The Transformation Of China's Garment Industry Is Becoming More Mature.

On the evening of April 30, 2010, the Shanghai World Convention dates back to the world in the center of Expo culture. This magnificent international exhibition not only proves China's growing political and economic influence, but also shows the confidence of China and Shanghai, and shows that other parts of the world are eager to please China. The World Expo theme of "Better City, better life" is also transforming the city from the role of strangling nature into a part of nature. 

This further shows that low carbon is not only a slogan, a declaration, especially for the Chinese apparel industry, this will be a new era of responsibility for us. In fact, at present, the external environment and internal industrial energy of China's garment industry have been very different. The ecology of the whole world's fashion industry is changing. The time for China to transform from "big clothing country" to "strong clothing country" is gradually ripe.

During this period, the Chinese consumer groups will become more mature and the consumer market will become more rational. For example, the narrow sense of advertising will be more and more questioned. Chinese clothing brand must satisfy consumers' individualized aesthetic pursuit through creativity. By gaining the right of fashion discourse, it will eventually bring additional value to the industry and realize the benign development of the industry. Although the financial crisis has brought us new opportunities for development, we can not simply assume that the Chinese era has arrived.

We must see that in spite of the difficulties encountered by many international brands in this financial crisis, the gap between us and international counterparts is still very great from the penetration of brand culture, brand management, product R & D level, and soft power building and innovation capabilities. At the same time, more and more foreign brands are actively formulating strategies, while consolidating the high-end market, they begin to move towards the two or three tier market in China. Among them, some brands began to collect agency power and take direct marketing in the Chinese market, while others entered the Chinese market through intermediary agencies like Dalian international brand agency center.

In fact, the competition era of Chinese clothing brand has just begun. In the past, we acted more than thought, and now we should spend more time thinking about the development strategy of special period. In the new historical opportunity, it is a compulsory course for every Chinese clothing brand to reposition and analyze the changes in the Chinese market. Especially in the post crisis era, we should use the global perspective to actively plan and practice the dream of China's "clothing power" in the next ten to fifteen years.

We can see that in recent ten years, the development of Chinese clothing brand is very fast, showing a pattern of hundred flowers bloom. There are some popular brands such as bridegroom, red bean and Mi Huang. They also have some creative and personalized designer brands like the exception of Giffen. They have gained a lot of market share in the Chinese business field.

Of course, the dream of a powerful nation we pursue is not "supercilious". It is a harmonious ecosystem between China and the world, the industrial chain and all the related parties. To be precise, China's strength is only to enable us to understand ourselves better, serve the world better and serve China better. This is a breakthrough and rebirth for China's garment industry. What we need most is to show our greatest courage and wisdom.