Shopping Continues, And Sales Of Clothing Are Soaring.

Ningbo: fierce competition, shopping mall opened a cold air conditioning, financial crisis, cold wind, but at the beginning of the year, the consumer market in Ningbo is warm and harmonious.

In recent days, all major shopping malls, supermarkets and stores in Yongcheng are selling well, and the consumption enthusiasm of the citizens is soaring.

At 9 a.m. on New Year's day, the cold weather has yet to melt in the cold winter. At the entrance of second department stores in Ningbo, many people from all directions have gathered.

Around 10 o'clock, the store hall was full of people. The escalator workers were busy acting as temporary "traffic police", maintaining order and guiding people.

Winter clothing, footwear, sportswear, bedding and other commodity counters crowded with customers.

As the customers were full, the temperature in the shop suddenly increased, and the shopping mall also once opened a cold air conditioner.

Such a hot consumption scenario is a typical picture of Ningbo's consumption in the early years of the year.

During the day, the main business circles such as Tianyi Square and Wanda Plaza are surging all day, and some of the shops with high popularity index are full of people.

Until 10 o'clock in the evening, the stores and appliances stores that were closed long ago were still brightly lit, and the shops of Yintai department store, Dongfang commercial building, Wuxing electric appliance and Suning Appliance Store were in an endless stream. Many citizens even welcomed the bell of the new year in shopping.

It is understood that the four days of the new Jiangxia store sales volume reached 28 million yuan, an increase of 30% over the same period last year. The turnover of Ningbo two hundred on the first day of the new year jumped to 15 million yuan, and Suning 11 11 stores had a turnover of more than 70 million yuan on the day of new year's day.

In the past year to holidays, all kinds of high-end consumer goods such as gold, jewelry, cosmetics, watches and so on were customers and sales surged before the counter.

However, affected by the financial crisis, consumption of new year's day has been adjusted this year, the consumption of consumer goods is hot, the luxury goods are cold, and rigid consumer demand has been released.

Reporters learned from various shopping malls that during the new year's day, clothing products ranked the top in sales, accounting for about 7 of the total sales, especially sales of down garments and cotton padded clothes.

In addition, bedding, underwear, men's shoes and hats and other winter supplies are also very popular.

In supermarkets, fruits, snack foods, annual necessities and other consumer goods are booming, and the popularity of high-end health products and gifts has been reduced.

For example, in the WAL-MART supermarket, Jiangxi navel orange and Guangdong tangerine tangerine in the special zone sold 6 tons a day.

In home appliance stores, boutique appliances are no longer favored, and affordable, functional and practical home appliances become the mainstream of purchase.

The emergence of such a consumption boom under severe economic conditions has also surprised many businessmen.

In fact, people do not want to spend money, but their pockets are tighter and their consumption more rational.

According to the analysis of relevant persons in Ningbo Trade Bureau, the climax of consumption at the beginning of the year is not only clear weather and Spring Festival approaching, but also more importantly, businesses have done enough homework to expand consumption, and collective promotions have benefited the people.

Anticipate to increase the difficulty of stimulating consumption, almost all large businesses in Ningbo coincide with the promotion of underground "capital".

Such as the new Jiangxia combined activities to reduce the discount of many commodities to 61% off, the average discount intensity is 10% larger than that of previous years. Suning Appliance has removed the fancy sales promotion measures, the actual discount rate has increased by 10%~15% compared with last year, the color TV manufacturers have reduced their prices, and the 50 inch and 42 inch LCD color TV sets have fallen below 10 thousand yuan and 5000 yuan respectively.

In addition, many businesses have extended their business hours, increased the number of promotions, and facilitated consumers' shopping.

Shaoxing: yesterday's shopping continued yesterday night, Shaoxing run and shopping center, Miss Zhou is counting a pair of one thousand yuan boots to participate in activities can be reduced to several fold.

This year, many shopping malls in Shaoxing keep the new year's Day activities until yesterday, so many people in Shaoxing come to work after work.

It is understood that as many new shopping malls opened in Shaoxing this year, and the activities were great, Shaoxing residents who used to get to Hangzhou to consume have chosen local shopping malls.

Last night, in Shaoxing run he shopping center, many clothing counters had many consumers, most of whom were buying unsuitable clothes for new year's day.

In front of a counter selling cashmere sweaters, a Miss Chen told reporters that when she bought the cashmere sweater on New Year's day, it was because she bought too many people and sold her size properly.

The waiter said he could buy one back first, and then replace it immediately after the holiday.

"That's how many brands are on that day."

Ding Weizhong, general manager of Yun run and shopping, told reporters that during the new year's day, clothing sales increased by 10% over the same period last year, and high-end brands sold well.

According to the introduction, the proportion of family shopping is higher than that of previous years on New Year's day, and the ranks of the cash register are often ten meters away.

Shaoxing Shangyu two largest department stores, Datong mall and Shangbai company's Vanward city also launched a "full 400 yuan reduction of 280 yuan", which is the largest discount activity in New Year's day in the past year, attracting many local consumers and consumers in Yuyao and Cixi.

During the new year's day in Xinchang, the local first large department store boutique, Yao Da department store, was opened. "300 full 130 minus 600, 260 reduction, 900 full reduction 390" also kept the locals' footsteps.

By contrast, hotels in Shaoxing are deserted during New Year's day.

In particular, the three star hotels, although the price of customers does not rise, but the room rate is still less than half.

According to the insiders, it may be that new year's Day is too close to the Spring Festival, and the number of tourists is reduced.

"The per capita consumption of the box has been reduced. At the end of the year, the number of meetings of enterprises and institutions has been reduced, and the number of staff unions has been reduced.

The president of a four star hotel said.

Jiaxing: after watching the winter rush to buy fur coat, Mr. Hai Yan Feng and his friends drove to Haining in January 2nd. "Just entering the periphery of leather city, I feel very popular."

The leather city outdoor parking lot with more than 6000 berths is full of all kinds of cars.

He drove several rounds until a Shanghai car left, so that he could drive his car in.

Chagarin, deputy general manager of Limited by Share Ltd, China Leather City, Haining, told reporters that on the first day of new year's day, there were more than 7600 cars in and out of the parking lot. The number of cars on the 2 day was 8100 times.

"This is the highest peak ever recorded in our parking lot."

According to preliminary statistics, during the new year's day, there were about 150 thousand visitors to the leather city.

"The guests are mainly in the Yangtze River Delta area, such as Jiang, Zhe, Shanghai and so on, and there are many people who speak Mandarin in bargaining with us."

In a leather shop in the two floor of leather city, the landlady who was so busy that she was very happy.

The car license plate of the parking lot can also confirm the judgement of the landlady. Looking at the past, most of the car licences are Zhejiang, Shanghai and Su, and occasionally they can see the word "Yin" and "Lu".

A series of four Lu B licensed buses attracted the interest of journalists.

Cha Jialin said that many new Qingdao tourists came shopping on New Year's day this year, thanks to the joint office set up by Haining salt official scenic spot and leather city in Qingdao.

"Generally speaking, summer salt officials are the peak season, and winter leather cities are the peak season.

Now that we combine the two marketing, we can achieve complementary advantages.

Now the effect has been preliminarily seen. Visitors from Shandong who are far away from the city can also go to the salt officer to see the winter tide after shopping in the leather city.

Why is the leather city so hot this winter?

Miss Lin, a tourist in Shanghai, told the whole story. "Now I have to say that I should keep my wallet tight for the winter, but I think that careful calculation can still lead to a good life. The clothes here are very affordable.

Look at my windbreaker. The shopkeeper said it was super thin imported leather.

I think the design is good and very stout. "

Several other Shanghai guests said that a decent leather coat was not bought in Shanghai at least 5000 yuan.

"When the stock market is good, it's convenient for Shanghai to buy it.

Now, Chen Guang is still more economical to buy here. Look, I bought a leather windbreaker less than 2000 yuan. "

Another lady from Shanghai said she showed her fur coat to reporters.

Wenzhou: the Wenzhou women who dress up are pulling the consumption.

This advertisement is posted on glass shop windows of a clothing store in Wenzhou's five horse business circle.

This also reflects the general psychology of Wenzhou businessmen worried about the economic impact, seize the opportunity to ship at a low price.

This also stimulated Wenzhou people to spend a long time in a crazy holiday.

Miss Chen, 30, is a money man in Cangnan, Wenzhou. She usually wears fashionable clothes, likes to buy clothes and cosmetics, and runs factories at home.

In a small holiday, she consulted with 4 girlfriends, drove to Wenzhou's Yintai, Kai Tai shopping mall, bought nearly 10000 yuan of clothing and cosmetics.

"We have such a habit here that we will go to Longgang to buy clothes before the new year. If we have time and energy, we will go to Wenzhou to buy some clothes.

I have heard very early that the sales promotion of Wenzhou shopping mall is very great. On the average, there are activities in cosmetics that do not discount, and a few of our friends go to Wenzhou together.

Miss Chen said that although the financial crisis had an impact, there was still some spare cash in hand.

Wenzhou women love to follow the fashion and dress up.

Her home opens a cotton mill.

She had heard of leather clothing in Haining for a long time, but was busy with business and had no time to go shopping.

Now the order has been basically completed, and the year is over. During the new year's day, she went to Haining.

Last Wednesday evening, she first came to Hangzhou by bus, and then went to Haining Leather City second days earlier.

This time, she purses and drums, and prepares to buy fur, fur and leather bags for herself, her husband, her parents, and her parents.

She saw a fashionable leather windbreaker of more than 2000 yuan, and bought a fur coat at 900 yuan.

Then, she went crazy to buy and bought over 10000 yuan leather goods back to Wenzhou.

Wenzhou Yintai Department staff said that their sales performance during the new year's Day was two times more than that of the same period last year, especially the sales of youth leisure hall and women's wear counters, which reached its peak in December 31st and 1st last year.

Wenzhou Kai Tai Department responsible for the small holiday sales performance is also quite satisfied.

Taizhou: this flower is spent, luxury goods and cheap goods are sold well. The new year's atmosphere and the strength of shopping make Taizhou people relax their wallet's hands.

On this new year's day, shopping is very popular in Taizhou.

The "400 to 330" and "full 300 minus 150" may be very common to the people of Hangzhou. But when the Taizhou Yao Da department store was launched, there was a panic buying rush. The edge of the city government Avenue was full of cars, and consumers carrying four or five big bags were passing by.

"The cashmere sweater is its own, the thermal underwear is for the elderly, and the bag is for the children's clothes.

Save a little time for the new year, and always buy some new clothes for the new year. "

Dressed up Lin Yi said.

According to the introduction, during the new year's day, Yao Da sales increased by 30% over the same period last year.

Since November last year, the sale of jewellery and jewellery jewellery has declined, but sales of luxury goods increased by 30% over the same period of new year.

"There are plenty of rich people in Taizhou. Their desire for consumption has risen since the new year."

Chen, manager of the shopping mall, said.

At the same time, sales in Taizhou Century Lianhua City Avenue store increased by 37% over the same period, and the volume of passenger traffic increased by 30%. "The happiest thing is the substantial increase in the unit price per passenger, an increase of more than 20% over the same period, which is really unexpected."

Supermarket manager Zhang Jianxiang said, "JEANSWEST, Shanshan and other popular brand buyers are numerous.

This should be the impact of the financial crisis, and we prefer to buy parity products. "

Zhang Jianxiang said.

Despite the huge increase in sales, the profits of supermarkets declined.

"The most important thing is to keep the market now."

Zhang said.

Jinhua: it can sell for 3 months a day, starting on the 29 day of last month. The four household appliances in Jinhua attract consumers to buy 5 of the whole merchandise. Jinhua's 100th goods, Yintai department store, and the world's largest store have been promoted to the maximum on 31 last month.

WAL-MART supermarket, Tesco and Fu Tai Long supermarket, as early as the end of last month, played the annual sales, raffle and other consumer promotions.

Many shopping malls and supermarkets have extended their business hours.

Many businessmen say that the blowout of sales starts in the day before the new year.

Last Wednesday night, the sales volume of the mall accounted for 60% of the total sales of the day, said Sheng Jie, deputy general manager of Jinhua 100th.

Yintai Fuhua store and four way household appliances official also told reporters that sales during the new year's Day doubled at least twice this year.

The brand of a woman's shoes sells for 600 thousand yuan a day.

Mr. Xu, a clothing dealer, said that his new year's sale is worth 3 months.

Sheng Sheng Jie believes that sales in late October to early December were weak. Besides being affected by the economic situation, the old sales promotion methods also made people feel fatigued.

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