1 Quarter Daphne Same Store Sales Revenue Grew Year On Year

　　在第八屆中銀國際投資者會議上，達芙妮國際(0210)的管理層透露，1季度達芙妮品牌的同店銷售收入同比增長5%左右，鞋柜品牌增長近10%。公司維持2010年全年達芙妮和鞋柜的同店銷售收入分別增長5%-9%和10-15%的指導區間。

Daphne brand's same store sales revenue is at the low end of the management guidance interval, mainly because of the strong demand of the market, but the company's stock is not enough, and there is a shortage of supply.

The main outsourcing partners of the company are very tight because of the shortage of labour in Southern China.

With the recent minimum wage increase and migrant workers returning to the city, this situation has gradually eased.

The management goal will increase the profit margin by 3 percentage points in the next 3-5 months.

The average selling price of Daphne brand is increased by about 5% every year.

The main way for a company to improve its product mix is to choose better materials and rich styles.

    　　展銷會由每年4次增至6次

In order to improve the efficiency of the supply chain, the fairs will increase from 4 to 6 times a year. The order quantity of unit orders will be reduced, and the order of replenish orders will be shortened.

In the long run, Daphne brand stores will increase to 5000 (the end of 2009 is 3363), which will further play its economies of scale.

At present, the company is still checking the operation of FullPearl brand holding 60%.

FullPearl owns many high-end brands including Aee.

In 2009, FullPearl lost nearly 600-700 billion yuan, mainly because of its lack of scale.

Soon, FullPearl will share Daphne's logistics platform and benefit from Daphne's large-scale supplier procurement.

Management believes that FullPearl will achieve small profits in 2010.

At present, FullPearl has about 200 stores in the mainland, and plans to open 50 stores in the second half of this year.

The company will disclose more plans for FullPearl brand development in the August China Daily.