Founder Of Fan Kai Cheng Set Up Second Online Shopping Platforms

In May 18th, the clothing online shopping brand VANCL (VIC) announced that the new clothing e-commerce website V+ (vjia.com), which was prepared by VANCL (VIC) CEO for a year, was put into trial operation yesterday.

It is reported that the joint venture invested more than 50 million US dollars in the V + project in the past year, making V+ a "Chinese fashion industry Amazon".

It is reported that vjia.com is a new website which is independent of van customer's products. "We want to make Sanlitun's V illage online and Xidan's Joy City online."

Chen claims internally.

V JIA.CO M is the third company that I founded after my network and V A N CL. It is also the second venture in the clothing and apparel online shopping market.

A year ago, Chen had arranged for Zhong Kaixin, vice president of marketing and vice president of technology, Cui Xiaoqi, the main member of the original fan Kai Cheng business team, to start preparations for V +.

For the creation process of V +, Zhong Kaixin introduced: "the final positioning of V + has also been explored for a long time. Initially it is G A P, LA N D SEN D, N N," the "and" international "famous brands and websites, to find out the website, hoping to help them operate their e-commerce websites or even provide full case services in China.

After half a year's negotiation, we finally decided to set up an independent clothing B2C website to act as a well-known clothing brand both at home and abroad.

V A N CL said that V A N CL will continue to insist on its own brand positioning unchanged, while V + website will play the team's experience in the apparel e-commerce industry, integrate domestic and international fashion brands, and create "Amazon of fashion industry".

The two are independent and have their own teams.