China's Shoe Industry Begins To Recover From Its Low Popularity

　 "From our booth, the result is good. There are several foreign businessmen coming to see the samples less than one morning." Lin Shun Ping, general manager of Jinjiang Shunyi shoes Plastic Co., Ltd., pleased to tell reporters. This is not Lin Shiping's feelings alone. In May 4th, the Eleventh China Dongguan international shoes exhibition shoe machine exhibition was held at Guangdong modern international exhibition center. From the information reflected in the exhibition, we can easily find that China's shoe industry has gradually stepped out of the impact of the international financial crisis and started the process of recovery.

Shoe material shoe machine booth more customers

The location of the booth is not particularly good, but it is located in the corner of the exhibition hall. Nevertheless, it has attracted a number of businessmen to visit. This is the fifth time for Dongguan shoes exhibition. As always, Lin Shiping will take the lead in every shoe show. In his view, this is a good opportunity to understand the dynamics of the footwear industry.

"The effect of this year's exhibition is obviously better than that of the previous two years." Taking advantage of the gap between merchants, Lin Shiping briefed reporters on the situation of Shunyi exhibitors in recent years. "The most obvious feeling is that the number of foreign businessmen has increased. Sometimes a few customers are coming to the booth to see the product. We can hardly receive it. In the past two years, when we participated in the exhibition, we could feel very cold, at least very few foreign buyers. " In the face of this situation, Lin Shiping laughed quickly, but even though there were no merchants on the spot, there were many businessmen who asked for samples to be sent to Shun Yi, which is a potential opportunity for shoe material enterprises.

There are many foreign shoes on the booth, and the shoe machine booth attracts many people's attention. "In this year's nearly 500 participating enterprises, the number of shoe-making enterprises and all kinds of shoe material enterprises is the largest, accounting for 3/4. In particular, the number of exhibitors in shoe machines has increased considerably compared with the previous ones. This has much to do with the increase in market demand. " Responsible for the exhibition Guangzhou Xuan Hua Exhibition Co., Ltd., the relevant person in charge told reporters.

　 Export of finished shoes is still grim.

Although the number of foreign businessmen coming to the exhibition has increased over the past two years, the order of enterprises has gradually increased from the second half of last year, but it is concluded that China's shoe industry has been completely out of the global financial crisis. This is also a common view among many people in the industry.

"Obviously, the worst is over, but the export situation is still grim, and orders are slowly rising, but it has not reached the level before the financial crisis." At the exhibition hall, a foreign trade oriented shoe exhibition booth told reporters that the number of orders this year has increased considerably compared with the same period last year, but there is still a great distance from the same period in 2007. "Obviously, we are now entering a period of not clear, not cold, not light."

From the exhibition hall, we can clearly see this situation: the exhibition area of the enterprise occupies only about 2/3 of the whole stadium, and a large part of the stadium is vacant, and the empty part should belong to the finished shoe enterprise.

Zhu Yulun, chairman of the Dongguan shoe exhibition organizer, Hongkong Ya Shi Exhibition Service Co., Ltd., in an interview with the media, also said that although the international environment is improving, there is still a distance away from the recovery. "It can be said that this year will be a relatively bleak year for the export of footwear products, and it is expected to improve next year. Compared with finished shoes, shoe machine and shoe material industry has taken the lead in recovery. " Although compared with the same period in the previous two years, the number of foreign businessmen coming to Dongguan shoes exhibition is obviously much higher, and the orders in the hands of enterprises have also increased considerably. However, enterprises still feel quite pressure. In this regard, Zhu Yulun has his own view.

"Importers have reduced inventories during the financial crisis. Now that inventory is sold out and replenishment is in urgent need, many shoe companies are doing well. However, we can see from the data released by the customs that the unit price of each pair of shoes is decreasing. In fact, there are still many problems in the footwear industry. One is foreign trade protectionism, the two is the increase of labor wages. Three, the pressure of RMB appreciation has always existed. Zhu Yulun said.

Fashion becomes the focus of attention

On the afternoon of May 4th, in the multi-functional conference hall on the two floor of the stadium, people were crowding together. A thematic conference called "global 10/11 autumn and winter fashion trends and 2011 spring and summer future directions" is being held here. The press conference was released by fashion trend forecast WGSN, which is also the first time that the world-renowned fashion trend forecast agency has released its first fashion trend forecast for shoes, after which the trend of the agency is mainly focused on the clothing industry.

"With the improvement of consumers' consumption ability, their demand for shoes will be higher and higher. The earliest shoes can be worn as long as they can be worn. It is quite another thing to wear comfortably. Later, people ask for shoes to be very comfortable to wear. In the past two years, the concepts of odor and health have been introduced into shoes; and then, when all kinds of functional shoes are used to them, consumers will pay attention to the fashion of shoes. This is an inevitable trend, and this is the reason why we released this shoe fashion this time. " WGSN Asia Pacific Product Manager Tan Yiling said.