Du Lala Pulls Out "Shanzhai Star Clothing" Production Chain

"On the way to work, a lot of 'Du Lala' came out. Xiao Rong, a white-collar worker who works in a IT company in Hangzhou, is concerned not only with Du Lala's philosophy of promotion, but also with Du Lala's philosophy of dress. Printed shirt matching high waist straight skirt, has been the fashion of career women. In the fashion film "Du Lala's promotion", Karen Mok's roses are dignified and sexy. Many online shops are also looking at this business opportunity and selling Shanzhai Star clothing business.

Recently, reporters also found that behind this "cottage Star clothing" shop, hidden a complete cottage clothing industry chain, they can produce Du Lala professional wear in 24 hours.

　 Cheap, white-collar pursuit of Du Lala professional wear

Searching for "Du Lala clothes" keyword on Taobao, immediately jumped out of the 6967 treasures, in addition, there are Du Lala bags, Du Lala shoes, Du Lala jewelry and other related products. Wen Xu Qing is a senior graduate this year. She is going to work in a foreign company and become a career woman. "Our company is a top 500 company with a higher demand for professional image." Wen Xuqing said.

Entering the workplace is very expensive. "In the market, the price of professional wear is always going to cost thousands of yuan, and it can't be bought." Wen Xuqing thought of a way. "I usually go to the mall to see the latest fashion styles or popular elements. Then search on Taobao to see if there are any identical or similar clothes. This way, you can save a lot of money. "

Recently, Xu Qing was fascinated by Du Lala's clothes in the same series. "The costumes of the actress in the movie are all big names, and they are all the fashion trends of this year's clothing. For example, Pace Wu's jewel blue skirt is the fashion color this year." Speaking of the clothes in the movie, Wen Xu Qing is right. "I have bought 4 pieces of Du Lala's clothing online, the lowest price of 89, the highest 312. The seller's goods are very tight, and one of them is bought by spike activity. In short, things are very well received. Xu Qing is quite satisfied with these victories.

　　 Near the stars, the online store's Shanzhai clothes become "exploding money".

"Xu Jinglei's red dress has been determined to arrive 2 days later, so the MM before photographing is not urgent, do not always rush goods, goods arrive immediately." This is a shop notice specializing in the sale of "Du Lala" clothing.

In fact, long before "Du Lala fever", "Niu Li coat" has earned enough popularity on the Internet. On this year's Spring Festival Gala, Niu Li wore a pink coat to perform the sketch. At 22:58 in the evening, netizens posted on the horizon claiming to have found the same coat on Taobao. Niu Li's body was identified by many netizens, and the final conclusion was: the dress is CHANEL and the coat is Prada. Then some netizens said: wait for Shanzhai. As expected, after the Spring Festival Gala, Taobao signs the "Niu Li spring evening coat" everywhere, from tens of thousands of "genuine purchase" to hundreds of Yuan "high imitation" have sales.

The shop has always liked the fame of famous yuan, such as Lee Hyolee's money, Fan Bingbing's money and Du Lala's. You can only have hundreds of dollars or even tens of dollars for star clothes and big clothes. "Things that are popular now change too fast. If a garment is not worn several times, the style may be out of date. The cottage clothes are not heartache." Many online shopkeepers have grasped the mindset of consumers.

"Selling Shanzhai clothing requires a keen market sense of smell and vision. In its most attention, in the shortest possible time, use the feelings and feelings of consumers to sell products. Ivy, a seller who specializes in Shanzhai gowns, is a marketing major. Seller Ivy said, "the seller's reputation evaluation directly affects the business in the store. No matter who is in Shanzhai, quality is the key. Therefore, we will find some factories that have relatively guaranteed quality. "

　 24 hours, an efficient cottage industry chain.

Nowadays, there are two ways of selling online cottage clothing, spot and pre-sale. The form of pre sale will inevitably require the shorter the production period of a cottage costume. Meng Ping, vice president and Secretary General of Hangzhou women's clothing trade association in Hangzhou, speaks of the mystery. The production of copycat clothing is made up of small factories and small workshops, all of which are produced by order. During the day, samples are given, and a product that meets the requirements can be produced at the fastest time in the evening. I have seen these factories myself, and the production efficiency is very high. "

Xiao Li is also a beneficiary of the Shanzhai edition. "My shop opened in December last year and runs some fashion clothes. The competition is too fierce. Sales began to stagnate at the very beginning. " However, Xiao Li, a business minded businessman, noted that the Shanzhai market was profitable. "By Niu Li's coat, Du Lala's clothing, and some other cottage dresses, the shop has already started drilling 4."

Xiao Li's purchase channels are mainly Sijiqing and Hangzhou some other clothing wholesale cities. "It's easy for you to find a factory that specializes in Shanzhai clothing, and provide them with orders and samples. Generally, delivery can be made in time. As long as they can provide photographs, their production capacity is beyond doubt. Usually we put down a few orders first, try it, sell well, then continue to order. "But relatively speaking, these cottage clothing is a product that keeps pace with the trend and is timeliness." Vice President Meng Ping said. "If you want to get the customer's turn back, you have to rely on standard management and good quality."