Outdoor Products Become A New Area Of Capital Concern

　　戶外用品正在成為資本關(guān)注的一個新領(lǐng)域。繼探路者成功登陸創(chuàng)業(yè)板市場、三夫戶外完成私募融資、國美銳動正式開業(yè)后，國內(nèi)戶外用品領(lǐng)先品牌哥侖步近日完成首輪私募融資。

As an emerging industry, the domestic outdoor products industry has maintained rapid growth in the past.

According to the statistics of China Textile Association outdoor products branch (COCA), the retail sales of outdoor products increased by 48.9% in 2000-2008 years, up 53.36% from 3 billion 650 million in 2008.

Kolumb (Chinese Name: Columbus) outdoor sports brand was founded in 2003. After seven years of efforts, it has developed into one of the leading outdoor sports brands in China.

The company has a sales network covering all the major cities in the country, with more than 300 sales terminals, providing consumers with a wide range of outdoor sports products including clothing, shoes, bags, tents, sleeping bags and so on.

The company set up a marketing and design center in Shanghai, set up a management headquarters in Fuzhou, and set up branches or offices in Beijing, Tianjin, Ji'nan, Shijiazhuang, Hangzhou, Chengdu, Xi'an and other tier cities.

From 2005 onwards, Colombo has sponsored private explorers and flower traversers to cross Lop Nor and climb Mount Qomolangma, and has been sponsoring the series of outdoor events of the Colombo outdoor team for a long time. The joint authoritative media has launched the "discovery trip Gansu Gansu" campaign; the central television station has carried out the snow leopard shooting on the Qinghai Tibet Plateau; sponsored the Tourism Expo's famous city tour; sponsored the Yangtze River business school to participate in the Gobi challenge competition of the International Business School of Xuan Zang road; and held a series of Orienteering challenges in ten large and medium-sized cities throughout the country.

With the continuous development of business, the influence of the company's brand and industry is increasing, "Kolumb" has become a famous brand in Fujian Province, and has been awarded a number of honors such as "outdoor strength brand" award for outdoor data network.

The private placement is invested by Shanghai Sheng Wan investment limited and Tianjin Sheng Wan investment partnership (limited partnership) to Fujian Colombo outdoor products Co., Ltd.

Wei Qinghua, general manager of Colombo, said: "this strategic cooperation with Sheng Wan is another milestone event after the management team has entered the stock market and has changed its name. It will play a positive and important role in promoting talent introduction, brand building and business development."