Wang Lao Ji Ke Button VS Yushu New Iron Rooster List

It's embarrassing to be put on the rooster's list.

In 2008, the Wenchuan earthquake disaster relief donation cock list, Samsung, NOKIA, Daikin, LG, Coca-Cola, McDonald's, KFC, because of the list, and "notorious" far.

Just like that, in April 22, 2010, 8 days after the Yushu earthquake, the new donation of iron chicken was fresh.

With the Internet forum, Q group, Baidu Post Bar circulated.

Bad, the new edition of the rooster is actually a bad copy of the rooster's ranking in 2008. Besides the fact that the total amount of donation to Wenchuan and Yushu has been changed to RMB 110 million yuan (RMB, Wang Laoji), the whole list is nothing.

The current rankings have been spreading recently. Especially since 22, there have been posts in major forums. By the year May 1st, Baidu has searched 320 thousand and stripe, and quite dramatically, Wang Lao Ji is undergoing another kind of suffering at the same time as this ranking continues to emerge.

Since April 21, 2010, there has been a negative publicity among the media about Wang Lao Ji's deduction of 100 million yuan in wages.

First, the accusation of tears from the inside staff, followed by the uproar and follow-up of the local media.

Wang Laoji was deep in the KKK gate.

The sudden thing happened. On the evening of 20, Wang Laoji was also intoxicated with the honor of CCTV Yushu donation evening. Even in order to magnify his image, on the 21 day, Wang Laoji released news through Tianya community, Sina and some news media. Within the next few hours, the network appeared again: "Yushu: donation or one hundred million, after all, drink Wang Laoji!"

Big news.

But unexpectedly, on the 21 day, dozens of forums such as Tianya community suddenly came up with a rush. "Wang Laoji deducted nearly 100 million yuan of overtime wages from employees, and JDB took off in disguised form". For a time, the praise and praise were mixed, which made Wang Laoji and JDB group fall into the image contradiction.

In fact, in November 2009, the news of JDB's disguised layoffs had already been surging, but it had not been well resolved. Perhaps the internal contradictions between Wang Laoji and its employees had been irreconcilable. After the Yushu evening party, Wang Laoji was preparing to conduct another earthquake marketing, and he placed Wang Laoji on the mine. The explosion effect made Wang Laoji unprepared.

In April 22nd, "times weekly" first reported Wang Lao Ji's deduction of wages and disguised layoffs. Random reports such as the Beijing morning post, the twenty-first Century economic report, Sohu, Sina and other media compete to wipe the powder on their faces with the hard-earned money of their employees.

For a time, Wong Lao Ji, who had always been in the sun, had a lot of gloom. Wang Lao Ji was in another serious moral crisis after the addition of Prunella vulgaris in 2009.

In fact, with the Wang Laoji button door synchronization, in the second day (April 22nd) of Wang Laoji's deduction for the overtime pay of employees, the Internet forum and the Q group began to spread the fresh Yushu iron chicken list. Of course, one of the highlights is that Wang Laoji is in the most important position, making a great contrast with the extremely sunny image and the darkness of those international iron chicken.

The launch of the new iron chicken list is considered by many to be an image first aid of Wang Laoji. Wang Laoji seems to want to inspire patriotic sentiments through the reappearance of the rooster list in 2008, and then downplay the negative news that has springing up. But the first aid action is too rough and even appears to be neither fish nor fowl.

In 2008, people were not very familiar with the Internet and had enough tolerance for Wang Laoji. But two years later, it seems that Wang Laoji's PR level seems to be a bit backward. It seems that the incident is too abrupt. Wang Laoji has not yet come up with a good idea, so he has to introduce such a familiar cock list, or is not Wang Laoji himself, but a group of opponents or pushing hands to fish in troubled waters.

But in any case, Wang Laoji's performance in the credit crisis of KKK is not as good as that of the last Prunella.

The reason may be that Wang Laoji has not yet established a brand crisis response mechanism or a failure mechanism for crisis response.

The most important point is that Wang Laoji was famous by Internet, and now he is tired by the Internet.

It is difficult to judge whether the Gunners and Wang Laoji broke up, or the counter encirclement and suppression of their competitors.

However, the so-called big tree attracts the wind. Wang Laoji, who originally wanted to rely on disaster relief donations to explore a way of public relations and brand building, seems to face more challenges, which may come from outside the company, and perhaps from inside.