Zhengzhou Garment Industry First Sounded Branding Assembly

　　這是鄭州服裝十大領軍品牌第一次精彩亮相；這是鄭州服裝業首次集體吹響品牌化戰略集結號；這是鄭州服裝發展史上具有“拐點”意義的事件。

In the press conference sponsored by the Municipal Commission of industry and Commerce and held by the city clothing association, the leading brands of M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, Golo Doris, deyston, nun, Yue Le house, and Long Qingxiang ten brands from the vice president of the China Textile Industry Association Chen Shujin, vice president of the China clothing association Wei Lin, vice mayor of Zhengzhou Sun Jinxian and so on, took the "Zhengzhou ten major clothing brand" signs in Zhengzhou.

Meanwhile, the municipal government for the first time invested 2 million yuan to reward the 10 enterprises.

From workshop production to industrial park concentration, from low grade, low added value to brand and fashion, women's trousers and self-made Zhengzhou garment industry are moving forward in the process of becoming stronger and bigger.

What is the turning point of Zhengzhou's garment industry as a pillar industry that the municipal government is trying to cultivate?

Can the green city, known as the "cotton spinning City", rely on superior pportation, labor and other advantages to further develop the textile and garment industry?

What signals does the municipal government reward the ten major clothing brands?

With these questions, reporters conducted in-depth and detailed investigations and interviews.

Market spontaneously spawned the rise of garment industry

In March 2005, Zhengzhou brand women's trousers "M·SUYA" appeared in Asia's largest clothing professional Expo - China International Garment Fair. This is the first time that Zhengzhou women's trousers have come to the national stage.

In fact, since the 90s of last century, relying on good location advantages, Zhengzhou has sprung up a large number of large-scale clothing wholesale markets represented by the silver based trading city.

The clothing business district consisting of 23 large clothing markets, including silver, world trade and Jin Rong, made up the largest clothing wholesale kingdom in China and even Asia, with an annual turnover of about 50000000000 yuan, plus 12 large department stores and more than 500 franchised stores. In Zhengzhou, the sales of clothing reached 500 million pieces (sets), and jumped to the largest clothing distribution center and logistics center in the country.

It is in the garment circulation field unprecedented prosperity "forced" effect, a large number of garment processing enterprises rise.

Up to now, Zhengzhou clothing has more than 50 independent brands, and 100 thousand yuan per year to absorb the surplus labor force pfer.

Since 2003, the investment scale of garment industry in the city has increased by 10% per year, and the entire industry has expanded at a speed of more than 30%.

Statistics from the city clothing association show that as of the end of last year, there were more than 2000 garment manufacturing enterprises in our city, more than 520 enterprises with initial scale, 300 thousand employees, and annual sales revenue of 20 billion yuan.

Zhengzhou's women's trousers, with an annual output of 160 million pieces, have replaced Guangdong's dominant position as the leader of domestic chemical fiber trousers.

A large number of independent brands such as M·SUYA, Ya Li Da and Tai Ke Si have over one million annual output.

While the women's trousers industry in Zhengzhou is surging, people in the industry are soberly aware of the "bottleneck" problem faced by the development of women's trousers industry in Zhengzhou.

Qin Zicheng, the 67 year old clothing association of Zhengzhou, has been struggling for decades in the field of clothing.

In an interview with reporters, he said with deep feeling: "at present, Zhengzhou clothing enterprises rely on their own capital accumulation to snowball development. When expanding production and facing big surmounting, there are many problems such as lack of financial support, shortage of high-end design talents, and brand marketing strategy.

Liu Tao, chairman of Zhengzhou cloud top Clothing Co., Ltd., said that Zhengzhou's women's trousers are not as good as Guangzhou's level in design. The root cause is that Zhengzhou is currently short of women's pants research and design talents.

Wan Ju Ju, chairman of Zhengzhou apparel Co., Ltd., a Taiwanese capital enterprise, is deeply impressed by the fact that compared with the developed areas of clothing industry, Zhengzhou still has a big gap in terms of design concepts and capital operation, but we have been catching up.

　　　 吹響品牌戰略集結號

Scissors are light and slippery, and trousers are beginning to appear.

The clothing industry is highly integrated with many factors such as the cultural taste, the degree of fashion and the openness of a city.

If we say that in the pioneering stage of the development of the clothing industry in Zhengzhou, local entrepreneurs have achieved primitive accumulation with the advantage of low labor costs and developed wholesale circulation. Then, once again jumped to a new level of development, Zhengzhou's clothing industry must seek breakthroughs.

What is the "sword" that emphasizes the tight encirclement?

The sharpest brand!

It is under the background of such industry development that under the support of the coordination of Municipal Industry and credit commission, Finance Bureau, Quality Supervision Bureau, industry and Commerce Bureau and other departments, the city clothing association has recently conducted preliminary examination, inspection and preliminary evaluation. Finally, it invited experts from all over the country to assess the ten major clothing brands of M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, Golo Doris, deyston, nlun, happy house, longqingxiang, Zhengzhou.

Yesterday, Dr. Wei Lin, vice president of China clothing association, took part in the press conference of "China's ten largest clothing brand in Zhengzhou" as a dual status.

As the chairman of the expert committee of "China Zhengzhou ten fashion brands", he has always been concerned about the direction of the development of Zhengzhou's clothing industry. The brand strategy is the only way for the development of Zhengzhou's clothing industry, and it is also the trend of the times.

This time, the government of Zhengzhou city government awarded heavy gold award to the ten big brands of the selected enterprises, which is an attitude and guidance. It shows that the government encourages the clothing enterprises to take the road of branding. This practice is very far sighted.

He also pointed out clearly that Zhengzhou's apparel industry is both a disadvantage and an advantage than that of the coastal areas. Zhengzhou can seize the opportunity of industrial pfer and take advantage of the advantages of convenient pportation, low cost and convenient logistics.

He also suggested with pertinent advice: "Zhengzhou's clothing industry can not rely solely on" one pair of trousers ". We must firmly follow the path of branding and serialization, and we must blossom in full bloom, not just a single show.

Experts have long been quietly practiced by many visionary entrepreneurs.

Transformation means abandoning the inherent low end market, opening up a new world, and establishing new marketing channels and modes.

In this "reshaping" campaign, there is no shortage of charges.

M·SUYA has been advocacy of Zhengzhou panties in the Chinese apparel industry's highest platform. It has created a business model that serves the high-end circles of Chinese women, breaking the ice in the Central Plains garment industry for a long time without "famous trademark".

Chen Yongbin, vice president of the China clothing association and general manager of M·SUYA clothing, told reporters that the Zhengzhou women's trousers industry has been twists and turns on the "sheep trail" with low added value and light brand strategy for a long time. Taking the branding strategy is the only way for Zhengzhou's garment industry to break through the tight encirclement.

In Xinmi, he grew from a young plant to a big tree in an unfertile soil.

Taking men's clothing as the main business, the dress is moving towards the middle and high grade.

Hou Jianchao, chairman of the company, told reporters that under the backdrop of global and national clothing in the context of large-scale production, technological innovation and marketing innovation, small commodity processing and traditional workshop management are undoubtedly self serving.

After many investigations, he resolutely set the goal of striving to create the largest production base for men's trousers in Asia. He spent huge sums of money to expand the scale of production, introduce new technologies and expand the sales and marketing network.

Mention of Zhengzhou cloud top Clothing Co., Ltd.

But if you mention ESEY, you will know more.

This is the power of the brand.

Liu Tao, chairman of the company, told reporters proudly that shaping the brand not only enabled ESEY to find a sharp weapon to open the market, but also enabled the enterprise to find an endogenous driving force.

At present, the company has established sales outlets in many big cities such as Beijing, Shanghai, Shenyang, Hangzhou and so on. The brand almost radiates all over the country.

 　　　 以政府為推手的二次創業

"Nurturing enterprises is like planting flowers and plants. They need sunshine, rain and dew, soil and moisture.

Besides the strong vitality of flowers and plants, the external environment is also very important.

From the perspective of the Zhengzhou government's clothing industry planning and the strong measures to support the development of the garment industry, the garment industry in Zhengzhou will be able to rise rapidly under the strong push of the government.

Yesterday, when talking about the development prospects of Zhengzhou's clothing industry, Wei Lin, vice president of China clothing association, said with confidence.

 　　   魏林所說的“陽光、雨露、土壤”正在不斷得到優化。

"Strive to achieve the sales income of the textile and garment industry in 2015 by more than 100 billion yuan, and the annual sales revenue of more than 1 billion yuan will be more than 10 yuan, and the annual sales revenue will exceed 30 yuan or more." it will create a national brand or well-known trademark 3~5, and cultivate or introduce 5~6 company of listed companies. "

Yesterday, Zhang Yuju, deputy director of the Municipal Commission of industry and commerce, described a magnificent blueprint to reporters.

 　　   支撐這個藍圖的，是一攬子重磅計劃。

According to Zhang Yuju, according to the plan, the municipal government will arrange a budget of 30 million yuan for the textile and garment industry development to support the technological pformation, technological innovation, new product development, brand building, marketing network construction and related awards of textile and garment enterprises.

In addition, the "green channel" approval system for the construction land of key textile and garment enterprises will be implemented; the textile and garment brand enterprises will be listed on the mainland and abroad, and enterprises should be encouraged to actively raise funds; and the textile and garment enterprises and projects in the coastal developed areas should be actively pferred to Zhengzhou.

Industrial development is inseparable from agglomeration effect.

Careful people can easily find that the garment industry in Zhengzhou is forming a scale advantage to enlarge the agglomeration effect.

According to the relevant planning of the municipal government, the Zhengzhou Textile Industrial Park will be built into a scientific and technological textile and apparel industrial park with the largest scale, the highest degree of professional flower and the lowest cost of public operation. The 27 garment processing center will be built into a modern garment processing industrial park integrating production and processing centers, brand incubation centers and design research and development centers.

"In addition to creating a favorable environment for the development of local enterprises, we will also actively introduce well-known clothing, printing and dyeing enterprises at home and abroad, and vigorously promote Zhengzhou's garment industry through strategic restructuring and collectivization.

In addition, our city will also actively extend the chain of garment industry, and establish a complete industrial chain from various links such as design, production, research and development, and sales.

Zhang Yuju told reporters this.

Qin Zicheng, President of Zhengzhou Garment Association, is also planning a package.

He told reporters that in order to lay a solid foundation for the development of Zhengzhou's garment industry, the association will organize the Zhengzhou clothing design competition, excellent designers and grass roots technicians competition this year. These activities are to lay a solid foundation for Zhengzhou to cultivate high-end design talents.

The clothing industry in Zhengzhou is in the golden period of great development and the critical period of self pcendence.

We have reason to believe that Zhengzhou, the famous cotton spinning City, will be more and more close to the dream of "China's textile and clothing city" and "China's trousers industry".