Market Survey: Great Clothing Market Has Great Potential

　　根據(jù)國家標(biāo)準(zhǔn)，服裝設(shè)計通常不會超過185cm超高超重人群數(shù)量劇增，大碼服裝市場潛力巨大。

Many parents want their children to grow up, but the lady who lives in fairy is upset because her son is too tall.

The son has just turned 18 this year, and his head is close to 2 meters. The super tall figure makes children encounter many difficulties when buying clothes and shoes.

"I took my son almost everywhere in Dalian, and we bought clothes without any choice, as long as we could fit and wear, but even then we could not buy the right size clothes."

Ms. Shi was very helpless.

In the interview, I learned that some special stature citizens often face the dilemma of "no clothes and wear" because they can not buy the appropriate large size clothing.

In the clothing market of our city, big code clothing, which contains enormous market potential, needs the joint development of enterprises and businesses.

   　　 難題大個子孩子買衣服費勁

"Now there are more and more children growing up," he told his son. "In his class, there are 5 students who have a special figure like him. One of them is taller than him. Some of the children have encountered similar dilemmas when buying clothes. Why can't our clothing enterprises produce some large size clothing to meet the needs of this special body?"

Asked Ms. Shi.

The author visited the large shopping malls and clothing shops of prosperous street in Xi'an road and Tianjin street.

As a result, as Ms. Shi said, clothing that is over 190cm is very difficult to buy.

In front of a clothing store in a shopping mall in Xi'an Road, the waiter, after knowing the author's intention, spoke out frankly: "don't bother, not only our family, but also the whole shopping mall did not sell large size clothing. You should go to some garment factories specializing in export to try your luck."

    　　廠家設(shè)計范圍155cm至185cm

Mr. Zhao, who is in charge of foreign trade sales in Dalian blue sea Garments Co. Ltd., told the author that when designing the size of clothing, the height of the domestic clothing will not exceed 185cm according to the national standard.

Kong Dongfeng, director of the textile center of Dalian Quality Inspection Institute, also confirmed Mr. Zhao's statement: "the state did indeed introduce a standard of clothing size in 1998. The standard is designed according to the normal shape of most people, the standard range is for the crowd between 155cm and 185cm height, and the clothing factories are also catered for the needs of the masses in mass production of clothing. Large size clothing is abandoned because of too little demand."

Like Xiaotao, this figure belongs to the special body. Kong Director suggested that parents can take tailoring to some large garment factories in Dayang, Fu Ge and other cities of our city, but the processing fees are relatively high. If the friends with the conditions, they can also help foreign friends to bring some large size clothes from abroad.

   　　調(diào)查

Great potential for market development

A person engaged in garment industry for many years said that although all kinds of clothing are developing towards the diversification and diversification, from the feedback of various market information, there are still many "blind spots" that are not valued by enterprises and full of huge market potential and need to be developed urgently.

In the interview, I learned that nowadays, the number of people with special shape such as super tall and super large weight is increasing rapidly. It is difficult for them to buy suitable clothing in the market. Many domestic and foreign clothing enterprises and businessmen look for this business opportunity and develop new market.

Abroad, in recent years, large size clothing has been developing rapidly, and large department stores in Tokyo, Osaka, Shinjuku and other cities in Japan have opened up large size brand clothing district.

In the United States, because of the surging obesity population, large size clothing has been firmly occupied by the whole shopping malls. In China, although the country has not yet formulated new clothing standards, many cities' clothing market has been taking action to cater to the needs of the people.

In this year's fashion festival in Zhejiang, a well stocked and healthy model has become a bright spot on the T stage. The department store in Zhejiang has heard the news and no longer wears models that can only be worn by models.

In Japan, large department stores have large brand clothing areas.

In the United States, large size clothing has firmly occupied the entire shopping floor.

In Jiangsu and Zhejiang, big code clothing gradually began to enter the department store in Dalian.