Zhang Wenzhong'S "Misguided" Retail Business

8 executives, including the chairman, vice chairman and vice president, work in the same room, which is rare in enterprises around the world, but appears in the office of Zhang Wenzhong, chairman of Beijing Wumart business group (hereinafter referred to as "Wumart group").

In March 28th, when reporters saw this type of office work, they were more puzzled.

"I want to be able to communicate and communicate more smoothly in the company, rather than being closed and become an isolated island. Besides, this is also a symbol of the close integration of our company from management.

Such an office can share information, and two is knowledge sharing, which is also an important way to effectively complete the work.

As a total sales of about 19000000000 yuan in 2005, ranking 188th in the top 500 of Chinese enterprises, and in 2006, the leader of the 30 largest group of chain enterprises has just been announced by the Ministry of Commerce. Zhang Wenzhong's explanation gave reporters a new understanding of this "office phenomenon".

In the retail industry, Zhang Wenzhong, who has come out of a broad road, has actually gone through an extraordinary course of life.

The history of studying in America

Zhang Wenzhong has an enviable academic background.

In 1983, after graduating from the Mathematics Department of Nankai University, Zhang Wenzhong came to Daqing oilfield to take part in the enterprise reform and management innovation at that time.

There he learned the management experience that he had never learned in college.

In 1985, Zhang Wenzhong returned to Nankai University to pursue a master's degree in management.

Due to his excellent performance, he graduated one year ahead of schedule and was assigned to the development research center of the State Council.

Over the past few years, his research has covered several major issues such as price reform, oil strategy and macroeconomic regulation and control.

In 1990, Zhang Wenzhong served as the head of the research group of "China's macroeconomic decision support system" supported by the world bank and the national "863" hi tech Development Fund. Its research and development work has been appraised by the State Council and the relevant ministries and commissions of the world bank and the State Council. During this period, he received the doctorate degree of the Institute of systems science of the Chinese Academy of Sciences.

In addition, Zhang Wenzhong's research on China's oil price policy has been taken seriously by the relevant ministries and commissions of the central authorities and promoted the policy reform of China's oil price.

These important achievements made him a young academic leader in the field of economic research in China, and so supported by the American Natural Science Foundation, to do post doctoral research in systems engineering at Stanford University.

In Standford, Zhang Wenzhong meets his teacher, Professor Larson, who has changed his destiny.

He encouraged Zhang Wenzhong. In such an era, enterprises are an important driving force for social development, and entrepreneurs are heroes of this era.

In 1993, Zhang Wenzhong decided to go back to business.

Go astray into retail trade

"Usually I am a lazy person who can't even go shopping. I didn't have any idea about retail business. I never thought of doing retail business."

Many people encounter Zhang Wenzhong, the most asked question is why postdoctoral do retail business, even Vice Premier Wu Yi also doubts.

In reply to the deputy prime minister, Zhang Wenzhong said that he was "going astray".

After returning home, Zhang Wenzhong first set up an information technology company. His business started from the system integration project for other enterprises, and developed to independently develop a management information system specially designed for supermarkets. Because at that time the domestic supermarkets were small and small, he decided to make a demonstration shopping mall himself. So in 1994, Beijing's first standardized supermarket, the wumi comprehensive supermarket, opened its own shop.

What he did not expect was that the sales volume of supermarkets in 1995 reached one hundred million yuan.

So he put all his energy into the retail industry.

"Intellectuals do things well."

In fact, Zhang Wenzhong has made an in-depth study of the convection industry.

He said that since the ancient times, the Chinese have been doing heavy industry and light business, emphasizing agriculture and neglecting business. When they planned economy, they did not pay much attention to the circulation industry. The measurement of the national economic strength was based on the output value of industry and agriculture, and the circulation industry was not regarded as an important industry.

After the reform and opening up, this problem is not fully understood.

At that time, the whole world was taking the road of centralization and large scale. In the past decade, the circulation industry has risen rapidly, and there are more than 50 circulation enterprises in the world's top 500 enterprises.

More importantly, the circulation industry has become the most important link between producers and consumers. This link is called supply chain, supply chain determines the daily consumption level of consumers, and also determines the industrial output value.

Therefore, the development of circulation industry has become an important part of a country's economic development.

Zhang Wenzhong believes that this is the business opportunity, and he was caught. At the same time, he took the appropriate strategy in the more than 10 years of running wumi.

Zhang Wenzhong used modern circulation technology to pform traditional business, and integrated more than 20 state-owned commercial enterprises and more than 400 outlets in Beijing and Tianjin successively by means of trusteeship, merger and merger.

Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Hebei, Anhui and other places already have more than 10000 meters of hypermarkets, 2000~6000 square meters of comprehensive supermarkets and 100~300 square meters of convenience stores, a total of more than 600.

In November 21, 2003, Beijing Wumart business group Limited by Share Ltd was officially listed in the Hongkong stock exchange, which is the first time the domestic private business enterprises and capital commercial enterprises are listed overseas.

When Zhang Wenzhong summed up the success of Wumart, he told reporters that "the success of Wumart is based on an internationally accepted business model, plus an accurate choice of entrepreneurial time and opportunities.

The strategy is right, the opportunity is right, the natural result comes out.