China'S Footwear Industry Has Great Prospects For Pformation And Upgrading.

　　今年五一國際勞動節前夕，康奈集團生產分公司副總經理、生產部經理劉昌勇，在浙江杰出職工揭曉儀式上獲得浙江省“金錘獎”，浙江全省皮革行業和溫州市獲此殊榮僅此一人。

Liu Changyong's reason for winning the award is that he spent three years planning the process reengineering, saving and improving efficiency, implementing high-end manufacturing, doubling the production cycle, reducing manufacturing costs, and steadily improving the quality of products, making important contributions to the creation of world brands.

Liu Changyong's story is a microcosm of Kangnai group's accelerating pformation of development mode and promoting pformation and upgrading of traditional industries.

As a leading Chinese footwear industry, Kangnai, as early as the global financial crisis broke out in 2008, based on the insight into the development trend of the global footwear industry and Yuri Yasuna's own expertise, plans, takes the initiative and advances quickly, and takes the lead in starting the pformation of the economic development mode and promoting the brand pformation and upgrading of the enterprise strategy.

In recent years, the Kangnai people have given full play to the spirit of innovation and pragmatism, actively adapted to the situation, and flexibly adjusted their strategies.

By the end of 2009, Kangnai had been selected for 60 "Zhejiang samples" which had risen against the trend and became the typical material of CCTV documentary.

In the first half of 2010, it was awarded the "outstanding performance enterprise" by the China Light Industry Federation.

China's footwear industry has great prospects for pformation and upgrading.

The head of Kangnai group has a unique and profound insight into the history, development and pformation prospects of China's footwear industry.

Although the footwear industry is a traditional industry, it is a unique advantageous industry for China. For Wenzhou, it is a pillar industry of steady growth. For the future, it is a sunrise industry that will never decline.

Over the past 20 years, China's footwear industry has taken a good chance of global industrial pfer. It has made great progress in R & D, production technology, shoe making equipment and shoe materials, and has formed several major competitive industries in the footwear industry.

At the same time, some strength shoe companies including Kangnai also pioneered the strategy of "going global", exporting products, brands, even production bases and trading platforms.

At present, our country will not only become the production center and export center of the global footwear industry, but also will become the global technology center, information center, convention and Exhibition Center and trade center of the global footwear industry.

Although the gap between China and the world's footwear power still exists, it has been shrinking.

And the gap also shows that we still have a lot of room and potential.

Therefore, Kangnai is confident that China's footwear industry, as a traditional industry, will be pformed into an international competitive brand through pformation and upgrading. It will be confident that China will move from "big shoe industry" to "strong shoe industry".

　　    轉型不單純是轉移、轉嫁和轉產

Zheng Xiukang, chairman of Kangnai group, emphasized that "pformation" should not be merely "pferred", "pferred" or "pferred".

Industrial gradient pfer is a universal economic law, and manufacturing links will always move towards the lowest cost areas.

Over the past 20 years, the focus of shoe manufacturing has shifted from Europe and North America to Japan and South Korea, Taiwan and other places in the Far East, and then pferred to mainland China.

In recent years, it has gradually shifted to China's Midwest and India, Pakistan, Thailand, Vietnam and other places.

But Kangnai group reminds us that we should pay attention to two points in the process of "moving east shoes to the west" and "moving out of the middle shoes".

What is left behind?

From the historical experience and lessons, Italy, Spain and the United States, such as the powerful footwear industry, are moving out of the low profit and high energy consuming manufacturing sectors, leaving behind the technology of high profit, high efficiency technology, brand and marketing.

Among them, another important industry is easy to be ignored by us, that is, shoe machine equipment.

Europe's advanced shoe machine almost monopolizes the high-end footwear industry in the world, while shoes and machinery have high added value and profit margins. This is a tempting cake.

The shoe industry in China can't expect to shift the manufacturing links to the best of everything, but must innovate and upgrade technology, brand, marketing and management so as to achieve sustained development.

In addition, will pfer be copied by extensive management?

Or implement the lean management of intensive and environmental protection?

If the high energy consumption, low efficiency, and even environmental impact and ecological manufacturing links are pferred to the central and western regions without filtering, not only will it be expedient to alleviate the cost pressure, but it will also seriously damage the ecology and waste resources, which will be more harm than good.

China's shoe enterprises should upgrade and pursue low carbon, environmental protection, fine, efficient and high-quality development mode while shifting.

Kangnai also said that some enterprises in the pformation process, only taking into account the interests of enterprises, and pressure and cost pfer to upstream suppliers, collaborators and downstream agents, dealers, which is not desirable.

The pformation and upgrading of industries is the optimization and upgrading of the entire industrial chain. We need to set up systematic thinking and take into account the interests of interested parties.

Otherwise, the pressure and cost of pfer will bring short-term and surface prosperity. However, the same will not affect the harmonious cooperation and efficient operation of the industrial chain.

Therefore, the pformation and upgrading of enterprises can not be built on the basis of sacrificing the interests of interested parties, but at the core of brand interests, forming strategic alliances with upstream and downstream manufacturers, promoting mechanism innovation, and integrating all the advantageous resources, so as to achieve win-win cooperation and common development.

Kangnai strongly disagrees with the success of some shoe companies or because of the success of their business operations, or because of bottlenecks in their main business, they can not bear to be lonely, unable to resist temptation, blindly extract capital from their main industries, start diversification, and invest in some industries that look "beautiful" but are not familiar with them.

As a result, either because of the lack of water depth, choking water or drowning, or because of macro regulation and control, abortion or abortions eventually led to the diversification of pie into a trap. Not only did the new field go in, but also the old main business was badly hurt.

Kangnai group emphasizes that "pformation" is not equal to "change production". Footwear industry profits are indeed suppressed by factors such as cost, but it is the foundation of enterprises. It not only brings stable economic benefits, but also establishes lasting brand benefits, which is crucial to the sustainable development of China's footwear industry.