Family "Main Man" Finds Business Opportunities In Supermarket

Unexpectedly, when the family "woman man" can also find the opportunity to make money.

2 years ago, I was a member of many office workers in Wuhan, Hubei.

I don't usually have any hobbies. I like to walk around the supermarket with a push cart after work and then go home to cook.

Over time, I noticed some changes in the handle of the trolley.

All kinds of advertisements were hung on the front and side sides of the original "naked" trolley.

When I came to work in Chongqing, I found that the supermarket trolley was bare.

This discovery made me suddenly realize that I could move Wuhan to Chongqing.

This sudden idea made me not only jump out of work, but also had about 600 thousand yuan a month.

Go to the supermarket to see a gold mine.

When I first discovered the advertisement of supermarket trolley in Wuhan, I just sighed: now the advertisement is really pervasive!

A year ago, when I moved to Chongqing, though my work changed, my hobby had not changed. I still like to go shopping slowly by myself.

After shopping for a few days in Chongqing, I found that the supermarket trolley was "clean", but there was no advertisement.

At that time, I thought: it is possible that the advertising market of supermarket trolleys in Chongqing is still blank.

After finding this information, I traveled to the major supermarkets in the main city of Chongqing.

No family, no two, none of the supermarkets.

I was very excited at that time, and I realized it was a huge potential opportunity.

But it's funny. I found the opportunity, but I didn't have the experience of practical operation.

What should I do?

At that time, I was very contradictory. On the one hand, I was afraid that the market would be robbed by others. On the other hand, I really did not have the ability to manage.

Finally, I made up my mind to learn in other cities.

Back to Wuhan to explore business opportunities

At that time, my idea was very simple. Now that the Wuhan market is mature, I can go directly to the advertising company over there and move directly to Chongqing. This is also the way I can think of the fastest way to seize the Chongqing market at that time.

After returning to Wuhan, after some inquiries, I slowly understood the truth.

In fact, the whole operation is not complicated. A single cart is not a media, but the network formed by tens of thousands of trolleys is the media.

A supermarket is a kind of commodity market, and product display itself is a channel to disseminate commodity information.

The consumer groups here have a certain purchasing power. The consumer groups are mostly 20~35 years old, and some are middle-aged and old people with fixed income. This group matches the target consumers of brand customers.

Adding advertising boxes to large supermarket trolleys is actually a mobile advertisement.

Supermarket traffic is large, shopping cart as an auxiliary tool for supermarket shopping, every day, repeatedly with a large number of consumers "intimate contact", no matter who is, you can easily see the above advertisements.

Compared with the "on the road media" such as car advertisement, the demand of trolley advertising is more direct, and the hit rate is higher.

A survey from the advertising market showed that 40% of respondents expressed concern about advertisements on the cart, indicating that advertising in this way is not offensive.

More than 300 supermarkets as advertising carriers

After reviewing the market again, in May 2009, I returned to Chongqing to register an advertising media company.

It's a very simple thing to do after this, and it works entirely in the mature mode of other cities.

First, I signed an agreement with the supermarket. At the very beginning, I chose the Yongchuan store, which is the closest to the company.

When I walked into the supermarket gate, my feet trembled, and I had no theory and practical experience for cooperation with supermarkets.

After wandering around the door for two paces, I summoned up courage. Since I came, I must take it.

Who knows, the process of joining the supermarket party was unexpectedly smooth. The supermarket manager, guided by my guidance, saw the implementation plans and achievements of other cities, and immediately discovered this opportunity to make money without making any effort.

At that time, the cooperation plan was finalized.

In the agreement, we agreed that advertising companies can use the front handrails of the supermarket trolley and the two sides of the car body to post advertisements of product image which do not exceed the size of the car body.

Within a month, I signed an agreement with Nanping, including Chung Po, new century, Chung Kai Long and trust Mart.

Since then, I took Nanping as the starting point of the city and expanded to other areas.

So far, more than 300 supermarkets have signed an agreement with me.

600 thousand cinemas also come.

At first, the advertisers I was looking for were mainly products that had been stationed in supermarkets.

Such as unification, Kangshifu, Wang Laoji, Wuliangye and so on.

As I expected, at first, advertisers did not understand that consumers often looked directly at the shelves at the supermarket, and did not care about what was on the trolley.

Finally, I use a lot of facts in the field to convince customers.

For example, I quoted statistics from Beijing and Shanghai, and in a large supermarket, the advertisement was calculated at least three months, and no less than 2 million people watched it.

Compared with other forms of advertising, advertisers need to pay more than 5 times the same effect.

Now, my monthly business income can reach 600 thousand yuan, and the market is still expanding.

At present, the business volume of trolley advertising has also increased significantly, stimulated by the widespread dismantling of outdoor advertisements.

Even customers outside the supermarket have begun to focus on the advertising market of trolleys.

For example, Wanda cinema has signed an advertising contract with me.

But with the gradual expansion of the market, competitors also came. Recently I received the news. Soon after, an advertising company in Xi'an will also enter Chongqing.

From my experience, there are lots of opportunities to make money in life, depending on whether you are ready or not, even if you copy money as long as you can make money.

Expert comment

"The stones of other hills can be used to attack jade. For ignorant people, imitation is the most effective way to start."

After learning about the success of imitation, Jin Jie, a professor of Chongqing University and deputy director of Chongqing SME incubation center, said that Beijing, Shanghai, Shenzhen, Wuhan and other creative economies and new media forms started earlier. Chongqing's related industries are still in the starting stage.

If we want to find business opportunities that can survive for a long time in this initial stage, the simplest and most effective way to survive is to imitate their successful models.

But imitation should also pay attention to the method. It is not just imitating the way of business mode, but to understand the essence of the successful mode of success, and develop it with the characteristics of Chongqing's own market.