A Clever Way To Let The Exhibition Never End.

There are numerous exhibitions in China in 2010. And how to choose to participate in the exhibition is also a headache for enterprises. After choosing the exhibition, they hope they can get the greatest effect of exhibiting, and how to let the exhibition never end is also a trick.

Before the exhibition: seize the opportunity

In this increasingly competitive commodity economy era, if we want to go faster than other competitors, we should grasp the business opportunities more effectively before we get ahead. How can the exhibitors seize the opportunity before holding an exhibition? Online exhibitions can do this.

First of all, online exhibitions can enable exhibitors' partners, end-users and raw materials suppliers to browse through the website before the exhibition, so as to know the exhibitors in advance, so as to make an appointment for the time and business negotiation of exhibitors in the exhibition period, which will help the exhibitors arrange various activities during the fair.

At the same time, online exhibitions can display products to users in graphic ways, highlighting the performance, technology and application of the products; exchanging business card information and user information in the form of electronic business cards to help exhibitors obtain user information; exhibitors can publish information about enterprise profiles, enterprise products, business consulting, corporate culture, enterprise dynamics, enterprise planning, supply and demand information of enterprises, recruitment of talents, etc.

Exhibition: real-time communication

During the exhibition, site orders are the main source of income for exhibitors. However, there are inevitably many demand people who can not go to the exhibition site. As an enterprise, giving up any customer will be a great loss and should not be allowed. Let alone who can guarantee that the person who can not go to the exhibition is not a "fat fish"?

Relying on online exhibitions, buyers do not need to go to the exhibition site to learn all kinds of relevant information of exhibitors, and can even broadcast live exhibitions through exhibitions. For those interested in demand, enterprises can communicate and communicate with them at any time. Compared with face-to-face communication, communication on the Internet has its shortcomings. However, because of the network communication platform of the organizers, the possibility of reaching an agreement is still very high.

In addition, the booth management system provided by the online exhibition enables exhibitors to maintain their booth in real time, increase or decrease products, modify data, and view user information and cooperation intentions. Timely tracking users and providing accurate services.

After exhibition: brand effect

Many people may understand a reason: To evaluate an enterprise is not to look at its existing assets, but often to value its intangible assets. Brand is the core of the intangible assets of enterprises. The most common way to establish a brand is to input advertisements and propagate them through the media. However, we also understand another reason: the popularity of the media you choose is directly related to the effectiveness of your advertising.

Through brand media to promote their own brand, this is also a reasonable application of brand effect.

As a network, drawing close to people's distance and reducing the world's space has also opened up an unlimited space and time for corporate propaganda. In every corner of the world, anyone who has an electronic computer connected to the Internet can browse any website that he is interested in. Joining the online booth or e-commerce platform, the interests of the enterprise are not only short-term. The publicity of the exhibition and the brand effect of the e-commerce platform website have far-reaching significance for the impact and development of the enterprise.

In addition, after the closing of the exhibition, exhibitors can continue to display products through the online exhibition hall, interact with users everywhere, expand the market, and reach cooperation; the online exhibition has strong pertinence and wide range of influence, less exhibition cost, less manpower and material resources, and no time, space and geographical restrictions, the exhibition content can be updated at any time.

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