Lining'S "&Nbsp" Shoes; Creativity Wins Netizens' Praise.

There is a word "embarrassed" in the pattern.

There is such a word that if you are a Ranger in the crossbar network, if you do not know it, you will be laughed at by other netizens. If you are not a network person, you should know it soon, because more and more businesses begin to dig their value from business and read its business experience.

This word is "embarrassing".

The word "embarrassing": who knows no one in the Internet?

"Jiong", which is praised by many netizens as "the most powerful word in twenty-first Century", has recently emerged from the virtual Internet world and entered the real life. Lining, the sports brand, seized the psychology of the fashionable people in pursuit of fashion and launched the "embarrassment" shoes first.

According to the introduction, after the "embarrassing" shoe was launched in July this year, consumers praised the shoe as "interesting", and the salesperson also said that the shoes sold well.

Experts say that Lining is targeting consumers in the main consumer groups, which is the embodiment of the marketing awareness of big brands.

It also shows that the internationalization of big brands has an acceptance of online public opinion, and Internet users are increasingly becoming the audience of brand products.

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Survey: Crazy "embarrassing" word runs rampant network

According to the survey, the word "embarrassed" has reached the level of Madness on the Internet.

Recently, there has been a video clip entitled "one day, one embarrassment".

"One day, one embarrassment" is a short video of a day. A short film expresses a meaning. Every short film basically takes the form of cartoons, and these cartoons do not show the various mental states evolved from the word "embarrassed".

In addition, the Internet forum, such as "embarrassing forum" and "big embarrassing village", is also popular among the Internet users.

Baidu post bar has even set up an embarrassment for this word. Up to now, there are 10600 posts on the word "embarrassed" in the post bar, and more than 500 "embarrassing forums" can be opened on the Internet.

In real life, some people have opened a "milk tea" shop, and their business is very good.

Net friend: "embarrassing" shoes are very embarrassing.

"I bought a pair of shoes today, and there was an embarrassing word in my shoe. I was shocked on the spot. Lining was so embarrassed."

Recently, a netizen posted his blog on embarrassing shoes, Lining is really embarrassed, and attached several photos of different angles.

After seeing the photos, many netizens were amused by this Lining brand new shoes, and they were impressed by their creativity. They praised the shoes very much.

Netizen Mu Yi Xiao Wu said, "I didn't find Lining still humorous like this. It's not bad. Let's go shopping."

Many people asked where the shoes could be bought. Apart from the surprise and appreciation of the creativity of the shoes, some netizens joked, "it's terrible. When you wear your eyes, you drop 45 degrees."

What does "embarrassment" mean?

Why did many netizens respond so positively when Lining printed the word on his shoes?

The "seven song" that often goes on the Internet says: "Jiong" is an ancient Chinese character, reading Jiong, the original meaning is "bright".

The word "Qiao", which is popular in the Internet, is endowed with new meaning because of its shape.

The shape of "embarrassment" is like a depressed face. "Mouth" can be seen as the outline of the face. The "eight" in the mouth is two eyebrows that are drooping because of depression and sadness. The mouth below the eight characters is the mouth that is aggrieved and opened.

Because of the image, it is endowed with new expression of sadness, helplessness or extremely embarrassing mood.

In addition, the word "Qiao" is identical with "embarrassment", making it a good substitute for expressing depression.

Businessman: Lining "embarrassed" shoes are sold out of stock

With more and more people's recognition of "embarrassment", Lining's sneakers with all kinds of "embarrassed" characters printed on their shoes appear on people's feet.

What about the sales of such fashionable shoes?

Yesterday morning, reporters came to Chengdu city popular elements most Chun Xi Road to visit.

Walking into a Lining store near Chunxi Road's south mouth, it was easy to find two pairs of men's "embarrassment" shoes in the store's prominent place. The main colors were white and black.

According to the salesperson, this is the new shoe that has just been listed this year, and there is a coffee shortage.

Because of the popular Internet elements, it is very popular among young people. "Basically, they can sell one or two pairs a day, and the sales volume is very good."

In the two floor women's shoes area, the "Jiong" shoes have been sold off.

"Yesterday, a couple bought two pairs of shoes with the same style.

A salesperson from another Lining store said that the price tag of 319 yuan and the price of 299 yuan were the most popular shoes in the shop. "These shoes are not expensive in the middle price, but they are limited edition, so they are easy to sell."

According to Lining's official website, the shoes were listed in the early July of this year, and both men's shoes and women's shoes have three styles.

Reporters noted that different stores as a sales situation, and some three models at the same time, some choose only two styles, but they often sell goods.

Experts: big brand marketing awareness enhanced

The surging surge of online "customer" culture has enriched the social culture. It has also become a part of entrepreneurship in twenty-first Century that businesses promptly receive network culture and respond to Internet culture quickly and innovating.

Professor Li Yu, President of Sichuan Institute of marketing, said: "although the torch was ignited by the Olympic Games, the brand of Lining expanded its popularity, but its twenty year growth history has also made the image of the brand solidified in the minds of some people."

Because of this, some people who pursue fashion may feel that this brand is not fashionable enough and not fashionable enough.

"The emergence of this" embarrassing "shoe represents Lining's unconventional design ideas and wants to change people's perception of Lining through innovation.

Professor Li Yu believes that the advantage of Lining's choice of the most popular elements in the Internet is that it can not only attract netizens, but also enhance Lining's image and make Lining brand more fashionable in people's minds. This is also the embodiment of the awareness of big brands' network marketing.