The Survival Of Smes In The Financial Crisis

The sudden economic crisis made it inevitable for shoes and clothing enterprises to win the fittest. This is the first severe economic crisis that China has encountered in the market-oriented economic mechanism.

In this crisis, the situation of most small and medium-sized shoe and clothing enterprises with weak brand and financial strength may be more difficult. These shoes and garment enterprises, which are fighting unilaterally, will be isolated after encountering the "cold current" in the market.

Once the capital chain attached to sales is broken, it will become the "belly meal" of big fish.

Careful consideration, competition is not only big fish eat small fish, there are strong fish to eat weak fish, so small and medium-sized shoes and clothing enterprises to highlight the tight encirclement, to survive, the only way is to "strengthen their health".

One of the ways to strengthen physical fitness is to practice internal strength.

According to the weather changes, clothes can certainly prevent colds, but this is too passive. It can not be regarded as a good method. The best way is to have a strong body.

In strengthening management, saving costs, improving efficiency, and treating our partners, including agents and distributors, we should improve basic skills, improve the quality of enterprise operation projects, maintain competitiveness, and be small and strong.

This is a long-term and unremitting effort, especially in the current environment.

The two way to build up a healthy body is to build good products.

As the saying goes, the market is the most merciless, but also the most passionate.

Good products will naturally be favored by consumers in the market. If you concentrate on making good products and crafted, you can also set up your own good image and play your own brand, so that it can be small and fine.

The three way to improve our health is to grasp the market and look for opportunities.

The economic crisis will also affect the development strategy of large footwear enterprises. Opportunities should be equal for all of us.

An economist has said that in such a crisis, large shoe and clothing enterprises may still have problems if they operate separately and operate in a diversified way.

The strategic adjustment of large enterprises will surely leave room for the development of small and medium-sized shoe and clothing enterprises. The leftovers of big fish and teeth will undoubtedly be a good meal for small fish.

This is the advantage of small and spiritual.

So shoes and clothing enterprises should make full use of the advantages of their small boats and turn around, and their eyes are glued to the market changes. With their own strength, they can quickly attack, and there is no chance in the weak market.