The Ninety-Eighth China Footwear Trade Fair Opens In Shanghai

　　由國家商務部特別支持、中國百貨商業協會主辦、上海百承商務服務有限公司承辦的“第98屆中國鞋業商品博覽會暨‘名品進名店’對接展會”今日在上海光大國際會展中心隆重開幕。

This exhibition takes the channel as the medium, the product as the fulcrum, and the innovation as the lever. It has made a number of features for the exhibitors to build the high value-added part of the smile curve.

It is understood that as a pure brand shoes and leather exhibition, the three day exhibition attracted more than 150 footwear and leather goods brands from Italy, Spain, Japan and other countries, as well as Taiwan, Quanzhou, Guangzhou, Wenzhou, Chengdu, Tongxiang and other regions, with more than 780 boutique exhibits.

Among them, the wing en group carries the romance of the three well-known women's shoes brands, Daphne, love and charm, and the thin leather shoes, known as "the first brand of Taiwan footwear industry", is also stunning, and is eager to open up the mainland market with the help of the express channel built by this exhibition. Italy and Spain's high-end brands such as Wanli Wei, Luna, TOBE and so on also take the opportunity to unite with the domestic department stores. Fujian brands such as the seven wolves, honourable brands, Wenzhou's Japan, the spider king, AOKANG, red dragonfly and other brands also make a high-profile appearance, conspire with the channels, and communicate with designers.

At the news release conference held last year, organizers said, "the least worry is the quality and quantity of professional audiences."

Now this sentence is fully fulfilled.

In terms of mainstream channels, the exhibition attracted department stores, chain shoe cities and excellent channel traders from China, Korea, Japan and other countries to purchase.

Not only did the chairman of the more than 20 vice presidents of the Shanghai Bailian Group Chairman Ma Xinsheng and the Wangfujing department store chairman Zheng Wanhe come to the exhibition site, but also more than 30 Korean and Japanese brand buyers, more than 260 Sino 100 Association governing units, more than 180 national shopping malls purchasing managers and 120 national chain retailers and shoe city leaders became the strong purchasing power of this exhibition.

It is reported that only the big business group sent 40 professional procurement team, the Wangfujing department store national branches, there are more than 20 procurement elite also came to find good products; and 120 watch the exhibition of chain shoes city, the annual retail sales of 200 million yuan or more shoe city as many as 15.

In order to promote the design and R & D level of domestic footwear industry to the greatest extent.

This exhibition has specially invited the Japanese designer association president Otsuka Youko (OTSUKAYoko), the famous Japanese designer Kawashin Taro (FUJIKAWAShintaro), the Taiwan shoe technology center general manager Liu Baobao and 25 Taiwan and Chinese American designers.

These designers walk in Europe all the year round, are very keen on the international trend and have strong technology pfer capability of "international fashion and asiasiability". They will carry their works to communicate with local shoe designers on the topic of shoes and design, and jointly promote "China creation".

It is understood that the sixth two annual meeting of the Chinese general merchandise business association, the China retail chain shoe City Summit Forum, the director of chain shoe city, the 2010 footwear fashion and fashion conference will also be held in conjunction with the exhibition.