Managing The Overall Competitive Advantage Of Enterprise Accounting From A Strategic Perspective

Competitive advantage is the core of business performance.

　　一、企業(yè)競爭的層次性分析

Any enterprise that participates in the market economy must face competition. In the face of strong competitors, enterprises should not only consider the short-term micro competition of products and services, but also consider how to innovate continuously in terms of organizational structure, human resources, value chain and other core competencies.

More importantly, this innovation should also be reflected in the strategic vision of an enterprise, so that it can be continuously pformed or embodied in products and services so as to form a realistic competitive advantage. Nowadays, the competition of enterprises has three distinct levels.

　　1.企業(yè)戰(zhàn)略資源層次

The competition at this level is mainly manifested in the following aspects: predicting the ability of the future industry; creating a learning enterprise; generating the image and values of the enterprise; analyzing the adaptability of human resources, technology and the environment, and building the competitive group.

This level of competition determines the future development direction of enterprises, and gradually adjusts and turns them into the advantages of products and services in the implementation process, and ultimately embodies the competitive advantage of the core competitiveness of enterprises.

　　2.核心能力層次

This level of competition is mainly manifested in the establishment of flexible organizational structure, operation process reengineering, value chain analysis, process analysis and so on.

The core competence refers to the accumulated knowledge in the organization, especially about how to harmonize the different production skills and integrate the knowledge of various technology flows. The core competence is the interpretation and execution of the strategic vision of the enterprise.

3 product service level

The competition at this level is mainly reflected in the actual towel farm advantages of product prices, product quality, technological content (innovation), sales channels, service quality (innovation), and service system construction. The most important feature is that this level of competition must be directly faced.

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Competitive advantage is the core of business performance.

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