility of malicious speculation by some competitors.

Under the request of the cooperation zone, the website of Russian Ministry of interior has made relevant actions to clarify facts and restore reputation for enterprises.

Although this false report did not cause huge economic losses to the shoe company, it still brought great distress and impact.

China's shoe enterprises rely on labor and raw materials and other resource advantages to win the international shoe market. They not only have strong core competitiveness, but also are warmly welcomed by consumers.

This naturally caused an impact on the local related industries, so trade protectionism began to prevail. The European Union, Brazil and other state organizations have imposed a high tariff on China's export footwear products, hindering the development of China's shoe enterprises for a broader market space.

Such incidents as "poisonous shoes" also happen frequently, which is consistent with the aims of trade protectionism. These enterprises try to destroy the reputation and brand image of Chinese shoe companies by unfair competition means, so as to take advantage of their superior position, enhance their brand status and seize large market share.

But it is conceivable that once the dirty means are exposed, the illegal enterprises will also decline and die under the public opinion and the legal sanction.

What Chinese shoe companies need to do is not only to fight against the dark forces with all their strength, but more importantly, to improve the quality and safety system of products, constantly enhance the brand's hard and soft strength, and let good gossip be self defeating with excellent corporate image, so as not to give illegal enterprises opportunities to exploit.

Chinese shoe enterprises can only build a strong protective barrier from inside and outside, in order to resist malicious attacks from some competitors.

Let this big ship shuttling in the sea of footwear business can move forward and avoid the heavy market reefs.

Looking at the global shoe market, unfair market competition is inevitable.

Chinese shoe enterprises must enhance the value of brand products as the primary task. By setting strict production standards, technological processes, ensuring first-class quality, using environmentally friendly, non-toxic, recyclable materials to achieve high quality and low pollution output of products, and using advanced science and technology and innovative design concepts, the added value of products can be improved to meet the individual needs of consumers, and to protect consumers' physical and mental health and safety, and further expand the brand's influence in the market industry.

At the same time, Chinese shoe enterprises should strive for more advantages in product development, channel construction and marketing strategies. This will not only speed up the pace of their own progress, but also let competitors compete with each other behind their breath, and they can also deter competitors by powerful corporate forces, so that they dare not act rashly.

Of course, the shoe enterprises should take the initiative to establish a protection early warning mechanism, fully understand the unfair competition means of the market, formulate a good coping strategy for the possible negative impact events, do a good job in all aspects of preparations, and effectively prevent the competitors from losing their losses by taking advantage of malicious competition.

In addition, in the face of unlawful enterprises, Chinese shoes enterprises should make full use of legal weapons to counterattack and make them punished and punished.

Survival of the fittest, survival of the fittest is still the rule of market survival, Chinese shoe enterprises only focus on their own development, grasp the market situation, tactfully guard against malicious competition enterprises, in order to eventually become a big winner in the market!