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Home Brand: Who Is Du Lala'S Biggest Winner?

2010/5/20 10:18:00 27

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Xu Jinglei's movie "Du Lala's promotion" has been very popular recently, and the fire has been extremely intense.

Lao Xu also took the lead in this movie.

Billion director

List.

Before the movie showed, Baidu search Du Lala had about seven million links. After the movie showed, Du Lala's search soared to about twelve million links.

The TV drama version of Du Lala's promotion is also popular in Zhejiang. Wang Luodan's TV play version, Du Lala, has aroused heated debate among netizens.

In the movie advertising version of Du Lala's promotion, the only advertisement belonging to the home brand is Yuanzhou decoration.

It is estimated that many audiences have remembered Mazda, Lenovo and other implanted brands, such as the author is very sensitive to the home building materials brand, and can hardly remember the audience of Yuanzhou decoration.

In the film, Yuzhou decoration appeared two times: once Stanley Huang acted.

Wang Wei, the marketing director of the company, was preparing to climb the stairs to work, and found that a pile of workers were moving things, blocking the corridor, and printed on the Yellow workwear of the workers.

Yuen Chau decoration

The second time is when Xu Jinglei plays the role of Du Lala.

When the office is decorated, it is printed on the back.

Yuen Chau decoration

The workers in the work clothes are responsible for moving and decorating, and the items on the package are also pasted.

Yuen Chau decoration

Logo.

This is the Yuzhou decoration, which is likely to be forgotten by the customers. It has also made a great contribution to its own book, and has done well in its own name.

If Yuzhou decoration claims to have completed a brand upgrade, Piana cabinet, which is the home brand, should be stolen.

Piana's cabinet was launched quickly before the movie "promotion of Du Lala" was released.

Du Lala appreciates cupboards

And launched the first round of the world in May 1, and was launched in May 1.

One sentence, send Du Lala to appreciate the cabinet.

Large scale

Sea land and air

All dimensional promotion.

Du Lala appreciation of the cabinet on the market, because of its four points of appreciation by the end of the consumer's popularity, 51 may refresh the cabinet industry single product orders.

Du Lala fire, Du Lala appreciated the cabinet more fire.

The essence of marketing planning is to borrow power.

The opportunity to borrow is very important.

It's like a ball hitting on the ground. When the ball is just slapped, the rebound is the highest. As time goes on, the ball will rebound less and less until it is stationary on the ground.

Therefore, the timing should be chosen at the high point of the rebound, rather than the low point.

The timing of Du Lala's appreciation of the cabinet is very ingenious, and before Xu Jinglei's "promotion of Du Lala" is hit, it is ready.

As soon as the movie is released, the advertised publicity is equivalent to giving publicity to Du Lala's appreciation cabinet.

As the TV series's "Du Lala's promotion" continues to shine, Du Lala will continue to boom the terminal.

Du Lala

Why this fire is said to be very stressful in the workplace nowadays, especially for white-collar workers like this kind of treasure.

Du Lala's target audience is surprisingly consistent with Du Lala's target audience for appreciating the cabinet.

Du Lala's appreciation of the cupboard is aimed at this batch of hard work in the workplace, longing for the middle class, the current relatively shyness white collar class to provide a cost-effective cupboard.

No matter from product naming, product appearance, product style, product temperament and connotation,

Du Lala family

They are highly consistent, and their love is also reasonable.

If asked, who is the real winner of Du Lala in the home brand?

It is obviously not the decoration of Yuanzhou, although it has paid the silver for sponsoring the advertisement.

Du Lala's appreciation of the cabinet is undoubtedly the biggest winner of invisibility.

Or the ancients said, good time outside the poem.