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Canton Fair Footwear Industry Exhibition Is Not Cold Not Light &Nbsp; Shoe Enterprises Beware Of Low Profit Earns.

2010/5/19 11:39:00 18

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"The worst is over, but

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The situation is still grim, orders slowly rising, but did not reach the level before the financial crisis.

Yesterday, a domestic exhibitor held the Eleventh China Dongguan international shoe exhibition in the same period as the Canton Fair.

shoe machinery

Exhibition, told the first Financial Daily reporter.

"Obviously, we are now entering a period of not clear, not cold or not."

The exhibitors said.

When viewed from overseas shoe traders, China's exhibition is a big platform.

In the Pearl River Delta, with the advent of the Canton Fair every year, many professional exhibitions will be held on the periphery.

However, this reporter learned that some of this year's peripheral exhibitions have not yet been fully recovered.

Zhu Yulun, chairman of the Eleventh China Dongguan international shoes exhibition, chairman of Hongkong Ya Shi Exhibition Service Co., Ltd., told our reporter that although the international environment is improving, there is still a certain distance from the recovery. It can be said that this year will be footwear products.

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The gloomy year is expected to improve next year.

Guangzhou customs previously released statistics show that from 1 to February 2010, Guangdong Province

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700 million pairs of shoes, valued at $1 billion 810 million, increased by 42.5% and 12.8% respectively over the same period last year.

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The value has exceeded the level before the international financial crisis.

But careful analysis.

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The growth of value has not kept pace with the growth of export volume. Feng Peixi, chief executive officer of Dusseldorf Exhibition (China) Limited, told reporters that this is mainly due to the recovery of orders, but the price of each pair of shoes is lower than before. It may be that overseas buyers are lowering prices, and shoe factories are actually losing profits.

An overseas buyer also confirmed to reporters that after experiencing the financial crisis, they hope to buy shoes at a cheaper price. On the one hand, they are the pressure of the consumer terminals. On the one hand, they also hope to increase profits in the intermediate links, so as to gradually balance the losses caused by the financial crisis.

Perhaps because of the pressure of orders, overseas footwear products exhibitors are keen to come to China for gold rush and exploit the popularity of China's exhibition.

Kevin, a shoe business executive from Dubai, told the newspaper that 50% of their shoes were exported to Western Europe. The financial crisis reduced their sales by 10%~15%. Last spring, they came to China to participate in the exhibition and found many counterpart buyers, so this year they came again.

According to Kevin, they attach great importance to China's platform, hoping to expand the new source of tourists. "At the same time, we can also try to find China."

agent

Shang, China

For the domestic market

The market is very big. "

"We think Future Ltd will put more energy into expanding the Asian market."

Kevin said.

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