Early Childhood Education Is Becoming A New Consumer Hot Spot.

In the past year, the center for children's growth and development has been investing more money to improve the parenting environment, recruit senior kindergarten teachers, and launch projects to serve the high-end population.

It is very visionary that he will increase capital investment, optimize the environment for running schools, improve service grades and seize the market of early education.

Expanding consumer spending is generally considered to be an important measure to deal with the financial crisis and maintain the sustainable development of the national economy.

To this end, Premier Wen Jiabao proposed in the "government work report" that while consolidating the expansion of traditional consumption, we should actively foster new consumption hotspots and promote the optimization and upgrading of consumption structure.

Early childhood education is a potential new consumer hot spot.

Because our country implements the one-child policy, every family does not want their children to lose at the starting line, so that more and more parents are willing to bear and spend their early childhood education.

Taking the Beijing early education market as an example, the research on children's living and consumption situation conducted by Beijing market in 2007, showed that the proportion of children under 6 years old in early childhood education classes in Beijing City area accounted for 1/5, and the proportion of infants (under 3 years old) participated in early education was 14%.

As a metropolis of the world, Beijing is an early developing city in China. However, the proportion of children taking part in early childhood education is far from that of Europe, America and Japan.

With the increase of residents' income, the expansion of the middle class and the recognition of the concept of scientific child care, this proportion will expand rapidly.

According to statistics, at present, there are about 650 thousand children under 6 years old in Beijing's permanent population, that is to say, there are still 420 thousand people in the early education market.

More than that, according to the fifth census data released by the National Bureau of statistics, 12 million newborn babies are born every year in China.

The big cake of the early education market has attracted the salivating of numerous merchants.

In 1998, the early education institutions were still rare. After 2001, there was a blowout period in the development of the early education market.

Oriental baby, red, yellow and blue, southern Beibei, golden cradle and so on become the new force in the domestic early education market. Many foreign brands such as golden baby, genius baby and so on have also landed in the Chinese market.

In such a variety of early education institutions, the excellent music is unique and comes from behind.

Unlike many early education institutions, the center for infant growth and development, founded by Xie Jinlan, focused on high quality early education at the beginning, and focused on the development of the domestic high-end early education market.

First of all, the concept of early education is excellent. They introduced the creative curriculum system developed by Professor Carol E carton, an early childhood teacher certification center in the United States, to China, and pioneered the double education mode of baby and caregivers, aiming at promoting children's development in all aspects.

The second is the "excellent" qualification of the kindergarten teachers. All the instructors in the center are masters or above, including professors and professors, and have over three years working experience in the field of infant development.

Moreover, their early education methods are "excellent". They are not like some early education institutions, such as a dozen or even twenty or thirty children in a class. Instead, they implement individualized education, formulate a training plan for every baby in line with the needs of children, and provide mental development assessment for children according to the plan, and adopt one to one cultivation.

Finally, the cooperative organization is "excellent". The center has established a cooperative relationship with the psychological Institute of the Chinese Academy of Sciences, the Department of psychology of the Capital Normal University, the Department of preschool education, the Beijing Normal University, the China maternal and child health center, Shanghai Xinhua Hospital, the Beijing Preschool Teachers College and other institutions and scientific research institutions, so that the early education of high quality has a scientific guarantee.

The early education of this "excellent" word enables families to have a better understanding of the advantages and disadvantages of children's development, and effectively carry out natural and happy early education, making education more suitable for babies and promoting the best development of babies.

China's infant and early childhood education market has been popular all over the world for over ten years, and the market is getting bigger and bigger. The average growth rate of the early education and consumption market is as high as 28%, while the demand for early education and consumption is obviously higher than that of the early education institutions.

Our government attaches great importance to early childhood education. The outline of China's children's development of the State Council points out that childhood is a critical period for human physiological and psychological development. Education must start from early childhood.

The Ministry of education's "fifteen plan" also clearly pointed out that "we should attach importance to the development of early childhood education, and strive to enable children in urban and rural areas to accept various forms of pre-school education before entering primary school."

The government's attention has given birth to the rapid development of the early education market.

At present, the infant and early childhood education industry has become a hot consumer issue after the real estate and medical industry in China.

The strong growth of the early education market will promote the consumption of residents and boost the sustainable development of the national economy.