The Cottage Costume Runs Through The Fashion Film "Du Lala".

The release of a fashion movie has even changed the way some businesses promote, but the influence of "Du Lala" is not only that.

The survey found that behind Du Lala's merchandise in Xiamen, there was even a cottage production chain of "Du Lala style clothes".

Cottage clothing is on the ride.

"Miss, you feel like Du Lala in this dress." Yesterday, a salesperson at SM City Plaza told reporters that since Du Lala's promotion was released for a month, their professional attire has been popular with consumers. In order to catch the trend, promoters also take the initiative to carry out "Du Lala style" promotion. As far as she knows, some businesses are even ready to launch activities related to this topic.

However, in fact, most of the gorgeous fashions in the movie come from top brands. The genuine edition is difficult to find in the Xia, leading to the popularity of the Shanzhai edition. Some Xiamen Internet operators even started calling "Du Lala the same commodity" earlier than the entity store.

The casual search by reporters found that a copycat version of Du Lala's clothing could sell for hundreds of dollars, but consumers still enjoyed it. A businessman disclosed that "Du Lala's promotion" has just been released. He immediately contacted the source of goods and launched a copycat version of Du Lala's red dress, which costs about 200 yuan. "Unexpectedly, in less than a month, sales will be as high as more than 140. Of course, the legal version is far more than that price! "

A copycat version takes only 2 days to make.

How did a cottage fashion come out? An online businessman in Xiamen revealed that a complete supply chain is hidden behind the copycat fashion.

Xiamen Internet business cocoa told reporters that in their clothing wholesale cities, there was a wholesaler specializing in the production of "fast fashion". They provided the wholesalers with the picture information and order quantity of the genuine fashion they wanted. After two or three days, the copycat version was released.

"When the order is relatively small, the price of the fashion will be higher, of course, which will also involve the cost of materials." In fact, cocoa said, Du Lala's style is just one of these many "fast fashion" styles. Whether domestic blockbuster or Hollywood blockbuster, or even some foreign street fashion, as long as there are pictures, those so-called "fast fashion" wholesalers can draw designs.

"But in fact, these cottage versions don't necessarily sell well." Cocoa told reporters that several of her own models were unsalable, "now the competition is fierce, and fashion itself is a fast food consumption, the price is very important. Unlike custom-made clothing, this "fast fashion" must have lower cost control.

Cocoa said, so the general "fast fashion" clothing materials will not be too particular, it is important to basically reproduce the original style. And generally, the order quantity will not be large for the first time. It may be only one or two. After the successful trial sale, the order will be decided.