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Mei Bang Clothing "Chuang" Into Hollywood: Not Just "Impulsive"

2010/5/19 13:13:00 19

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From existing

clothing

According to the sample of advertising samples, the cooperation between the US and the Hollywood blockbuster "Transformers 2" is not the earliest one, but it is probably the most sensational time for Chinese local clothing brands to play placement advertisements.

Transformers 2 is not long before it starts. The Autobots and Decepticons are in the process.

Shanghai

Launched a fight, the camera swept a Metersbonwe billboard video screenshots.

A truck has "Meters/bonwe not taking the unusual road" body advertisement film screenshot.

Behind the scenes

Cooperation with Hollywood blockbusters has always been a customary commercial practice of Nike, Pepsi Cola, BMW, Samsung and other internationally renowned enterprises.

According to this cooperation

Beijing

Hou Baozhong, President of screen wisdom media, said he had recommended to Amway, China Mobile and mus banks three enterprises. The United States is the first time to make cooperation decisions, which is beyond his expectation.

According to Hou Baozhong, the movie Transformers 2 is scheduled to start in June 1, 2008. Only a short period of two weeks is available for several parties to communicate. Many Chinese enterprises have never tried entertainment integrated marketing, so most enterprises are hesitant to respond to this, and even have no confidence in whether they can truly implement such a pnational deep cooperation.

On the one hand, they are somewhat distressed by the tens of millions of yuan in sponsorship fees, and on the other hand, they have doubts about the effect.

So why did mus bond decide so quickly?

"Transformers is loved by young people for its science fiction and modernity.

fashion

The classic brand with individuality is also a childhood memory of the 70 and the post-80s. The audience of the film is the target consumer group of Mts. Bang Wei.

At the same time, the United States and Transformers's brand positioning has a lot of conjunction points, which is also an important reason for our choice of Transformers.

As a matter of fact, as early as the first part of the Transformers was released in China, the United States was willing to cooperate with it.

At that time, there was no precedent for cooperation between enterprises and Hollywood films.

But the United States has never given up its attention, so when Transformers came back and sought sponsorship in the domestic way, it was happy to go to the United States.