The "Business Secrets" Behind The Movie Du Lala'S Promotion

In early summer, the battle of the screen was fierce, and Du Lala's promotion was unpopular.

At the same time, the film has also made many white-collar workers competing for it, becoming a new generation of "workplace Bible".

A successful movie shows the most important part of the film behind the scenes, the workplace atmosphere and other performances.

What are the "business secrets" hidden behind this hot movie of Du Lala's promotion?

Workplace movie: Du Lala?

The battle of gods and Alice's Adventures in Wonderland still continue the boom of blockbuster technology in Europe and America; the great glory of "the thief of the year"; the debut of Liu Yunlong's movie Dongfeng and Fan Bingbing Li Xiaoran; Donnie Yen, ye Wen 2 and Huang Xiaoming join hands.

Before and after, Du Lala's promotion is faced with many "strong enemies".

As a workplace movie, obviously it has no gorgeous fairyland and no dazzling fights, but it has become the most popular topic of discussion at present.

The first success of DMG entertainment media group as producer is the choice of projects.

Du Lala's promotion came before the movie. After the long story, the movie version of Du Lala's promotion has become a silver feast for the white-collar men and women.

And Du Lala in the film is not a Afanda who can only be imagined. He does not need a time machine to see the real question, but a small man who struggles for himself with men and women in the city.

She is among us, struggling for work and self-reliance, working day after day and coming to work, facing different challenges every day.

Therefore, Du Lala's promotion can resonate with many young professionals.

At the same time, the group targeted by DMG entertainment media is also a group of people who have certain spending power and are willing to pay for spiritual enjoyment.

They are young and hardworking, but have no lack of energy to pursue popular art and culture.

As a result, Du Lala's promotion got a good reputation and broke through hundreds of millions of box office points.

Hollywood mode: box office income?

The general audience knows what makes movies profitable.

The answer is naturally the box office.

When the movie is released, the spectator pays to buy tickets to watch it, so the investor returns the funds.

But in fact, in the movie industry developed Hollywood, box office is only a small part of the movie profits. Many investors, advertisers and other promising projects can complete the step of capital withdrawal before the movie is released.

Du Lala, the famous director Zhang Yibai, once said, "the marketing process of" Du Lala's promotion "is like an entrepreneurial enterprise, which constantly dilute the stock of the original investors and continuously introduces more investment.

DMG entertainment media group operates Du Lala, which uses professional techniques to operate a commercial project.

Here, DMG put forward the concept of "entertainment integrated marketing".

DMG entertainment media, as Du Lala's largest investor, built the most fluent platform for brands and films with the business model of Hollywood.

In the course of the project, DMG constantly communicates with advertisers, directors and other parties to operate the advertising process with professional process.

In many cases, when the movie is released, advertisers can see the form of their advertisements, but this time, DMG strictly controls the process and constantly communicate with all parties to maximize the balance between the two sides.

Finally, without affecting the quality of the movie, DMG realized the cost recovery of Du Lala's promotion.

It has been revealed that the final income of Du Lala's promotion has exceeded the cost of the film. That is to say, even if it is not the box office income, investors have already made profits, and this is rare in the operation of domestic films.

DMG entertainment media, with its professional marketing experience and advanced Hollywood model, is a test of water in the Chinese film market. Now, excellent reputation and billions of box office have affirmed the DMG entertainment media and its "entertainment integrated marketing" concept of Du Lala.