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Shoe Companies Join European Brands To Solve Export Barriers.

2010/5/20 9:50:00 42

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From agency to ownership, from strategic cooperation to mergers and acquisitions...

A new round of overseas mergers and acquisitions in Wenzhou shoe and clothing enterprises has begun.

In May 18th, AOKANG, the largest private shoe manufacturer in Shanghai, signed an agreement with Wanli Wade, a well-known shoe brand in Italy, to acquire the ownership of Wanli wade in Greater China.

In mid June, more than 30 leather shoes and garment enterprises in Wenzhou will go to Italy to discuss cooperation with Versace, Armani and other world first-line brands.

Seeking acquisitions or injection of shares into these "old brand" brands is the most important purpose of Wenzhou entrepreneurs' trip.

Wanwade has more than 2300 stores in the world.

The acquisition of Greater China by AOKANG involves mainland China, Taiwan, China and Hongkong.

In the future, AOKANG will take full advantage of R & D, production and brand marketing in Wanli District.

Xie Rongfang, deputy director of the China Leather Association and Secretary General of Wenzhou leather and leather industry association, told reporters: "if you can buy, buy or buy these first-line brands, it will help pform and upgrade Wenzhou's leather shoes industry and expedite exports."

It is reported that after the outbreak of the financial crisis, many Italy and Spanish traditional shoe companies hoped to cooperate or even be acquired, which provided opportunities for Wenzhou enterprises to realize overseas mergers and acquisitions.

It is unquestionable to link the European "old brand" to enhance the competitiveness of Wenzhou shoes.

Wang Zhentao, chairman of AOKANG, said that after the success of the acquisition, Wanli's many "family skills" will really be used by AOKANG.

These technologies will greatly enhance the overall quality of all brands under the AOKANG line.

According to the plan, AOKANG will spend 3 years and five hundred million or six hundred million yuan to build the brand into the most competitive high-end brand in China and even Asia Pacific, and enter more than 300 domestic high-end shopping malls.

In recent years, China's leather shoes and garment enterprises are facing more and more "export barriers".

Take leather shoes exports as an example, some European countries have proposed the use of "green skin" standard to restrict the import of Chinese leather shoes, while the United States has asked "shoes Baotou must be able to withstand 35 kilograms of pressure".

Now the European Union has put forward that the leather shoes should not only have the origin mark, but also have the environmental protection sign, the component sign and so on.

If the acquisition of local brand is successful, it will help solve the above export barriers.